Rascasse Audience Intelligence

Imagination Audience in Germany

A data profile of the people who buy, follow and care about Imagination in Germany — modelled from more than twelve digital signal sources. Imagination has an estimated audience of 1,181,104 people in Germany.

#2825among Topic in Germany#164in Health

The average Imagination fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kate Bush, Conceptual art, Der Tagesspiegel, with strongest over-indexing on Kate Bush (11.74× the country average).

Demographically, the Imagination audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Imagination fan in Germany is more female, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Kate Bush.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Imagination profile in Germany.

Audience size
1.2M
in Germany
Gender
58.4%♀
41.6% male
Age
40.8
average years
Country rank
#5612
Topic in Germany
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Imagination fans

58.4% are female, 41.6% are male, average age 40.8.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Imagination audience in Germany
MetricValue
Female58.4%
Male41.6%
Average age40.8
Estimated audience size1,181,104
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Imagination audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3924%
40-4925%
50+20%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Imagination audience comes from Germany.

Worldwide audience distribution share by country for Imagination
CountryShare
United States35.8%
United Kingdom9.1%
Italy8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Imagination audience in Germany is strongest.

Fig. 05

Top regions by affinity

Imagination fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K1.30×
02Nordrhein-Westfalen~300K1.16×
03Bremen~10K1.16×
04Hessen~100K1.13×
05Schleswig-Holstein~50K1.12×
06Berlin~60K1.11×
07Niedersachsen~100K1.04×
08Baden-Württemberg~200K1.03×
09Rheinland-Pfalz~60K0.98×
10Bayern~200K0.95×
11Brandenburg~30K0.90×
12Saarland~10K0.90×
13Sachsen~50K0.86×
14Thüringen~30K0.83×
15Mecklenburg-Vorpommern~20K0.82×
16Sachsen-Anhalt~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Imagination, Germany
0.78×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Imagination audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Imagination audience
#·InterestCategoryAffinity×
01Kate BushMusic & Radio11.74×
02Gary OldmanMovies & TV11.74×
03Keith HaringArts & Culture11.74×
04Patti SmithMusic & Radio11.74×
05Syd BarrettMusic & Radio11.49×
06Zaha HadidArts & Culture10.83×
07Cillian MurphyMovies & TV8.00×
08Conceptual artArts & Culture6.00×
09GoFundMeBusiness & Career5.24×
10Non-fiction booksLiterature4.04×
11Der TagesspiegelNews3.89×
12Pedro PascalMovies & TV3.71×
13Jason MomoaMovies & TV3.53×
14SatireLiterature2.80×
15Tour de FranceSports2.59×
16RyanairTravel & Leisure2.11×
17Online newspaperNews1.95×
18TagesschauMovies & TV1.92×
19RedditInternet & Social Media1.78×
20PoliticsPolitics & Society1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Imagination audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Imagination audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.71×
ExtroversionTHRILL1.51×
MindfulnessBALANCE1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Imagination audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
DIY MentalityTHRILL0.74×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Imagination have in Germany?

Imagination has an estimated audience of 1,181,104 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Imagination fans?

58.4% of Imagination fans are female, 41.6% are male, with an average age of 40.8 years.

03

Which brands do Imagination fans like most?

Imagination fans show strongest brand affinity for Kate Bush (11.74×), Conceptual art (6×), and Der Tagesspiegel (3.89×) over the country average.

04

Where do Imagination fans live in Germany?

Imagination fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Imagination fans also like?

Beyond Imagination itself, the audience over-indexes on Conceptual art (6×), Der Tagesspiegel (3.89×), Gary Oldman (11.74×), and Cillian Murphy (8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Imagination audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Imagination. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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