For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 90, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | BBirkenstock | 3.9M | 8.6% | 39.0 | 76.4% | Footwear |
| 2 | SSkechers | 1.6M | 3.3% | 34.5 | 55.6% | Footwear |
| 3 | DDr. Martens | 1.6M | 8.8% | 32.6 | 60.8% | Footwear |
| 4 | VVeja Sneakers | 1.3M | 26.6% | 37.2 | 63.4% | Footwear |
| 5 | PPalladium | 1.2M | 16.6% | 41.9 | 52.8% | Footwear |
| 6 | TTory Burch | 1.1M | 2.6% | 36.5 | 71.9% | Footwear |
| 7 | UUgg boots | 998k | 6.9% | 40.8 | 74.4% | Footwear |
| 8 | SSalomon | 884k | 4.2% | 36.5 | 39.5% | Footwear |
| 9 | RRieker Shoes | 842k | 48.9% | 50.1 | 84.3% | Footwear |
| 10 | SSteve Madden | 840k | 3.6% | 33.9 | 64.7% | Footwear |
| 11 | BBuffalo (footwear) | 731k | 4.8% | 39.2 | 50.5% | Footwear |
| 12 | TTod's | 716k | 4.8% | 38.7 | 63.8% | Footwear |
| 13 | CCamper (company) | 695k | 18.6% | 45.6 | 43.5% | Footwear |
| 14 | CCaterpillar | 596k | 3.0% | 38.4 | 22.0% | Footwear |
| 15 | GGeox | 562k | 6.3% | 44.2 | 63.4% | Footwear |
| 16 | MManolo Blahnik | 477k | 6.1% | 34.7 | 64.2% | Footwear |
| 17 | RRed Wing Shoes | 448k | 15.6% | 39.6 | 34.0% | Footwear |
| 18 | BBär Schuhe | 416k | 94.2% | 39.9 | 70.7% | Footwear |
| 19 | TTimberland Boots | 380k | 7.1% | 33.4 | 57.8% | Footwear |
| 20 | UUGG Australia | 312k | 7.4% | 38.6 | 73.7% | Footwear |
| 21 | TTOMS | 268k | 3.2% | 37.9 | 78.5% | Footwear |
| 22 | VVeja | 248k | 2.8% | 38.7 | 63.0% | Footwear |
| 23 | CCrocs | 248k | 0.8% | 35.4 | 59.8% | Footwear |
| 24 | DDockers | 178k | 1.8% | 32.3 | 57.3% | Footwear |
| 25 | FFinn Comfort | 144k | 55.3% | 39.5 | 68.3% | Footwear |
| 26 | KKeen (shoe company) | 144k | 1.9% | 45.9 | 50.8% | Footwear |
| 27 | Hhogan | 113k | 4.5% | 37.3 | 58.5% | Footwear |
| 28 | KKeds (shoes) | 99k | 3.4% | 37.0 | 54.1% | Footwear |
| 29 | NNine West | 98k | 1.4% | 31.2 | 70.2% | Footwear |
| 30 | LLe Coq Sportif | 95k | 3.2% | 33.6 | 44.7% | Footwear |
| 31 | RRemonte | 92k | 30.4% | 38.3 | 68.2% | Footwear |
| 32 | CCrockett & Jones | 84k | 6.0% | 38.1 | 64.2% | Footwear |
| 33 | XXero Shoes | 82k | 7.4% | 42.7 | 54.8% | Footwear |
| 34 | MMiista | 72k | 9.2% | 35.6 | 100.0% | Footwear |
| 35 | KK-Swiss | 71k | 4.8% | 39.4 | 49.9% | Footwear |
| 36 | NNaked Wolfe | 69k | 11.4% | 38.8 | 70.5% | Footwear |
| 37 | HHush Puppies | 55k | 8.2% | 41.4 | 57.0% | Footwear |
| 38 | SSorel (company) | 51k | 2.8% | 35.4 | 41.9% | Footwear |
| 39 | AAlden Shoe Company | 45k | 5.6% | 35.8 | 76.0% | Footwear |
| 40 | CCole Haan | 45k | 0.7% | 37.0 | 54.2% | Footwear |
| 41 | FFlorsheim Shoes | 44k | 5.0% | 38.8 | 65.2% | Footwear |
| 42 | RRomika | 40k | 45.7% | 39.8 | 69.9% | Footwear |
| 43 | BBearpaw (footwear) | 36k | 3.8% | 34.3 | 70.7% | Footwear |
| 44 | VVagabond Shoes | 29k | 6.9% | 34.3 | 53.2% | Footwear |
| 45 | PPalladium Boots | 25k | 5.5% | 35.7 | 53.2% | Footwear |
| 46 | DDanner | 22k | 1.4% | 39.2 | 51.9% | Footwear |
| 47 | FFamous Footwear | 18k | 0.2% | 39.2 | 57.2% | Footwear |
