Rascasse Audience Intelligence

Trigema Target Market in Germany

Trigema has an estimated audience of 2.1M people in Germany.

#7among Mainstream fashion in Germany
#391among brands in Germany
#176in Fashion & Accessoires

The average Trigema fan in Germany is 39.6 years old, more female, and lives primarily in Baden-Württemberg.

By number of fans, Trigema ranks #7 among the 54 objects in Mainstream fashion in Germany — 5.7× the group median.

Its fans are 4.1 years older than the group average of 35.5.

Women make up 69.8% of the fan base, 4.3 percentage points more than the group average.

Compared with the other 53 objects in Mainstream fashion, Trigema fans stand out for their interest in Otto GmbH, Bertolt Brecht and James Franco.

Most fans live in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top affinities include Otto GmbH, Bertolt Brecht, James Franco, with strongest over-indexing on Otto GmbH (16.63× the country average).

Demographically, the Trigema audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Creativity, Quality Awareness.

The typical Trigema fan in Germany is more female, around 39.6 years old, with strong Creativity tendencies and a notable affinity for Otto GmbH.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.1M
in Germany
Gender
69.8%♀
30.2% male
Age
39.6
average years
Country rank
#3104
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Trigema

69.8% are female, 30.2% are male, average age 39.6.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Trigema audience in Germany
MetricValue
Female69.8%
Male30.2%
Average age39.6
Estimated audience size2.1M
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Trigema audience in Germany
Age bracketShare%
16-2417%
25-3421%
35-4423%
45-5423%
55+16%
Fig. 04

Worldwide distribution

91.1%

of the worldwide Trigema audience comes from Germany.

Worldwide audience distribution share by country for Trigema
CountryShare
Germany91.1%
Austria3.0%
Switzerland2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Trigema customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~500K2.15×
02Bayern~400K1.38×
03Rheinland-Pfalz~100K1.31×
04Hessen~200K1.21×
05Schleswig-Holstein~80K1.15×
06Niedersachsen~200K1.10×
07Nordrhein-Westfalen~400K0.97×
08Saarland~20K0.93×
09Sachsen~80K0.87×
10Hamburg~40K0.85×
11Thüringen~40K0.78×
12Mecklenburg-Vorpommern~20K0.71×
13Sachsen-Anhalt~30K0.69×
14Brandenburg~40K0.67×
15Berlin~50K0.66×
16Bremen~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Trigema, Germany
0.66×1.00×2.15×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Trigema audience vs. the country average
#·InterestCategoryAffinity×
01Otto GmbHShopping16.63×
02Bertolt BrechtLiterature7.97×
03James FrancoMovies & TV7.66×
04Jennifer Love HewittMovies & TV7.65×
05Otto WaalkesMovies & TV5.16×
06Gina TricotFashion & Accessoires4.93×
07OyshoFashion & Accessoires4.04×
08AerobicsSports3.92×
09Polo Ralph LaurenFashion & Accessoires3.87×
10Ulla PopkenFashion & Accessoires3.21×
11Ernsting's familyShopping2.94×
12C&AShopping2.89×
13DeichmannShopping2.34×
14TchiboShopping2.29×
15RTL TelevisionMovies & TV2.20×
16QVCMovies & TV2.18×
17H&MShopping1.77×
18TK MaxxShopping1.70×
19IKEAHome & Garden1.65×
20LidlShopping1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Trigema audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Trigema audience vs. the country average · What stands out
TraitClusterDeviationScore
CreativityOPEN1.43×
Quality AwarenessPREMIUM1.28×
Design AffinityPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Trigema audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.86×
Pet OwnershipJOY0.88×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

More Mainstream fashion audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Trigema over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/trigema-10000418” · Methodology