A data profile of the people who buy, follow and care about Imagination in United Kingdom — modelled from more than twelve digital signal sources. Imagination has an estimated audience of 3,743,232 people in United Kingdom.
The average Imagination fan in United Kingdom is 44.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Waterstones, with strongest over-indexing on Wikipedia (3.33× the country average).
Demographically, the Imagination audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Convenience Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Imagination fan in United Kingdom is more female, around 44.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Imagination profile in United Kingdom.
68.5% are female, 31.5% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 44.2 |
| Estimated audience size | 3,743,232 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Imagination audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 35.8% |
| United Kingdom | 9.1% |
| Italy | 8.0% |
Where the Imagination audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.38× | |
| 02 | England | ~3M | 1.36× | |
| 03 | Yorkshire and the Humber | ~400K | 1.25× | |
| 04 | South East | ~600K | 1.12× | |
| 05 | North East | ~100K | 1.02× | |
| 06 | Northern Ireland | ~100K | 1.01× | |
| 07 | East Midlands | ~200K | 0.94× | |
| 08 | East of England | ~300K | 0.92× | |
| 09 | South West | ~300K | 0.91× | |
| 10 | Wales | ~200K | 0.88× | |
| 11 | Scotland | ~300K | 0.79× | |
| 12 | North West | ~200K | 0.62× |
The strongest cross-interests of the Imagination audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adoption | Kids & Family | 3.47× | ||
| 02 | Wikipedia | Internet & Social Media | 3.33× | ||
| 03 | The Works | Shopping | 2.72× | ||
| 04 | Satire | Literature | 2.48× | ||
| 05 | Mother's Day | Kids & Family | 2.43× | ||
| 06 | Hot tub | Home & Garden | 2.37× | ||
| 07 | Refrigerator | Home & Garden | 2.34× | ||
| 08 | Hobby | Home & Garden | 2.32× | ||
| 09 | Waterstones | Literature | 2.21× | ||
| 10 | Philanthropy | Arts & Culture | 2.09× | ||
| 11 | Genetics | Kids & Family | 1.94× | ||
| 12 | Aldi | Shopping | 1.80× | ||
| 13 | Volunteering | Politics & Society | 1.80× | ||
| 14 | Distilled beverage | Food & Beverages | 1.77× | ||
| 15 | Kitchen | Home & Garden | 1.66× | ||
| 16 | William Hill (bookmaker) | Games | 1.61× | ||
| 17 | Internet & Social Media | 1.59× | |||
| 18 | Weddings | Kids & Family | 1.56× | ||
| 19 | Superman | Movies & TV | 1.53× | ||
| 20 | Politics | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.33× | |
| Extroversion | THRILL | 1.27× | |
| Individualism | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Pet Ownership | JOY | 0.82× | |
| Sports Activity | POWER | 0.85× |
Imagination has an estimated audience of 3,743,232 people in United Kingdom, concentrated in England and South East.
68.5% of Imagination fans are female, 31.5% are male, with an average age of 44.2 years.
Imagination fans show strongest brand affinity for Wikipedia (3.33×), Hobby (2.32×), and Waterstones (2.21×) over the country average.
Imagination fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Imagination itself, the audience over-indexes on Hobby (2.32×), Waterstones (2.21×), Kitchen (1.66×), and Aldi (1.8×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Imagination. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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