A data profile of the people who buy, follow and care about National Careers Service in United Kingdom — modelled from more than twelve digital signal sources. National Careers Service has an estimated audience of 202,807 people in United Kingdom.
The average National Careers Service fan in United Kingdom is 43.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include UCAS, The Works, Family (biology), with strongest over-indexing on UCAS (21.13× the country average).
Demographically, the National Careers Service audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Career Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical National Careers Service fan in United Kingdom is more female, around 43.1 years old, with strong Career Orientation tendencies and a notable affinity for UCAS.
The key figures that characterise the National Careers Service profile in United Kingdom.
68.5% are female, 31.5% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 43.1 |
| Estimated audience size | 202,807 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 24% |
of the worldwide National Careers Service audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 51.4% |
| India | 42.0% |
| United States | 1.7% |
Where the National Careers Service audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~200K | 2.15× | |
| 02 | North West | ~30K | 1.29× | |
| 03 | East Midlands | ~20K | 1.28× | |
| 04 | North East | ~8K | 1.06× | |
| 05 | South East | ~30K | 1.00× | |
| 06 | Northern Ireland | ~6K | 0.97× | |
| 07 | East of England | ~20K | 0.95× | |
| 08 | West Midlands | ~8K | 0.91× | |
| 09 | South West | ~10K | 0.85× | |
| 10 | Yorkshire and the Humber | ~10K | 0.85× | |
| 11 | Greater London | ~20K | 0.80× | |
| 12 | Wales | ~8K | 0.68× | |
| 13 | Scotland | ~7K | 0.39× |
The strongest cross-interests of the National Careers Service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Educational leadership | Business & Career | 39.95× | ||
| 02 | Identity theft | Internet & Social Media | 24.62× | ||
| 03 | Teaching English as a foreign language | Politics & Society | 21.80× | ||
| 04 | UCAS | Business & Career | 21.13× | ||
| 05 | Ravensburger | Kids & Family | 20.72× | ||
| 06 | Dacia Sandero | Cars & Mobility | 12.44× | ||
| 07 | Hyundai i10 | Cars & Mobility | 11.44× | ||
| 08 | Snowmobile | Cars & Mobility | 11.40× | ||
| 09 | UNiDAYS | Business & Career | 7.82× | ||
| 10 | The Works | Shopping | 7.69× | ||
| 11 | Family (biology) | Kids & Family | 6.07× | ||
| 12 | Vision Express | Health | 5.82× | ||
| 13 | Celtic nations | Politics & Society | 5.01× | ||
| 14 | Pound sterling | Business & Career | 4.94× | ||
| 15 | Imagination | Health | 4.49× | ||
| 16 | Atlantic Ocean | Travel & Leisure | 4.27× | ||
| 17 | We Buy Any Car | Cars & Mobility | 4.25× | ||
| 18 | Magic (paranormal) | Politics & Society | 3.86× | ||
| 19 | TopCashBack | Shopping | 3.60× | ||
| 20 | Indeed.com | Business & Career | 3.08× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.74× | |
| Social Media Usage | JOY | 1.28× | |
| Community Orientation | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.92× | |
| Sports Activity | POWER | 0.98× | |
| Luxury Orientation | PREMIUM | 0.98× |
National Careers Service has an estimated audience of 202,807 people in United Kingdom, concentrated in England and North West.
68.5% of National Careers Service fans are female, 31.5% are male, with an average age of 43.1 years.
National Careers Service fans show strongest brand affinity for UCAS (21.13×), The Works (7.69×), and Family (biology) (6.07×) over the country average.
National Careers Service fans in United Kingdom are most concentrated in England (reach ~200K), North West (reach ~30K), and South East (reach ~30K). These three regions account for the largest share of the active audience.
Beyond National Careers Service itself, the audience over-indexes on The Works (7.69×), Family (biology) (6.07×), Pound sterling (4.94×), and Teaching English as a foreign language (21.8×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for National Careers Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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