For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | BBeer | 75M | 23.6% | 41.9 | 49.5% | Alcohol |
| 2 | WWhisky | 28M | 23.5% | 41.8 | 42.3% | Alcohol |
| 3 | TTequila | 23M | 40.2% | 40.1 | 50.8% | Alcohol |
| 4 | VVodka | 20M | 30.4% | 40.2 | 51.1% | Alcohol |
| 5 | MMicrobrewery | 18M | 36.1% | 42.7 | 54.4% | Alcohol |
| 6 | BBourbon whiskey | 18M | 37.7% | 41.7 | 41.0% | Alcohol |
| 7 | RRum | 14M | 22.4% | 39.6 | 49.7% | Alcohol |
| 8 | LLiqueur | 13M | 26.9% | 41.9 | 59.5% | Alcohol |
| 9 | SScotch whisky | 11M | 17.3% | 40.7 | 41.1% | Alcohol |
| 10 | CCider | 11M | 33.9% | 41.8 | 66.8% | Alcohol |
| 11 | GGin | 8.4M | 15.2% | 39.0 | 46.3% | Alcohol |
| 12 | IIrish whiskey | 8.3M | 24.1% | 40.3 | 41.7% | Alcohol |
| 13 | AApple cider vinegar | 7.9M | 49.8% | 47.0 | 78.3% | Alcohol |
| 14 | SShrub | 7.4M | 29.4% | 42.9 | 69.1% | Alcohol |
| 15 | TTennessee whiskey | 7.2M | 29.5% | 40.1 | 39.5% | Alcohol |
| 16 | SSingle malt whisky | 6.7M | 20.9% | 40.1 | 39.6% | Alcohol |
| 17 | BBlended whiskey | 6.2M | 23.5% | 40.1 | 40.0% | Alcohol |
| 18 | SSmall batch whiskey | 5.9M | 41.3% | 41.2 | 38.7% | Alcohol |
| 19 | DDraught beer | 5.4M | 12.4% | 39.0 | 48.8% | Alcohol |
| 20 | AAmerican whiskey | 5.1M | 46.2% | 42.2 | 32.6% | Alcohol |
| 21 | MMalt whisky | 4.2M | 21.6% | 42.3 | 35.3% | Alcohol |
| 22 | LLight beer | 4M | 73.7% | 41.2 | 34.4% | Alcohol |
| 23 | KKombucha | 3.8M | 40.1% | 36.7 | 64.4% | Alcohol |
| 24 | CCask ale | 3.7M | 26.7% | 44.4 | 54.7% | Alcohol |
| 25 | CCognac | 3.7M | 29.6% | 39.7 | 40.1% | Alcohol |
| 26 | AApple cider | 3.6M | 62.2% | 45.7 | 77.4% | Alcohol |
| 27 | MMargarita | 3.5M | 48.7% | 39.2 | 61.0% | Alcohol |
| 28 | PPale lager | 3.4M | 14.5% | 40.0 | 32.9% | Alcohol |
| 29 | LLager | 3.4M | 11.7% | 38.0 | 48.5% | Alcohol |
| 30 | MMimosa (cocktail) | 3.2M | 49.0% | 40.0 | 68.2% | Alcohol |
| 31 | BBrandy | 3.1M | 27.7% | 41.4 | 52.0% | Alcohol |
| 32 | RRye whiskey | 2.9M | 37.6% | 39.7 | 36.5% | Alcohol |
| 33 | AAle | 2.8M | 14.0% | 37.4 | 53.4% | Alcohol |
| 34 | IIndia Pale Ale | 2.5M | 33.9% | 36.3 | 41.1% | Alcohol |
| 35 | MMint julep | 2.2M | 90.4% | 38.4 | 94.8% | Alcohol |
| 36 | BBlue Lagoon (cocktail) | 2.1M | 24.6% | 51.2 | 52.6% | Alcohol |
| 37 | CCraft Beer | 1.9M | 35.6% | 32.0 | 38.7% | Alcohol |
| 38 | BBloody Mary (cocktail) | 1.9M | 55.0% | 39.9 | 56.7% | Alcohol |
| 39 | TTriple sec | 1.8M | 47.6% | 42.7 | 48.3% | Alcohol |
| 40 | SSingle malt scotch | 1.8M | 24.9% | 39.0 | 32.8% | Alcohol |
| 41 | SSherry | 1.7M | 25.2% | 43.0 | 58.3% | Alcohol |
| 42 | CCanadian whisky | 1.6M | 37.7% | 40.9 | 35.1% | Alcohol |
| 43 | SStraight whiskey | 1.6M | 22.1% | 39.7 | 32.6% | Alcohol |
| 44 | PPilsner | 1.6M | 17.6% | 35.7 | 37.4% | Alcohol |
| 45 | GGin and tonic | 1.6M | 14.5% | 34.2 | 51.2% | Alcohol |
| 46 | SSake | 1.5M | 5.9% | 36.6 | 49.3% | Alcohol |
| 47 | JJapanese whisky | 1.5M | 19.4% | 38.9 | 34.2% | Alcohol |
| 48 | OOld Fashioned | 1.4M | 59.5% | 43.5 | 50.2% | Alcohol |
| 49 | FFlavored liquor | 1.4M | 68.9% | 39.4 | 44.7% | Alcohol |
| 50 | WWheat beer | 1.4M | 24.5% | 38.5 | 40.6% | Alcohol |
| 51 | MMojito | 1.4M | 14.9% | 36.6 | 58.6% | Alcohol |
| 52 | MMartini (cocktail) | 1.3M | 23.4% | 36.3 | 51.6% | Alcohol |
| 53 | BBitters | 1.2M | 22.2% | 42.5 | 41.4% | Alcohol |
