Imagination Audience in Germany
Imagination has an estimated audience of 1,181,104 people in Germany. 58.4% are female, 41.6% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Western Union, Tagesschau, RTL Television, German television comedy.
The average Imagination fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Western Union, Tagesschau, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Imagination audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Imagination fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 40.8 |
| Estimated audience size | 1,181,104 |
Audience persona
The typical Imagination fan in Germany is more female, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 313,037 | 1.21× |
| Bayern | 187,892 | 0.99× |
| Baden-Württemberg | 169,356 | 1.05× |
| Niedersachsen | 122,569 | 1.07× |
| Hessen | 104,480 | 1.16× |
| Berlin | 61,009 | 1.16× |
| Rheinland-Pfalz | 59,823 | 1.01× |
| Sachsen | 49,014 | 0.85× |
| Schleswig-Holstein | 44,598 | 1.05× |
| Hamburg | 36,359 | 1.36× |
| Brandenburg | 32,265 | 0.88× |
| Thüringen | 22,804 | 0.76× |
| Sachsen-Anhalt | 21,712 | 0.71× |
| Mecklenburg-Vorpommern | 17,473 | 0.77× |
| Saarland | 11,833 | 0.82× |
| Bremen | 11,680 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| Western Union | 6.06× | Business & Career |
| Tagesschau | 2.69× | Movies & TV |
| RTL Television | 4.17× | Movies & TV |
| German television comedy | 6.89× | Movies & TV |
| Real property | 5.44× | Home & Garden |
| Italo disco | 9.64× | Music & Radio |
| Gary Oldman | 11.2× | Movies & TV |
| Allgäu | 6.09× | Travel & Leisure |
| Bored Panda | 10.6× | Internet & Social Media |
| Der Tagesspiegel | 3.45× | News |
| Pedro Pascal | 5.21× | Movies & TV |
| Pets | 1.71× | Pets & Animals |
| Keith Haring | 11.74× | Arts & Culture |
| Country rap | 5.06× | Music & Radio |
| Yandex | 7.12× | Technology & Electronics |
| Spiegel Online | 1.84× | News |
| Conceptual art | 4.46× | Arts & Culture |
| Frida Kahlo | 5.24× | Arts & Culture |
| Automobiles | 1.67× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.44 |
| Mindfulness | BALANCE | 1.34 |
| Design Affinity | PREMIUM | 1.34 |
| Early Adopter Mentality | POWER | 1.33 |
| Sustainability | BALANCE | 1.3 |
| Urban Lifestyle | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.8% |
| United Kingdom | 9.1% |
| Italy | 8.0% |
See Imagination audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Imagination have in Germany?
Imagination has an estimated audience of 1,181,104 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Imagination fans?
58.4% of Imagination fans are female, 41.6% are male, with an average age of 40.8 years.
Which brands do Imagination fans like most?
Imagination fans show strongest brand affinity for Satire (8.81×), Western Union (6.06×), and Tagesschau (2.69×) over the country average.
Where do Imagination fans live in Germany?
Imagination fans in Germany are most concentrated in Nordrhein-Westfalen (reach 313,037), Bayern (reach 187,892), and Baden-Württemberg (reach 169,356). These three regions account for the largest share of the active audience.
What other brands do Imagination fans also like?
Beyond Imagination itself, the audience over-indexes on Western Union (6.06×), Tagesschau (2.69×), RTL Television (4.17×), and German television comedy (6.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Imagination. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.