Rascasse Audience Intelligence

Don Omar Audience in United States

Don Omar has an estimated audience of 1.6M people in United States.

#4among Reggaeton in United States
#3089among people in United States#1771in Music & Radio

The average Don Omar fan in United States is 31.2 years old, balanced, and lives primarily in California.

By number of fans, Don Omar ranks #5 among the 48 objects in Reggaeton in United States — 22.3× the group median.

Its fans are 3.7 years younger than the group average of 34.9.

Women make up 52.4% of the fan base, 2.4 percentage points more than the group average.

Compared with the other 47 objects in Reggaeton, Don Omar fans stand out for their interest in Banco Macro, Regional styles of Mexican music and Moda Feminina.

Most fans live in California, Florida, Texas.

Top affinities include Banco Macro, Regional styles of Mexican music, Maquillaje Profesional, with strongest over-indexing on Banco Macro (911.52× the country average).

Demographically, the Don Omar audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

The typical Don Omar fan in United States is balanced, around 31.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Banco Macro.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.6M
in United States
Gender
52.4%♀
47.6% male
Age
31.2
average years
Country rank
#16736
among all objects in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Don Omar fans

52.4% are female, 47.6% are male, average age 31.2.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Don Omar audience in United States
MetricValue
Female52.4%
Male47.6%
Average age31.2
Estimated audience size1.6M
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Don Omar audience in United States
Age bracketShare%
16-2443%
25-3423%
35-4416%
45-5411%
55+6%
Fig. 04

Worldwide distribution

27.6%

of the worldwide Don Omar audience comes from United States.

Worldwide audience distribution share by country for Don Omar
CountryShare
United States27.6%
Spain12.1%
Mexico11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Don Omar fans by region: top regions in United States
#RegionReachAffinity×
01Florida~300K2.75×
02Texas~200K2.10×
03Connecticut~40K2.03×
04California~400K2.02×
05New Jersey~90K2.01×
06Arizona~70K1.91×
07Nevada~30K1.85×
08New York~200K1.82×
09Rhode Island~9K1.79×
10Massachusetts~50K1.51×
11Maryland~40K1.49×
12Illinois~90K1.46×
13New Mexico~10K1.34×
14Washington, District of Columbia~4K1.30×
15Utah~20K1.28×
16North Carolina~60K1.19×
17Colorado~30K1.19×
18Virginia~50K1.18×
19Georgia~60K1.16×
20Oregon~20K1.15×
21Pennsylvania~60K1.01×
22Wisconsin~30K0.99×
23Delaware~5K0.96×
24Washington~30K0.91×
25South Carolina~20K0.80×
26Oklahoma~10K0.78×
27Kansas~10K0.77×
28Nebraska~7K0.76×
29New Hampshire~5K0.74×
30Indiana~20K0.73×
31Tennessee~20K0.72×
32Louisiana~20K0.72×
33Arkansas~10K0.72×
34Alaska~2K0.72×
35Vermont~2K0.71×
36Idaho~6K0.70×
37North Dakota~3K0.70×
38South Dakota~3K0.69×
39Montana~3K0.64×
40Kentucky~10K0.63×
41Hawaii~4K0.63×
42Iowa~10K0.62×
43Alabama~10K0.61×
44West Virginia~5K0.59×
45Maine~4K0.59×
46Mississippi~8K0.58×
47Minnesota~20K0.57×
48Ohio~30K0.52×
49Michigan~20K0.51×
50Missouri~10K0.51×
Fig. 06

Affinity by region

Affinity by region — Don Omar, United States
0.51×1.00×2.75×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Don Omar audience vs. the country average
#·InterestCategoryAffinity×
01Banco MacroBusiness & Career911.52×
02Regional styles of Mexican musicMusic & Radio12.53×
03Maquillaje ProfesionalBeauty & Wellness9.93×
04Moda FemininaFashion & Accessoires7.61×
05Bad BunnyMusic & Radio4.55×
06ParentKids & Family2.72×
07MusicBusiness & Career2.28×
08EntertainmentMovies & TV2.28×
09SportsSports2.27×
10Arts and musicArts & Culture2.18×
11Live eventsMusic & Radio2.13×
12Food and drinkFood & Beverages2.10×
13MoviesMovies & TV2.08×
14Outdoor recreationSports2.08×
15FIFA World Cup 2026Sports2.04×
16FoodFood & Beverages1.99×
17ReadingLiterature1.94×
18PetsPets & Animals1.92×
19Consumer electronicsTechnology & Electronics1.89×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Don Omar audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Don Omar audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.98×
Career OrientationPOWER1.64×
TravellingTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Don Omar audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Risk AppetiteTHRILL0.77×
PatriotismCONSERVATISM0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

See Don Omar audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Don Omar over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/don-omar-8767” · Methodology