| 54 | PPale ale | 1.2M | 25.6% | 36.7 | 40.3% | Alcohol |
| 55 | SSpritz (alcoholic beverage) | 1.2M | 24.0% | 37.4 | 69.8% | Alcohol |
| 56 | DDaiquiri | 1.1M | 50.8% | 37.3 | 70.5% | Alcohol |
| 57 | PPiña colada | 978k | 20.8% | 37.3 | 64.9% | Alcohol |
| 58 | CCorn whiskey | 842k | 30.6% | 39.2 | 29.8% | Alcohol |
| 59 | SStout | 747k | 22.0% | 40.3 | 43.5% | Alcohol |
| 60 | VVermouth | 739k | 7.9% | 41.2 | 54.9% | Alcohol |
| 61 | LLow-alcohol beer | 725k | 35.8% | 42.4 | 52.6% | Alcohol |
| 62 | SSingle barrel whiskey | 698k | 48.8% | 41.8 | 25.6% | Alcohol |
| 63 | IIrish cream | 688k | 51.5% | 45.4 | 67.3% | Alcohol |
| 64 | GGinger beer | 597k | 30.3% | 41.0 | 55.1% | Alcohol |
| 65 | SSidecar | 577k | 15.7% | 45.8 | 24.3% | Alcohol |
| 66 | AAmaretto | 575k | 19.4% | 43.0 | 45.3% | Alcohol |
| 67 | GGrain whisky | 568k | 15.6% | 42.9 | 35.7% | Alcohol |
| 68 | BBlended malt whisky | 564k | 14.6% | 42.1 | 31.2% | Alcohol |
| 69 | MMalt liquor | 513k | 56.6% | 38.3 | 50.5% | Alcohol |
| 70 | FFish sauce | 508k | 12.6% | 42.5 | 53.0% | Alcohol |
| 71 | MMichelada | 482k | 44.2% | 35.7 | 46.3% | Alcohol |
| 72 | WWhiskey sour | 465k | 45.5% | 42.4 | 43.5% | Alcohol |
| 73 | CCream liqueur | 459k | 41.2% | 44.3 | 62.3% | Alcohol |
| 74 | MMoscow mule | 448k | 17.4% | 38.7 | 55.1% | Alcohol |
| 75 | AAbsinthe | 424k | 15.4% | 42.9 | 47.4% | Alcohol |
| 76 | GGinger ale | 394k | 16.4% | 40.0 | 58.4% | Alcohol |
| 77 | SSour (cocktail) | 377k | 34.2% | 40.0 | 58.2% | Alcohol |
| 78 | BBitter (beer) | 354k | 22.0% | 36.3 | 53.3% | Alcohol |
| 79 | FFizz (cocktail) | 350k | 30.4% | 37.5 | 64.1% | Alcohol |
| 80 | IIslay whisky | 349k | 20.9% | 40.8 | 34.4% | Alcohol |
| 81 | LLimoncello | 346k | 9.8% | 46.3 | 66.4% | Alcohol |
| 82 | BBoilermaker | 321k | 46.5% | 36.8 | 49.0% | Alcohol |
| 83 | MMai Tai | 316k | 30.6% | 41.5 | 55.1% | Alcohol |
| 84 | KKölsch (beer) | 314k | 25.0% | 30.9 | 79.6% | Alcohol |
| 85 | HHard seltzer | 310k | 33.8% | 41.6 | 52.3% | Alcohol |
| 86 | LLong drink | 303k | 35.8% | 40.9 | 32.1% | Alcohol |
| 87 | MMimosa | 282k | 10.4% | 37.8 | 68.5% | Alcohol |
| 88 | HHighball | 270k | 6.8% | 37.5 | 42.5% | Alcohol |
| 89 | AAngry Orchard Hard Cider | 255k | 90.6% | 35.9 | 38.9% | Alcohol |
| 90 | FFernet | 229k | 12.7% | 42.9 | 46.1% | Alcohol |
| 91 | GGluten-free beer | 204k | 51.0% | 36.9 | 64.0% | Alcohol |
| 92 | SSidecar (cocktail) | 194k | 25.2% | 36.7 | 48.8% | Alcohol |
| 93 | SSingle pot still whiskey | 191k | 59.2% | 40.7 | 33.1% | Alcohol |
| 94 | PPisco | 187k | 9.2% | 42.2 | 53.4% | Alcohol |
| 95 | AArmagnac (brandy) | 185k | 24.5% | 40.2 | 37.0% | Alcohol |
| 96 | HHot toddy | 181k | 52.7% | 35.7 | 64.3% | Alcohol |
| 97 | AAguardiente | 177k | 8.9% | 40.6 | 50.0% | Alcohol |
| 98 | CCuba Libre | 175k | 12.3% | 38.2 | 60.5% | Alcohol |
| 99 | IIndian whisky | 173k | 10.2% | 38.1 | 33.4% | Alcohol |
| 100 | RRhum Agricole | 169k | 26.8% | 38.9 | 38.5% | Alcohol |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular alcohol compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each alcohol by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest alcohol in United States?
Beer currently leads with an estimated audience of 75M people in United States.