Rascasse Audience Intelligence

DirecTV Audience Demographics in United States

DirecTV has an estimated audience of 28.5M people in United States.

#5among Entertainment in United States
#15among TV channels in United States#58in Movies & TV

The average DirecTV fan in United States is 40.7 years old, balanced, and lives primarily in California.

By number of fans, DirecTV ranks #7 among the 1386 objects in Entertainment in United States — 9.4× the group median.

Women make up 52.8% of the fan base, 2.4 percentage points fewer than the group average.

Compared with the other 1385 objects in Entertainment, DirecTV fans stand out for their interest in PLEX, Linda Cardellini and Naruto Uzumaki.

Most fans live in California, Texas, Florida.

Top affinities include PLEX, Linda Cardellini, Naruto Uzumaki, with strongest over-indexing on PLEX (2.32× the country average).

Demographically, the DirecTV audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Extroversion.

The typical DirecTV fan in United States is balanced, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for PLEX.

Category: Movies & TV · Type: TV Channel · Subtype: Entertainment

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
28.5M
in United States
Gender
52.8%♀
47.2% male
Age
40.7
average years
Country rank
#1002
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of DirecTV

52.8% are female, 47.2% are male, average age 40.7.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for DirecTV audience in United States
MetricValue
Female52.8%
Male47.2%
Average age40.7
Estimated audience size28.5M
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the DirecTV audience in United States
Age bracketShare%
16-2417%
25-3420%
35-4421%
45-5421%
55+21%
Fig. 04

Worldwide distribution

80.1%

of the worldwide DirecTV audience comes from United States.

Worldwide audience distribution share by country for DirecTV
CountryShare
United States80.1%
Argentina3.8%
Germany2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

DirecTV fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~500K2.00×
02Louisiana~700K1.80×
03Alabama~700K1.73×
04Oklahoma~500K1.58×
05Georgia~1.5M1.45×
06Missouri~700K1.43×
07West Virginia~200K1.41×
08Arizona~800K1.29×
09New Mexico~200K1.26×
10Texas~2.5M1.24×
11Arkansas~300K1.24×
12Nevada~300K1.23×
13Tennessee~700K1.22×
14South Carolina~600K1.21×
15Kentucky~400K1.16×
16Idaho~200K1.14×
17Colorado~500K1.11×
18North Carolina~1M1.08×
19Iowa~300K1.06×
20Ohio~1M1.05×
21Michigan~900K1.05×
22Wisconsin~500K1.05×
23Kansas~300K1.02×
24California~3.5M1.01×
25Indiana~600K1.01×
26Illinois~1M0.99×
27Minnesota~500K0.99×
28Nebraska~200K0.99×
29Florida~1.5M0.91×
30Montana~80K0.91×
31North Dakota~60K0.88×
32Virginia~600K0.87×
33Maine~100K0.86×
34South Dakota~60K0.85×
35Alaska~50K0.84×
36New Hampshire~90K0.81×
37Vermont~40K0.79×
38Wyoming~40K0.75×
39Connecticut~200K0.74×
40Maryland~400K0.71×
41Washington, District of Columbia~40K0.71×
42Pennsylvania~800K0.70×
43Utah~200K0.70×
44Washington~500K0.69×
45Oregon~200K0.66×
46Delaware~50K0.62×
47New York~1M0.55×
48New Jersey~400K0.53×
49Massachusetts~300K0.43×
50Hawaii~50K0.40×
Fig. 06

Affinity by region

Affinity by region — DirecTV, United States
0.40×1.00×2.00×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the DirecTV audience vs. the country average
#·InterestCategoryAffinity×
01PLEXTechnology & Electronics2.32×
02Linda CardelliniMovies & TV2.18×
03Naruto UzumakiLiterature1.71×
04Dish NetworkTechnology & Electronics1.69×
05Shōnen mangaLiterature1.67×
06Cillian MurphyMovies & TV1.66×
07Generic top-level domainTechnology & Electronics1.62×
08MangakaLiterature1.61×
09Sling TVTechnology & Electronics1.60×
10IPTVTechnology & Electronics1.59×
11CBS Sports NetworkSports1.57×
12Fox Sports 1Sports1.57×
13ESPN2Sports1.57×
14Jon BernthalMovies & TV1.56×
15MichoacánTravel & Leisure1.55×
16Jensen AcklesMovies & TV1.53×
17GokuLiterature1.52×
18Superhero fictionLiterature1.51×
19Dave FrancoMovies & TV1.51×
20Miniature wargamingGames1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the DirecTV audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the DirecTV audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.09×
ExtroversionTHRILL1.08×
Social Media UsageJOY1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the DirecTV audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
Quality AwarenessPREMIUM0.81×
Urban LifestyleOPEN0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Entertainment audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in DirecTV over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/directv-74698” · Methodology