Rascasse Audience Intelligence

Car and Driver Audience Demographics in United States

Car and Driver has an estimated audience of 9.6M people in United States.

#14among Video game in United States
#97among websites & media in United States
#153in Cars & Mobility

The average Car and Driver fan in United States is 41.8 years old, more male, and lives primarily in California.

By number of fans, Car and Driver ranks #15 among the 2812 objects in Video game in United States — 3.0× the group median.

Its fans are 5.2 years older than the group average of 36.6.

Women make up 20.2% of the fan base, 25.7 percentage points fewer than the group average.

Compared with the other 2811 objects in Video game, Car and Driver fans stand out for their interest in Man On Fire, National Auto Sport Association and Mustang.

Most fans live in California, New York, Florida.

Top affinities include Man On Fire, National Auto Sport Association, Mustang, with strongest over-indexing on Man On Fire (14.38× the country average).

Demographically, the Car and Driver audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Car and Driver fan in United States is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Man On Fire.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine · Subtype: Video game

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
9.6M
in United States
Gender
20.2%♀
79.8% male
Age
41.8
average years
Country rank
#3668
among all objects in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Car and Driver

20.2% are female, 79.8% are male, average age 41.8.

Fig. 02

Gender split

20.2%
Female
79.8%
Male
Demographic split for Car and Driver audience in United States
MetricValue
Female20.2%
Male79.8%
Average age41.8
Estimated audience size9.6M
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Car and Driver audience in United States
Age bracketShare%
16-2420%
25-3416%
35-4417%
45-5420%
55+28%
Fig. 04

Worldwide distribution

74.2%

of the worldwide Car and Driver audience comes from United States.

Worldwide audience distribution share by country for Car and Driver
CountryShare
United States74.2%
Spain7.7%
Canada6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Car and Driver fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~30K1.60×
02New Hampshire~60K1.47×
03Connecticut~200K1.45×
04Colorado~200K1.37×
05New York~800K1.35×
06Washington~300K1.29×
07Washington, District of Columbia~30K1.28×
08Illinois~500K1.27×
09Massachusetts~300K1.26×
10New Jersey~300K1.25×
11California~1.5M1.22×
12Virginia~300K1.22×
13Michigan~300K1.21×
14Maryland~200K1.17×
15Delaware~30K1.15×
16Rhode Island~30K1.13×
17Ohio~400K1.09×
18North Dakota~20K1.08×
19Minnesota~200K1.05×
20Maine~40K1.05×
21Oregon~100K1.04×
22Pennsylvania~400K1.03×
23Florida~600K1.02×
24Georgia~300K1.01×
25Wisconsin~200K1.01×
26Nebraska~60K0.99×
27North Carolina~300K0.98×
28Hawaii~40K0.97×
29South Carolina~100K0.92×
30Missouri~200K0.91×
31Idaho~50K0.90×
32Texas~600K0.88×
33Arizona~200K0.88×
34Kansas~70K0.88×
35Kentucky~100K0.86×
36Utah~80K0.86×
37Iowa~80K0.86×
38Wyoming~10K0.84×
39Oklahoma~90K0.83×
40New Mexico~50K0.83×
41Nevada~70K0.81×
42Tennessee~200K0.79×
43Indiana~200K0.79×
44Alabama~100K0.76×
45West Virginia~40K0.74×
46Arkansas~60K0.73×
47Montana~20K0.73×
48South Dakota~20K0.73×
49Louisiana~90K0.65×
50Mississippi~60K0.65×
Fig. 06

Affinity by region

Affinity by region — Car and Driver, United States
0.65×1.00×1.60×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Car and Driver audience vs. the country average
#·InterestCategoryAffinity×
01Man On FireMovies & TV14.38×
02National Auto Sport AssociationSports8.41×
03MustangPets & Animals5.13×
04Firestone Complete Auto CareCars & Mobility5.01×
05O'Reilly Auto PartsCars & Mobility4.71×
06Advance Auto PartsCars & Mobility4.41×
07Antique carCars & Mobility4.29×
08Full-size carCars & Mobility4.00×
09AutoZoneCars & Mobility3.94×
10Hot rodCars & Mobility3.62×
11CarGurusCars & Mobility3.56×
12Discount TireShopping3.51×
13CarMaxCars & Mobility3.29×
14Muscle carCars & Mobility3.12×
15EngineCars & Mobility2.85×
16General MotorsCars & Mobility2.82×
17WheelCars & Mobility2.34×
18Eastern Time ZonePolitics & Society2.09×
19Motor vehicleCars & Mobility2.04×
20SUVsCars & Mobility2.00×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Car and Driver audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Car and Driver audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.63×
Need for SecurityCONSERVATISM1.55×
Family OrientationCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Car and Driver audience vs. the country average · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.91×
SpiritualityBALANCE0.92×
ExtroversionTHRILL0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Car and Driver over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/car-and-driver-18055” · Methodology