Rascasse Audience Intelligence

Bleach (anime) Viewer Demographics in United States

Bleach (anime) has an estimated audience of 2.4M people in United States.

#5among Anime in United States#653among movies & series in United States#1771in Movies & TV

The average Bleach (anime) fan in United States is 24.0 years old, balanced, and lives primarily in California.

By number of fans, Bleach (anime) ranks #5 among the 226 objects in Anime in United States — 12.7× the group median.

Its fans are 6.6 years younger than the group average of 30.6.

Women make up 47.3% of the fan base, 7.7 percentage points more than the group average.

Compared with the other 225 objects in Anime, Bleach (anime) fans stand out for their interest in Pokémon Trading Card Game, Disneyland Paris and Shōnen manga.

Most fans live in California, Texas, Florida.

Top affinities include Pokémon Trading Card Game, Disneyland Paris, International education, with strongest over-indexing on Pokémon Trading Card Game (33.39× the country average).

Demographically, the Bleach (anime) audience skews balanced with an average age of 24.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

The typical Bleach (anime) fan in United States is balanced, around 24.0 years old, with strong Patriotism tendencies and a notable affinity for Pokémon Trading Card Game.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Anime

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.4M
in United States
Gender
47.3%♀
52.7% male
Age
24.0
average years
Country rank
#12038
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Bleach (anime) viewers

47.3% are female, 52.7% are male, average age 24.0.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Bleach (anime) audience in United States
MetricValue
Female47.3%
Male52.7%
Average age24.0
Estimated audience size2.4M
Fig. 03

Age distribution

Ø 24.0
average years
Age distribution of the Bleach (anime) audience in United States
Age bracketShare%
16-2473%
25-3417%
35-445%
45-543%
55+1%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Bleach (anime) audience comes from United States.

Worldwide audience distribution share by country for Bleach (anime)
CountryShare
Japan22.8%
United States18.6%
Brazil7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bleach (anime) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.33×
02Georgia~100K1.30×
03Louisiana~40K1.27×
04Florida~200K1.26×
05Alabama~50K1.24×
06California~300K1.21×
07Arizona~70K1.21×
08Maryland~50K1.21×
09Oklahoma~30K1.21×
10Mississippi~30K1.20×
11North Carolina~90K1.15×
12Nevada~30K1.15×
13Virginia~70K1.10×
14Washington~60K1.10×
15Tennessee~60K1.09×
16Arkansas~20K1.09×
17New York~200K1.08×
18Kentucky~40K1.08×
19Alaska~6K1.08×
20South Carolina~40K1.05×
21Michigan~80K1.04×
22Indiana~50K1.03×
23Illinois~100K1.02×
24New Jersey~70K1.02×
25Missouri~50K1.02×
26Hawaii~10K1.02×
27Connecticut~30K0.99×
28West Virginia~10K0.99×
29Ohio~80K0.98×
30Kansas~20K0.97×
31Pennsylvania~90K0.96×
32Oregon~30K0.96×
33Delaware~7K0.96×
34Minnesota~40K0.94×
35New Mexico~10K0.94×
36Utah~20K0.93×
37Rhode Island~7K0.92×
38Massachusetts~50K0.91×
39Nebraska~10K0.87×
40Wisconsin~40K0.84×
41Colorado~30K0.83×
42Iowa~20K0.83×
43North Dakota~5K0.83×
44Idaho~10K0.81×
45Washington, District of Columbia~4K0.81×
46South Dakota~5K0.80×
47Maine~7K0.75×
48Montana~6K0.72×
49New Hampshire~7K0.70×
50Vermont~3K0.65×
Fig. 06

Affinity by region

Affinity by region — Bleach (anime), United States
0.65×1.00×1.33×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bleach (anime) audience vs. the country average
#·InterestCategoryAffinity×
01Pokémon Trading Card GameGames33.39×
02Disneyland ParisTravel & Leisure31.17×
03International educationBusiness & Career30.91×
04Shōnen mangaLiterature29.75×
05Cyberpunk 2077Games27.41×
06Rick and MortyMovies & TV24.57×
07Toyota SupraCars & Mobility22.65×
08TokyoTravel & Leisure20.89×
09Dungeons & DragonsGames20.62×
10Guardians of the Galaxy (film)Movies & TV15.70×
11Counter-Strike: Global OffensiveGames15.50×
12Collectible card gameGames13.66×
13Watercolor paintingArts & Culture11.62×
14Anime and manga fandomLiterature11.59×
15PokémonGames9.96×
16MangaLiterature9.42×
17DancehallsMusic & Radio9.33×
18SupermanMovies & TV5.40×
19Video gamesGames5.14×
20Consumer electronicsTechnology & Electronics3.46×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bleach (anime) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bleach (anime) audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.93×
Community OrientationOPEN1.78×
TraditionCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bleach (anime) audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.58×
Quality AwarenessPREMIUM0.58×
IndulgenceJOY0.72×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Bleach (anime) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/bleach-anime-29508” · Methodology