Rascasse Audience Intelligence

Loki (comics) Audience in United States

Loki (comics) has an estimated audience of 2M people in United States.

#8among Comics in United States
#80among Book / Manga / Comic in United States
#246in Literature

The average Loki (comics) fan in United States is 32.2 years old, more male, and lives primarily in California.

By number of fans, Loki (comics) ranks #8 among the 100 objects in Comics in United States — 28.4× the group median.

Its fans are 3.7 years younger than the group average of 35.9.

Compared with the other 99 objects in Comics, Loki (comics) fans stand out for their interest in Obsessed (2009 film), Josh Brolin and Guardians of the Galaxy (film).

Interest is seasonal: July, October and November account for 46% of the year's searches, April is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Obsessed (2009 film), Josh Brolin, Guardians of the Galaxy (film), with strongest over-indexing on Obsessed (2009 film) (14.82× the country average).

Demographically, the Loki (comics) audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Patriotism, Pet Ownership.

The typical Loki (comics) fan in United States is more male, around 32.2 years old, with strong Patriotism tendencies and a notable affinity for Obsessed (2009 film).

Category: Literature · Type: Book / Manga / Comic · Subtype: Comics

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2M
in United States
Gender
44.1%♀
55.9% male
Age
32.2
average years
Country rank
#14378
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Loki (comics) fans

44.1% are female, 55.9% are male, average age 32.2.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Loki (comics) audience in United States
MetricValue
Female44.1%
Male55.9%
Average age32.2
Estimated audience size2M
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Loki (comics) audience in United States
Age bracketShare%
16-2443%
25-3421%
35-4414%
45-5412%
55+10%
Fig. 04

Worldwide distribution

31.3%

of the worldwide Loki (comics) audience comes from United States.

Worldwide audience distribution share by country for Loki (comics)
CountryShare
United States31.3%
India8.6%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Loki (comics) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.34×
02Idaho~10K1.30×
03Alaska~5K1.29×
04Arizona~60K1.25×
05Washington~50K1.16×
06Oklahoma~30K1.13×
07California~300K1.11×
08Alabama~30K1.11×
09West Virginia~10K1.11×
10Texas~100K1.08×
11Oregon~30K1.08×
12Florida~100K1.05×
13Indiana~40K1.03×
14Kentucky~30K1.03×
15Missouri~40K1.02×
16Virginia~50K1.01×
17Tennessee~40K1.01×
18Colorado~30K1.01×
19Ohio~70K1.00×
20Nebraska~10K1.00×
21Michigan~60K0.99×
22Kansas~20K0.99×
23Pennsylvania~70K0.98×
24Georgia~60K0.98×
25Nevada~20K0.98×
26Arkansas~20K0.98×
27New Mexico~10K0.98×
28Louisiana~30K0.97×
29New Hampshire~8K0.97×
30North Carolina~60K0.96×
31Maryland~30K0.96×
32Mississippi~20K0.96×
33Massachusetts~40K0.95×
34New York~100K0.94×
35Illinois~70K0.94×
36Wisconsin~30K0.94×
37Maine~8K0.94×
38Montana~6K0.94×
39South Dakota~5K0.94×
40New Jersey~50K0.93×
41South Carolina~30K0.93×
42Connecticut~20K0.92×
43Iowa~20K0.92×
44Minnesota~30K0.91×
45North Dakota~4K0.91×
46Hawaii~8K0.90×
47Delaware~5K0.89×
48Rhode Island~5K0.88×
49Vermont~3K0.85×
50Washington, District of Columbia~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Loki (comics), United States
0.75×1.00×1.34×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Loki (comics) audience vs. the country average
#·InterestCategoryAffinity×
01Obsessed (2009 film)Movies & TV14.82×
02Josh BrolinMovies & TV14.82×
03Guardians of the Galaxy (film)Movies & TV14.66×
04Ant-Man (film)Movies & TV12.59×
05Doctor StrangeLiterature12.14×
06Tropic ThunderMovies & TV11.67×
07Anthony MackieMovies & TV11.15×
08Cobie SmuldersMovies & TV10.03×
09ABCMovies & TV9.82×
10Black Panther (comics)Literature9.55×
11International educationBusiness & Career9.01×
12Chris Evans (actor)Movies & TV7.97×
13Brittany SnowMovies & TV7.17×
14Margot RobbieMovies & TV5.25×
15ArrowMovies & TV4.62×
16SupermanMovies & TV4.38×
17BatmanMovies & TV3.23×
18BeetlejuiceMovies & TV2.82×
19Science fiction moviesMovies & TV2.38×
20Harry PotterMovies & TV2.26×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Loki (comics) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Loki (comics) audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.75×
Pet OwnershipJOY1.47×
Early Adopter MentalityPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Loki (comics) audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
Price SensitivityPREMIUM0.74×
Family OrientationCONSERVATISM0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Comics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Loki (comics) over the last 12 months. Modelled, not counted; people interested in several book / manga / comics count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/loki-comics-47463” · Methodology