| 48 | VVince Camuto | 16k | 0.8% | 36.3 | 58.0% | Footwear |
| 49 | LLucchese Bootmaker | 12k | 1.1% | 35.8 | 57.4% | Footwear |
| 50 | SSperry | 10k | 0.6% | 30.5 | 57.9% | Footwear |
| 51 | SSoludos | 6.6k | 3.1% | 34.8 | 100.0% | Footwear |
| 52 | CCarmen Steffens | 5.4k | 0.3% | 39.6 | 78.2% | Footwear |
| 53 | CChippewa Boots | 5.4k | 2.0% | 36.6 | 52.9% | Footwear |
| 54 | FFranco Sarto | 4.8k | 1.6% | 36.2 | 55.4% | Footwear |
| 55 | TTwisted X | 4.3k | 1.1% | 36.2 | 52.8% | Footwear |
| 56 | RRoper Apparel & Footwear | 3.9k | 1.4% | 32.8 | 54.8% | Footwear |
| 57 | ZZappos | 3.9k | 0.0% | 40.2 | 67.9% | Footwear |
| 58 | RRocky Boots | 3.4k | 1.1% | 35.3 | 48.5% | Footwear |
| 59 | RRios of Mercedes Boot Company | 2.8k | 3.1% | 36.1 | 56.4% | Footwear |
| 60 | TT.U.K. Footwear | 2.6k | 2.9% | 27.6 | 87.2% | Footwear |
| 61 | SSperry shoes | 2.2k | 0.8% | 27.6 | 69.1% | Footwear |
| 62 | SStuart Weitzman | 2k | 0.1% | 40.2 | 75.7% | Footwear |
| 63 | CCorral Boots | 2k | 0.9% | 32.5 | 55.3% | Footwear |
| 64 | SSpring Court | 1.5k | 0.9% | 39.6 | 50.3% | Footwear |
| 65 | GGeorgia Boot | 1.4k | 0.3% | 36.6 | 48.2% | Footwear |
| 66 | LLANX | 1.4k | 0.8% | 38.4 | 54.1% | Footwear |
| 67 | AAnderson Bean Boot Co. | 1.1k | 0.4% | 32.6 | 52.1% | Footwear |
| 68 | MMinnetonka Moccasin | 962 | 0.3% | 37.9 | 64.2% | Footwear |
| 69 | CClarks Shoes | 895 | 0.0% | 34.5 | 63.7% | Footwear |
| 70 | AAlegria Shoes | 665 | 0.2% | 44.3 | 88.8% | Footwear |
| 71 | TTamaris - Deutschland | 651 | 3.7% | 38.7 | 91.3% | Footwear |
| 72 | TToms Shoes | 395 | 0.0% | 35.1 | 63.3% | Footwear |
| 73 | PPayless ShoeSource | 384 | 0.0% | 37.5 | 62.2% | Footwear |
| 74 | SSofft Shoes | 378 | 0.2% | 54.5 | 100.0% | Footwear |
| 75 | AALDO Shoes | 362 | 0.0% | 31.6 | 52.0% | Footwear |
| 76 | BBata Shoes | 189 | 0.0% | 31.1 | 51.3% | Footwear |
| 77 | SSante Shoes | 149 | 0.1% | 35.8 | 50.7% | Footwear |
| 78 | TTingley | 121 | 0.2% | 26.7 | 0.0% | Footwear |
| 79 | Nnaturalizer | 116 | 0.0% | 37.9 | 63.8% | Footwear |
| 80 | SShoeDazzle | 111 | 0.0% | 35.2 | 58.7% | Footwear |
| 81 | TThe Frye Company | 84 | 1.1% | 32.1 | 50.4% | Footwear |
| 82 | WWolverine World Wide | 81 | 0.0% | 39.4 | 27.4% | Footwear |
| 83 | PPlanetShoes.com | 76 | 27.9% | — | — | Footwear |
| 84 | PPony International | 71 | 7.2% | 38.2 | 70.1% | Footwear |
| 85 | WWOLVERINE BOOTS & APPAREL | 66 | 2.8% | 35.6 | 84.5% | Footwear |
| 86 | WWolverine Boots & Shoes | 54 | 1.7% | 38.5 | 45.9% | Footwear |
| 87 | RRack Room Shoes | 34 | 0.0% | 31.3 | 63.6% | Footwear |
| 88 | TTony Bianco Shoes | 24 | 0.0% | 37.5 | 90.6% | Footwear |
| 89 | AAriat International | 22 | 0.0% | 27.5 | 64.1% | Footwear |
| 90 | FFerracini 24h | 14 | 1.1% | 37.9 | 70.5% | Footwear |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular footwear compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each footwear by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest footwear in Germany?
Birkenstock currently leads with an estimated audience of 3.9M people in Germany.