Rascasse Audience Intelligence

Big Bang (South Korean band) Audience in United States

Big Bang (South Korean band) has an estimated audience of 1.7M people in United States.

#134among Band in United States#3045among people in United States#1686in Music & Radio

The average Big Bang (South Korean band) fan in United States is 30.8 years old, more female, and lives primarily in California.

Its fans are 7.2 years younger than the group average of 38.0.

Women make up 64.8% of the fan base, 12.5 percentage points more than the group average.

Compared with the other 4436 objects in Band, Big Bang (South Korean band) fans stand out for their interest in BTS, Lee Jong-suk and Park Ji-min.

Most fans live in California, Texas, New York.

Top affinities include BTS, Lee Jong-suk, Park Ji-min, with strongest over-indexing on BTS (32.12× the country average).

Demographically, the Big Bang (South Korean band) audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

The typical Big Bang (South Korean band) fan in United States is more female, around 30.8 years old, with strong Community Orientation tendencies and a notable affinity for BTS.

Category: Music & Radio · Type: Person · Subtype: Band

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.7M
in United States
Gender
64.8%♀
35.2% male
Age
30.8
average years
Country rank
#16679
among all objects in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Big Bang (South Korean band) fans

64.8% are female, 35.2% are male, average age 30.8.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Big Bang (South Korean band) audience in United States
MetricValue
Female64.8%
Male35.2%
Average age30.8
Estimated audience size1.7M
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Big Bang (South Korean band) audience in United States
Age bracketShare%
16-2451%
25-3418%
35-4411%
45-5410%
55+10%
Fig. 04

Worldwide distribution

8.8%

of the worldwide Big Bang (South Korean band) audience comes from United States.

Worldwide audience distribution share by country for Big Bang (South Korean band)
CountryShare
Japan32.7%
United States8.8%
Slovenia8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Big Bang (South Korean band) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.88×
02California~400K1.82×
03Texas~200K1.42×
04Kentucky~30K1.37×
05Washington~50K1.36×
06Nevada~20K1.33×
07New York~100K1.23×
08Virginia~50K1.15×
09Arizona~40K1.15×
10New Jersey~50K1.14×
11New Mexico~10K1.10×
12Maryland~30K1.09×
13Indiana~40K1.08×
14Oregon~20K1.08×
15Georgia~60K1.05×
16Minnesota~30K1.05×
17Utah~20K1.05×
18Florida~100K1.04×
19Illinois~70K1.04×
20Oklahoma~20K1.03×
21Alaska~4K1.02×
22Massachusetts~30K0.97×
23Rhode Island~5K0.96×
24North Carolina~50K0.95×
25Connecticut~20K0.94×
26Arkansas~10K0.94×
27Pennsylvania~60K0.93×
28Colorado~30K0.93×
29Tennessee~30K0.92×
30Nebraska~9K0.92×
31Mississippi~10K0.91×
32Kansas~10K0.91×
33Ohio~50K0.89×
34North Dakota~3K0.89×
35Washington, District of Columbia~3K0.89×
36Iowa~10K0.88×
37Wisconsin~30K0.87×
38Idaho~8K0.86×
39Louisiana~20K0.85×
40Missouri~30K0.84×
41Michigan~40K0.83×
42South Carolina~20K0.83×
43Maine~6K0.83×
44Delaware~4K0.83×
45Wyoming~2K0.82×
46Alabama~20K0.81×
47South Dakota~4K0.81×
48West Virginia~7K0.80×
49Montana~4K0.75×
50New Hampshire~5K0.74×
Fig. 06

Affinity by region

Affinity by region — Big Bang (South Korean band), United States
0.74×1.00×1.88×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Big Bang (South Korean band) audience vs. the country average
#·InterestCategoryAffinity×
01BTSMusic & Radio32.12×
02Lee Jong-sukMovies & TV24.54×
03Park Ji-minMusic & Radio21.30×
04IU (singer)Music & Radio20.27×
05International educationBusiness & Career20.00×
06Kim Woo-binMovies & TV20.00×
07Brownie (folklore)Food & Beverages19.24×
08Cultural tourismTravel & Leisure18.25×
09AllkpopMusic & Radio18.19×
10Song Joong-kiMovies & TV17.59×
11Park Seo-joonMovies & TV16.74×
12Gong YooMovies & TV15.91×
13RakutenShopping12.66×
14COSShopping10.32×
15Brittany SnowMovies & TV6.70×
16J-popMusic & Radio6.34×
17JollibeeFood & Beverages5.95×
18Millie Bobby BrownMovies & TV2.91×
19Spirit HalloweenKids & Family2.87×
20RadioTechnology & Electronics2.59×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Big Bang (South Korean band) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Big Bang (South Korean band) audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.34×
Pet OwnershipJOY1.91×
Luxury OrientationPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Big Bang (South Korean band) audience vs. the country average · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.71×
Need for SecurityCONSERVATISM0.84×
Convenience OrientationPREMIUM0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Band audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Big Bang (South Korean band) over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/big-bang-south-korean-band-29190” · Methodology