Rascasse Audience Intelligence

James Bond Viewer Demographics in United States

James Bond has an estimated audience of 3.8M people in United States.

#11among Action in United States
#310among movies & series in United States#962in Movies & TV

The average James Bond fan in United States is 44.4 years old, more male, and lives primarily in California.

By number of fans, James Bond ranks #11 among the 207 objects in Action in United States — 3.7× the group median.

Its fans are 6.5 years older than the group average of 37.9.

Women make up 29.7% of the fan base, 12.6 percentage points fewer than the group average.

Compared with the other 206 objects in Action, James Bond fans stand out for their interest in Timothy Dalton, James Bond 007 (1998 video game) and Pierce Brosnan.

Interest is seasonal: October, November and December account for 40% of the year's searches, May is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Timothy Dalton, James Bond 007 (1998 video game), Pierce Brosnan, with strongest over-indexing on Timothy Dalton (18.27× the country average).

Demographically, the James Bond audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

The typical James Bond fan in United States is more male, around 44.4 years old, with strong Risk Appetite tendencies and a notable affinity for Timothy Dalton.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.8M
in United States
Gender
29.7%♀
70.3% male
Age
44.4
average years
Country rank
#8283
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of James Bond viewers

29.7% are female, 70.3% are male, average age 44.4.

Fig. 02

Gender split

29.7%
Female
70.3%
Male
Demographic split for James Bond audience in United States
MetricValue
Female29.7%
Male70.3%
Average age44.4
Estimated audience size3.8M
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the James Bond audience in United States
Age bracketShare%
16-2412%
25-3415%
35-4419%
45-5422%
55+32%
Fig. 04

Worldwide distribution

16.4%

of the worldwide James Bond audience comes from United States.

Worldwide audience distribution share by country for James Bond
CountryShare
United States16.4%
United Kingdom9.4%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

James Bond fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.22×
02Georgia~200K1.19×
03New York~300K1.17×
04Massachusetts~90K1.17×
05Washington~100K1.16×
06Utah~40K1.15×
07California~500K1.13×
08Illinois~200K1.13×
09Florida~300K1.10×
10New Jersey~100K1.10×
11Virginia~100K1.10×
12Maryland~80K1.07×
13Connecticut~40K1.06×
14Texas~300K1.05×
15Rhode Island~10K1.04×
16Tennessee~80K1.02×
17Oregon~50K1.02×
18Pennsylvania~100K1.01×
19North Carolina~100K1.01×
20Indiana~80K1.01×
21Arizona~90K1.00×
22Missouri~70K1.00×
23Colorado~70K1.00×
24South Carolina~60K1.00×
25Oklahoma~50K1.00×
26Hawaii~20K1.00×
27Maine~20K1.00×
28Alaska~8K1.00×
29Minnesota~60K0.98×
30Ohio~100K0.97×
31Michigan~100K0.97×
32Alabama~60K0.97×
33Nevada~40K0.97×
34Idaho~20K0.97×
35New Hampshire~10K0.97×
36Kentucky~50K0.96×
37Vermont~7K0.96×
38Wisconsin~60K0.95×
39Montana~10K0.94×
40Louisiana~50K0.93×
41Kansas~30K0.93×
42Arkansas~30K0.92×
43Delaware~10K0.91×
44Iowa~30K0.90×
45Nebraska~20K0.90×
46Mississippi~30K0.89×
47North Dakota~8K0.89×
48West Virginia~20K0.87×
49South Dakota~9K0.85×
50New Mexico~20K0.82×
Fig. 06

Affinity by region

Affinity by region — James Bond, United States
0.82×1.00×1.22×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the James Bond audience vs. the country average
#·InterestCategoryAffinity×
01Timothy DaltonMovies & TV18.27×
02James Bond 007 (1998 video game)Games17.28×
03Pierce BrosnanMovies & TV12.50×
04ScreenwritingLiterature6.45×
05Sabrina CarpenterMusic & Radio4.27×
06Bruce WillisMovies & TV3.61×
07Chuck NorrisMovies & TV3.32×
08PeacemakerMovies & TV2.97×
09NovelLiterature2.96×
10Video on demandMovies & TV2.62×
11SupermanMovies & TV2.46×
12Mobile gameGames2.19×
13Harry PotterMovies & TV2.13×
14Lindsey GrahamPolitics & Society1.94×
15New York CityTravel & Leisure1.93×
16BooksLiterature1.93×
17Rock musicMusic & Radio1.87×
18AnimalPets & Animals1.67×
19TelevisionsTechnology & Electronics1.51×
20Food and drinkFood & Beverages1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the James Bond audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the James Bond audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.67×
Early Adopter MentalityPOWER1.67×
PatriotismCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the James Bond audience vs. the country average · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.86×
Need for SecurityCONSERVATISM0.88×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

More Action audiences in United States

See James Bond audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in James Bond over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/james-bond-1682” · Methodology