Imagination Audience in United States

Imagination logo

Imagination has an estimated audience of 14,786,080 people in United States. 62.8% are female, 37.2% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: AccuWeather, StubHub, Horoscope, DocuSign, OpenTable.

The average Imagination fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AccuWeather, StubHub, Horoscope, with strongest over-indexing on AccuWeather (15.97× the country average). Demographically, the Imagination audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Imagination fans

Demographic split for Imagination audience in United States
MetricValue
Female62.8%
Male37.2%
Average age41.6
Estimated audience size14,786,080

Audience persona

The typical Imagination fan in United States is more female, around 41.6 years old, with strong Risk Appetite tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top regions ranked by reach for Imagination in United States
RegionReachAffinity
California1,844,3471.13×
Texas1,330,9321.05×
Florida1,047,3121.05×
New York886,9511.07×
Pennsylvania838,2691.68×
Georgia538,9671.18×
Illinois499,7871.01×
South Carolina486,5672.19×
North Carolina480,5571.08×
Ohio453,1650.99×
Michigan381,5900.99×
New Jersey374,2831×
Arizona356,1931.18×
Virginia355,8010.99×
Maryland321,2011.26×
Tennessee296,6271×
Indiana284,7541.05×
Washington276,9950.93×
Massachusetts246,1970.85×
Missouri244,1751.02×
Alabama238,1031.15×
Louisiana215,0721.13×
Colorado194,0740.83×
Wisconsin192,4160.86×
Minnesota188,9080.89×
Kentucky181,4260.98×
Oklahoma177,7711.08×
Oregon157,5800.93×
Connecticut149,2531.01×
Nevada138,6760.97×
Mississippi136,3241.12×
Arkansas121,0900.99×
Utah118,8650.9×
Kansas110,5090.95×
Iowa104,8050.86×
Idaho74,8491.01×
New Mexico68,6730.93×
Nebraska65,6930.89×
West Virginia62,5380.91×
Hawaii59,8010.94×
Washington, District of Columbia43,4480.98×
Maine42,7650.81×
New Hampshire42,0180.72×
Rhode Island39,9850.85×
Delaware37,4080.92×
Montana37,2140.91×
Alaska28,5560.9×
South Dakota27,0730.79×
North Dakota22,8640.75×
Vermont18,5140.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Imagination audience
BrandAffinityCategory
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Horoscope13.08×Health
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.61×Internet & Social Media
Liam Neeson11.19×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV
Forrest Gump14.23×Movies & TV
Fiverr14.62×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Imagination audience
TraitClusterScore
Risk AppetiteTHRILL2.26
Luxury OrientationPREMIUM1.97
ExtroversionTHRILL1.42
IndividualismJOY1.39
Urban LifestyleOPEN1.3
Price SensitivityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Imagination
CountryShare
United States35.8%
United Kingdom9.1%
Italy8.0%

See Imagination audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Imagination have in United States?

Imagination has an estimated audience of 14,786,080 people in United States, concentrated in California and Texas.

What is the gender split and age of Imagination fans?

62.8% of Imagination fans are female, 37.2% are male, with an average age of 41.6 years.

Which brands do Imagination fans like most?

Imagination fans show strongest brand affinity for AccuWeather (15.97×), StubHub (15.69×), and Horoscope (13.08×) over the country average.

Where do Imagination fans live in United States?

Imagination fans in United States are most concentrated in California (reach 1,844,347), Texas (reach 1,330,932), and Florida (reach 1,047,312). These three regions account for the largest share of the active audience.

What other brands do Imagination fans also like?

Beyond Imagination itself, the audience over-indexes on StubHub (15.69×), Horoscope (13.08×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Imagination. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.