Imagination Audience in Germany
Imagination has an estimated audience of 1,181,104 people in Germany. 58.4% are female, 41.6% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Este, Veneto, KLIX (AM), Historic site, Calf raises, Progressive rock.
The average Imagination fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Este, Veneto, KLIX (AM), Historic site, with strongest over-indexing on Este, Veneto (2.88× the country average). Demographically, the Imagination audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Imagination fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 40.8 |
| Estimated audience size | 1,181,104 |
Audience persona
The typical Imagination fan in Germany is more female, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Este, Veneto.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 313,037 | 1.21× |
| Bayern | 187,892 | 0.99× |
| Baden-Württemberg | 169,356 | 1.05× |
| Niedersachsen | 122,569 | 1.07× |
| Hessen | 104,480 | 1.16× |
| Berlin | 61,009 | 1.16× |
| Rheinland-Pfalz | 59,823 | 1.01× |
| Sachsen | 49,014 | 0.85× |
| Schleswig-Holstein | 44,598 | 1.05× |
| Hamburg | 36,359 | 1.36× |
| Brandenburg | 32,265 | 0.88× |
| Thüringen | 22,804 | 0.76× |
| Sachsen-Anhalt | 21,712 | 0.71× |
| Mecklenburg-Vorpommern | 17,473 | 0.77× |
| Saarland | 11,833 | 0.82× |
| Bremen | 11,680 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Este, Veneto | 2.88× | Travel & Leisure |
| KLIX (AM) | 2.9× | Music & Radio |
| Historic site | 11.74× | Arts & Culture |
| Calf raises | 11.74× | Sports |
| Progressive rock | 1.52× | Music & Radio |
| Israel | 1.82× | Travel & Leisure |
| Hypertext | 2.37× | Technology & Electronics |
| Natural rubber | 1.74× | Cars & Mobility |
| Esra Erol | 4.03× | Movies & TV |
| Join Me | 8.76× | Technology & Electronics |
| Home Delivery | 1.76× | Food & Beverages |
| The Hollies (Official) | 3.81× | Music & Radio |
| Scratching post | 3.31× | Pets & Animals |
| Steampunk | 2.2× | Fashion & Accessoires |
| Húsavík | 9.4× | Travel & Leisure |
| Figure painting (hobby) | 2.19× | Arts & Culture |
| Loincloth | 1.54× | Fashion & Accessoires |
| Solo climbing | 2.05× | Sports |
| Hobby Lobby | 3.5× | Home & Garden |
| Medieval fantasy | 5.43× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.44 |
| Mindfulness | BALANCE | 1.34 |
| Design Affinity | PREMIUM | 1.34 |
| Early Adopter Mentality | POWER | 1.33 |
| Sustainability | BALANCE | 1.3 |
| Urban Lifestyle | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.8% |
| United Kingdom | 9.1% |
| Italy | 8.0% |
See Imagination audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Imagination have in Germany?
Imagination has an estimated audience of 1,181,104 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Imagination fans?
58.4% of Imagination fans are female, 41.6% are male, with an average age of 40.8 years.
Which brands do Imagination fans like most?
Imagination fans show strongest brand affinity for Este, Veneto (2.88×), KLIX (AM) (2.9×), and Historic site (11.74×) over the country average.
Where do Imagination fans live in Germany?
Imagination fans in Germany are most concentrated in Nordrhein-Westfalen (reach 313,037), Bayern (reach 187,892), and Baden-Württemberg (reach 169,356). These three regions account for the largest share of the active audience.
What other brands do Imagination fans also like?
Beyond Imagination itself, the audience over-indexes on KLIX (AM) (2.9×), Historic site (11.74×), Calf raises (11.74×), and Progressive rock (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Imagination. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.