Rascasse Audience Intelligence

JW Marriott Hotels Target Market in United States

JW Marriott Hotels has an estimated audience of 4K people in United States.

#478among Hotel in United States#17185among brands in United States#17154in Travel & Leisure

The average JW Marriott Hotels fan in United States is 42.1 years old, balanced, and lives primarily in California.

Its fans are 2.3 years younger than the group average of 44.4.

Women make up 53.9% of the fan base, 3.7 percentage points fewer than the group average.

Compared with the other 550 objects in Hotel, JW Marriott Hotels fans stand out for their interest in City Sightseeing, David Hockney and Weekend Getaway.

Interest is seasonal: January, March and October account for 42% of the year's searches, August is the quietest month.

Most fans live in California, Florida, Texas.

Top affinities include Safari lodge, City Sightseeing, David Hockney, with strongest over-indexing on Safari lodge (68.66× the country average).

Demographically, the JW Marriott Hotels audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Travelling, Quality Awareness.

The typical JW Marriott Hotels fan in United States is balanced, around 42.1 years old, with strong Travelling tendencies and a notable affinity for Safari lodge.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4K
in United States
Gender
53.9%♀
46.1% male
Age
42.1
average years
Country rank
#172298
among all objects in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of JW Marriott Hotels

53.9% are female, 46.1% are male, average age 42.1.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for JW Marriott Hotels audience in United States
MetricValue
Female53.9%
Male46.1%
Average age42.1
Estimated audience size4K
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the JW Marriott Hotels audience in United States
Age bracketShare%
16-2412%
25-3421%
35-4422%
45-5422%
55+23%
Fig. 04

Worldwide distribution

0.9%

of the worldwide JW Marriott Hotels audience comes from United States.

Worldwide audience distribution share by country for JW Marriott Hotels
CountryShare
Brazil55.2%
Turkey22.5%
China9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

JW Marriott Hotels customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia<1K1.53×
02Florida<1K1.29×
03Georgia<1K1.26×
04Arizona<1K1.23×
05Utah<1K1.18×
06New Jersey<1K1.16×
07Colorado<1K1.14×
08Indiana<1K1.13×
09New York<1K1.12×
10Massachusetts<1K1.10×
11California<1K1.09×
12Connecticut<1K1.09×
13Tennessee<1K1.07×
14Virginia<1K1.05×
15New Hampshire<1K1.04×
16Texas<1K1.02×
17Maryland<1K1.02×
18Alabama<1K1.02×
19Rhode Island<1K1.01×
20Vermont<1K1.01×
21Illinois<1K1.00×
22Ohio<1K1.00×
23Nevada<1K1.00×
24Maine<1K1.00×
25North Dakota<1K1.00×
26Alaska<1K1.00×
27South Dakota<1K0.99×
28South Carolina<1K0.98×
29Delaware<1K0.98×
30Michigan<1K0.97×
31Hawaii<1K0.97×
32Montana<1K0.97×
33North Carolina<1K0.96×
34Nebraska<1K0.96×
35Idaho<1K0.96×
36Mississippi<1K0.95×
37Louisiana<1K0.94×
38West Virginia<1K0.94×
39Minnesota<1K0.93×
40Kansas<1K0.93×
41Iowa<1K0.92×
42New Mexico<1K0.92×
43Washington<1K0.91×
44Arkansas<1K0.91×
45Oklahoma<1K0.89×
46Missouri<1K0.88×
47Wisconsin<1K0.88×
48Kentucky<1K0.86×
49Oregon<1K0.85×
50Pennsylvania<1K0.82×
Fig. 06

Affinity by region

Affinity by region — JW Marriott Hotels, United States
0.82×1.00×1.53×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the JW Marriott Hotels audience vs. the country average
#·InterestCategoryAffinity×
01Safari lodgeTravel & Leisure68.66×
02City SightseeingTravel & Leisure60.66×
03David HockneyArts & Culture22.54×
04InterContinentalTravel & Leisure21.20×
05Sheraton Hotels and ResortsTravel & Leisure17.79×
06Marriott Hotels & ResortsTravel & Leisure16.00×
07Weekend GetawayTravel & Leisure14.13×
08HyattTravel & Leisure13.05×
09Travel AdventuresTravel & Leisure12.14×
10Travel BloggerTravel & Leisure12.09×
11Hilton Hotels & ResortsTravel & Leisure11.66×
12Business travelBusiness & Career10.35×
13MSC CruisesTravel & Leisure7.64×
14Hospitality industryBusiness & Career7.31×
15Hilton WorldwideTravel & Leisure6.49×
16Macy'sShopping3.75×
17ExpediaTravel & Leisure3.13×
18ResortTravel & Leisure2.80×
19CultureLiterature2.10×
20Food and drinkFood & Beverages1.70×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the JW Marriott Hotels audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the JW Marriott Hotels audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL8.73×
Quality AwarenessPREMIUM3.13×
Design AffinityPREMIUM2.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the JW Marriott Hotels audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.98×
ExtroversionTHRILL1.00×
Social Media UsageJOY1.06×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hotel audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in JW Marriott Hotels over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/jw-marriott-hotels-3376” · Methodology