Rascasse Audience Intelligence

Elon Musk Audience in United States

Elon Musk has an estimated audience of 7.2M people in United States.

#9among Entrepreneur in United States#385among people in United States#476in Business & Career

The average Elon Musk fan in United States is 46.9 years old, more male, and lives primarily in California.

By number of fans, Elon Musk ranks #9 among the 394 objects in Entrepreneur in United States — 6.8× the group median.

Its fans are 5.6 years older than the group average of 41.3.

Women make up 42.5% of the fan base, 5.3 percentage points fewer than the group average.

Compared with the other 393 objects in Entrepreneur, Elon Musk fans stand out for their interest in CNNMoney, Code.org and LastPass.

Most fans live in California, Texas, Florida.

Top affinities include CNNMoney, Code.org, LastPass, with strongest over-indexing on CNNMoney (22.84× the country average).

Demographically, the Elon Musk audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

The typical Elon Musk fan in United States is more male, around 46.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for CNNMoney.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.2M
in United States
Gender
42.5%♀
57.5% male
Age
46.9
average years
Country rank
#4945
among all objects in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Elon Musk fans

42.5% are female, 57.5% are male, average age 46.9.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Elon Musk audience in United States
MetricValue
Female42.5%
Male57.5%
Average age46.9
Estimated audience size7.2M
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Elon Musk audience in United States
Age bracketShare%
16-248%
25-3412%
35-4418%
45-5424%
55+38%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Elon Musk audience comes from United States.

Worldwide audience distribution share by country for Elon Musk
CountryShare
United States19.6%
India7.6%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Elon Musk fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.31×
02Washington~200K1.20×
03California~1M1.19×
04Maryland~200K1.19×
05New Jersey~200K1.17×
06New York~500K1.16×
07Massachusetts~200K1.15×
08Virginia~200K1.14×
09Florida~500K1.11×
10Pennsylvania~300K1.11×
11Oregon~100K1.10×
12Connecticut~90K1.10×
13Iowa~70K1.08×
14Texas~500K1.06×
15Georgia~300K1.05×
16New Hampshire~30K1.05×
17North Carolina~200K1.04×
18Minnesota~100K1.04×
19Nevada~70K1.04×
20Illinois~300K1.03×
21Michigan~200K1.03×
22Tennessee~200K1.02×
23Indiana~100K1.01×
24Maine~30K1.01×
25Kentucky~100K1.00×
26Hawaii~30K1.00×
27Rhode Island~20K1.00×
28Ohio~300K0.99×
29Missouri~100K0.99×
30Wisconsin~100K0.99×
31Mississippi~60K0.99×
32Oklahoma~80K0.98×
33Arkansas~60K0.97×
34South Carolina~100K0.96×
35Utah~70K0.96×
36Idaho~40K0.96×
37West Virginia~40K0.96×
38Colorado~100K0.95×
39Louisiana~90K0.93×
40Kansas~60K0.93×
41New Mexico~40K0.93×
42Vermont~10K0.93×
43Delaware~20K0.92×
44Montana~20K0.91×
45Nebraska~40K0.89×
46North Dakota~10K0.87×
47South Dakota~20K0.83×
48Arizona~100K0.77×
49Alaska~10K0.76×
50Alabama~80K0.74×
Fig. 06

Affinity by region

Affinity by region — Elon Musk, United States
0.74×1.00×1.31×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Elon Musk audience vs. the country average
#·InterestCategoryAffinity×
01CNNMoneyBusiness & Career22.84×
02Code.orgBusiness & Career19.62×
03LastPassTechnology & Electronics18.96×
04Creative CommonsTechnology & Electronics12.77×
05Peter ThielBusiness & Career11.55×
06SlickdealsShopping8.64×
07Master of Business AdministrationBusiness & Career8.59×
08SpaceXCars & Mobility8.52×
09GPS devicesTechnology & Electronics8.10×
10Telecommunications equipmentTechnology & Electronics7.50×
11C++Technology & Electronics7.43×
12Andrew TateInternet & Social Media7.15×
13Kai CenatInternet & Social Media7.15×
14GitHubInternet & Social Media6.90×
15StarlinkTechnology & Electronics6.71×
16Karoline LeavittPolitics & Society6.70×
17Tesla MotorsCars & Mobility6.56×
18Dropbox (service)Technology & Electronics6.36×
19GrokTechnology & Electronics5.47×
20Google MapsInternet & Social Media5.11×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Elon Musk audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Elon Musk audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.13×
Career OrientationPOWER1.68×
Luxury OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Elon Musk audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
CreativityOPEN0.88×
TraditionCONSERVATISM0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Entrepreneur audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Elon Musk over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/elon-musk-1455” · Methodology