Rascasse Audience Intelligence

Vanessa Mai Audience in Germany

Vanessa Mai has an estimated audience of 3.4M people in Germany.

#8among Schlager in Germany
#75among people in Germany#120in Music & Radio

The average Vanessa Mai fan in Germany is 45.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, Vanessa Mai ranks #8 among the 103 objects in Schlager in Germany — 5.9× the group median.

Women make up 65.2% of the fan base, 4.0 percentage points more than the group average.

Compared with the other 102 objects in Schlager, Vanessa Mai fans stand out for their interest in Sophia Thomalla and Let's Dance (German TV series).

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Maite Kelly, Beatrice Egli, Andrea Berg, with strongest over-indexing on Maite Kelly (10.38× the country average).

Demographically, the Vanessa Mai audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Tradition, Mindfulness.

The typical Vanessa Mai fan in Germany is more female, around 45.0 years old, with strong Tradition tendencies and a notable affinity for Maite Kelly.

Category: Music & Radio · Type: Person · Subtype: Schlager

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.4M
in Germany
Gender
65.2%♀
34.8% male
Age
45.0
average years
Country rank
#1802
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Vanessa Mai fans

65.2% are female, 34.8% are male, average age 45.0.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Vanessa Mai audience in Germany
MetricValue
Female65.2%
Male34.8%
Average age45.0
Estimated audience size3.4M
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Vanessa Mai audience in Germany
Age bracketShare%
16-2412%
25-3413%
35-4418%
45-5426%
55+32%
Fig. 04

Worldwide distribution

84.7%

of the worldwide Vanessa Mai audience comes from Germany.

Worldwide audience distribution share by country for Vanessa Mai
CountryShare
Germany84.7%
Austria6.7%
Switzerland3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Vanessa Mai fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~100K1.15×
02Sachsen-Anhalt~100K1.15×
03Sachsen~200K1.14×
04Thüringen~100K1.13×
05Baden-Württemberg~500K1.12×
06Mecklenburg-Vorpommern~70K1.10×
07Niedersachsen~400K1.08×
08Rheinland-Pfalz~200K1.07×
09Nordrhein-Westfalen~800K1.04×
10Schleswig-Holstein~100K1.00×
11Bayern~500K0.97×
12Saarland~40K0.92×
13Hessen~200K0.89×
14Berlin~100K0.78×
15Hamburg~60K0.78×
16Bremen~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Vanessa Mai, Germany
0.72×1.00×1.15×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Vanessa Mai audience vs. the country average
#·InterestCategoryAffinity×
01Maite KellyMusic & Radio10.38×
02Beatrice EgliMusic & Radio10.16×
03Andrea BergMusic & Radio9.96×
04Kerstin OttMusic & Radio9.49×
05Matthias ReimMusic & Radio9.45×
06Anna-Maria ZimmermannMusic & Radio9.13×
07Melissa NaschenwengMusic & Radio9.04×
08Florian SilbereisenMusic & Radio8.70×
09Andreas GabalierMusic & Radio8.25×
10Jürgen DrewsMusic & Radio8.10×
11Roland KaiserMusic & Radio7.98×
12DJ ÖtziMusic & Radio7.83×
13Andy BorgMusic & Radio5.98×
14Stefan MrossMusic & Radio5.95×
15Peter MaffayMusic & Radio5.65×
16MichelleMusic & Radio5.30×
17Sophia ThomallaMovies & TV5.07×
18Thomas GottschalkMovies & TV4.86×
19Let's Dance (German TV series)Movies & TV4.76×
20Helene FischerMusic & Radio3.20×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Vanessa Mai audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Vanessa Mai audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.73×
MindfulnessBALANCE1.09×
SpiritualityBALANCE1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Vanessa Mai audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.68×
Urban LifestyleOPEN0.77×
Career OrientationPOWER0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Schlager audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Vanessa Mai over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/vanessa-mai-10000992” · Methodology