Rascasse Audience Intelligence

Porsche 911 Audience in United States

Porsche 911 has an estimated audience of 4M people in United States.

#52among Car type in United States
#29among Car Model in United States
#309in Cars & Mobility

The average Porsche 911 fan in United States is 34.3 years old, more male, and lives primarily in California.

By number of fans, Porsche 911 ranks #52 among the 1188 objects in Car type in United States.

Its fans are 4.9 years younger than the group average of 39.2.

Women make up 21.6% of the fan base, 6.5 percentage points fewer than the group average.

Compared with the other 1187 objects in Car type, Porsche 911 fans stand out for their interest in Porsche Boxster, Lotus Elise and Ayrton Senna.

Most fans live in California, Texas, Florida.

Top affinities include Porsche Boxster, Lotus Elise, Ayrton Senna, with strongest over-indexing on Porsche Boxster (57.77× the country average).

Demographically, the Porsche 911 audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

The typical Porsche 911 fan in United States is more male, around 34.3 years old, with strong Design Affinity tendencies and a notable affinity for Porsche Boxster.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4M
in United States
Gender
21.6%♀
78.4% male
Age
34.3
average years
Country rank
#8190
among all objects in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Porsche 911 fans

21.6% are female, 78.4% are male, average age 34.3.

Fig. 02

Gender split

21.6%
Female
78.4%
Male
Demographic split for Porsche 911 audience in United States
MetricValue
Female21.6%
Male78.4%
Average age34.3
Estimated audience size4M
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Porsche 911 audience in United States
Age bracketShare%
16-2436%
25-3422%
35-4416%
45-5414%
55+12%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Porsche 911 audience comes from United States.

Worldwide audience distribution share by country for Porsche 911
CountryShare
United States16.7%
Germany6.5%
Brazil6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Porsche 911 fans by region: top regions in United States
#RegionReachAffinity×
01California~700K1.50×
02Arizona~100K1.40×
03Florida~300K1.32×
04Texas~400K1.30×
05Utah~50K1.30×
06Washington~100K1.27×
07New Jersey~100K1.23×
08Nevada~50K1.19×
09Georgia~200K1.17×
10Connecticut~50K1.13×
11New York~300K1.09×
12Idaho~20K1.09×
13Illinois~200K1.08×
14Colorado~70K1.08×
15New Mexico~30K1.07×
16Oregon~50K1.06×
17North Carolina~100K1.05×
18Virginia~100K1.04×
19Massachusetts~90K1.03×
20Alabama~60K1.03×
21Maryland~80K1.02×
22Oklahoma~50K1.02×
23Tennessee~90K1.01×
24Hawaii~20K0.99×
25Pennsylvania~200K0.97×
26Michigan~100K0.95×
27Indiana~80K0.95×
28Kansas~30K0.95×
29Missouri~70K0.94×
30Alaska~8K0.94×
31Arkansas~30K0.93×
32Nebraska~20K0.92×
33Ohio~100K0.91×
34Washington, District of Columbia~8K0.91×
35Louisiana~50K0.90×
36Rhode Island~10K0.90×
37South Carolina~60K0.89×
38Wyoming~6K0.89×
39Kentucky~50K0.88×
40Minnesota~60K0.87×
41New Hampshire~10K0.87×
42North Dakota~8K0.87×
43Iowa~30K0.86×
44Wisconsin~60K0.85×
45Montana~10K0.84×
46South Dakota~9K0.84×
47West Virginia~20K0.82×
48Delaware~9K0.79×
49Mississippi~30K0.75×
50Maine~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Porsche 911, United States
0.73×1.00×1.50×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Porsche 911 audience vs. the country average
#·InterestCategoryAffinity×
01Porsche BoxsterCars & Mobility57.77×
02Lotus EliseCars & Mobility44.14×
03Ayrton SennaSports32.87×
04Max VerstappenSports27.59×
05Alternative fuel vehicleCars & Mobility27.48×
06Tracy ChapmanMusic & Radio23.91×
07National Auto Sport AssociationSports22.94×
08pagani automobiliCars & Mobility21.46×
09Photo (French magazine)Fashion & Accessoires17.87×
10Vintage carCars & Mobility14.20×
11Auto maintenanceCars & Mobility12.73×
12LamborghiniCars & Mobility11.06×
13McLarenCars & Mobility10.66×
14Used CarsCars & Mobility10.23×
15StuttgartTravel & Leisure9.57×
16Cars (film)Movies & TV9.24×
17Google NewsNews8.70×
18AudiCars & Mobility8.45×
19Internal combustion engineCars & Mobility5.60×
20Mercedes-BenzCars & Mobility5.01×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Porsche 911 audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Porsche 911 audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.87×
Luxury OrientationPREMIUM1.72×
Risk AppetiteTHRILL1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Porsche 911 audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.56×
MindfulnessBALANCE0.61×
SpiritualityBALANCE0.63×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Porsche 911 over the last 12 months. Modelled, not counted; people interested in several car models count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/porsche-911-14370” · Methodology