Rascasse Audience Intelligence

Imagination Audience in United States

A data profile of the people who buy, follow and care about Imagination in United States — modelled from more than twelve digital signal sources. Imagination has an estimated audience of 14,786,080 people in United States.

#1604among Topic in United States#96in Health

The average Imagination fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Britney Spears, Non-alcoholic beverage, Genetics, with strongest over-indexing on Britney Spears (2.33× the country average).

Demographically, the Imagination audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Individualism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Imagination fan in United States is more female, around 41.6 years old, with strong Individualism tendencies and a notable affinity for Britney Spears.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Imagination profile in United States.

Audience size
14.8M
in United States
Gender
62.8%♀
37.2% male
Age
41.6
average years
Country rank
#2365
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Imagination fans

62.8% are female, 37.2% are male, average age 41.6.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Imagination audience in United States
MetricValue
Female62.8%
Male37.2%
Average age41.6
Estimated audience size14,786,080
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Imagination audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

35.8%

of the worldwide Imagination audience comes from United States.

Worldwide audience distribution share by country for Imagination
CountryShare
United States35.8%
United Kingdom9.1%
Italy8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Imagination audience in United States is strongest.

Fig. 05

Top regions by affinity

Imagination fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~500K2.12×
02Pennsylvania~800K1.63×
03Maryland~300K1.23×
04Alabama~200K1.16×
05Georgia~500K1.14×
06Louisiana~200K1.14×
07Mississippi~100K1.14×
08Arizona~300K1.13×
09California~2M1.08×
10Oklahoma~200K1.08×
11Texas~1.5M1.05×
12Arkansas~100K1.05×
13North Carolina~500K1.04×
14Indiana~300K1.03×
15Connecticut~100K1.01×
16Kansas~100K1.01×
17Idaho~80K1.01×
18Alaska~30K1.01×
19Florida~1M1.00×
20New York~800K1.00×
21Missouri~200K1.00×
22Hawaii~60K1.00×
23Illinois~500K0.99×
24Kentucky~200K0.99×
25New Mexico~70K0.99×
26Virginia~400K0.98×
27Ohio~400K0.97×
28Michigan~400K0.97×
29New Jersey~400K0.97×
30Tennessee~300K0.96×
31Nevada~100K0.96×
32West Virginia~70K0.96×
33Delaware~40K0.96×
34Nebraska~70K0.95×
35Washington, District of Columbia~40K0.93×
36Utah~100K0.92×
37Montana~40K0.91×
38Washington~300K0.90×
39Minnesota~200K0.90×
40Oregon~200K0.90×
41South Dakota~30K0.90×
42Wisconsin~200K0.89×
43Iowa~100K0.88×
44Rhode Island~40K0.88×
45North Dakota~30K0.88×
46Vermont~20K0.84×
47Massachusetts~200K0.83×
48Maine~40K0.83×
49Colorado~200K0.80×
50New Hampshire~50K0.80×
Fig. 06

Affinity by region

Affinity by region — Imagination, United States
0.80×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Imagination audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Imagination audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages2.85×
02Britney SpearsMusic & Radio2.33×
03Web serverTechnology & Electronics2.28×
04Barnes & NobleLiterature2.17×
05New York PostNews2.03×
06LibraryLiterature1.90×
07Robert RedfordMovies & TV1.90×
08Rail transportTravel & Leisure1.87×
09Made in USABusiness & Career1.78×
10Real propertyHome & Garden1.73×
11GeneticsKids & Family1.71×
12Subscription business modelShopping1.69×
13Dillard'sFashion & Accessoires1.66×
14PhilanthropyArts & Culture1.60×
15Charitable organizationPolitics & Society1.58×
16J. C. PenneyShopping1.56×
17ZooKids & Family1.56×
18NostalgiaHome & Garden1.54×
19PastryFood & Beverages1.54×
20DentistryBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Imagination audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Imagination audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.66×
Community OrientationOPEN1.58×
PatriotismCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Imagination audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.57×
Social Media UsageJOY0.67×
Sports ActivityPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Imagination have in United States?

Imagination has an estimated audience of 14,786,080 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Imagination fans?

62.8% of Imagination fans are female, 37.2% are male, with an average age of 41.6 years.

03

Which brands do Imagination fans like most?

Imagination fans show strongest brand affinity for Britney Spears (2.33×), Non-alcoholic beverage (2.85×), and Genetics (1.71×) over the country average.

04

Where do Imagination fans live in United States?

Imagination fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Imagination fans also like?

Beyond Imagination itself, the audience over-indexes on Non-alcoholic beverage (2.85×), Genetics (1.71×), Subscription business model (1.69×), and Real property (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Imagination audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Imagination. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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