Rascasse Audience Intelligence

La La Land (film) Viewer Demographics in United States

La La Land (film) has an estimated audience of 8.9M people in United States.

#87among movies & series in United States#324in Movies & TV

The average La La Land (film) fan in United States is 40.5 years old, more female, and lives primarily in Texas.

Most fans live in Texas, California, Arizona.

Top affinities include The Vow (2012 film), Love & Other Drugs, The Longest Ride (film), with strongest over-indexing on The Vow (2012 film) (49.03× the country average).

Demographically, the La La Land (film) audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Spirituality.

The typical La La Land (film) fan in United States is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for The Vow (2012 film).

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
8.9M
in United States
Gender
66.4%♀
33.6% male
Age
40.5
average years
Country rank
#4039
among all objects in United States
Fig. 01

Search interest · 12-month trend

+94%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of La La Land (film) viewers

66.4% are female, 33.6% are male, average age 40.5.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for La La Land (film) audience in United States
MetricValue
Female66.4%
Male33.6%
Average age40.5
Estimated audience size8.9M
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the La La Land (film) audience in United States
Age bracketShare%
16-2421%
25-3418%
35-4419%
45-5420%
55+23%
Fig. 04

Worldwide distribution

36.0%

of the worldwide La La Land (film) audience comes from United States.

Worldwide audience distribution share by country for La La Land (film)
CountryShare
United States36.0%
Brazil7.0%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

La La Land (film) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3.5M5.39×
02Tennessee~600K3.02×
03Arizona~600K2.98×
04California~3M2.66×
05Utah~100K1.42×
06Oklahoma~100K1.15×
07Idaho~50K1.00×
08Washington~200K0.94×
09Oregon~100K0.91×
10Kansas~70K0.90×
11Nevada~80K0.89×
12Illinois~300K0.87×
13Colorado~100K0.86×
14Florida~500K0.85×
15New York~500K0.84×
16Hawaii~30K0.84×
17Indiana~100K0.83×
18Arkansas~70K0.83×
19Iowa~70K0.82×
20Nebraska~40K0.82×
21Virginia~200K0.81×
22Minnesota~100K0.81×
23New Mexico~50K0.80×
24New Jersey~200K0.79×
25Massachusetts~100K0.79×
26Georgia~200K0.78×
27Missouri~100K0.78×
28Wisconsin~100K0.77×
29Kentucky~90K0.77×
30Montana~20K0.77×
31North Dakota~20K0.77×
32Alaska~10K0.77×
33Connecticut~70K0.76×
34Rhode Island~20K0.75×
35South Dakota~20K0.74×
36Pennsylvania~300K0.73×
37North Carolina~200K0.73×
38Michigan~200K0.73×
39Washington, District of Columbia~10K0.73×
40Ohio~200K0.71×
41Vermont~10K0.70×
42Maryland~100K0.69×
43Alabama~90K0.69×
44Louisiana~90K0.69×
45New Hampshire~20K0.67×
46South Carolina~90K0.64×
47Mississippi~50K0.64×
48Maine~20K0.64×
49Delaware~20K0.64×
50West Virginia~30K0.59×
Fig. 06

Affinity by region

Affinity by region — La La Land (film), United States
0.59×1.00×5.39×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the La La Land (film) audience vs. the country average
#·InterestCategoryAffinity×
01The Vow (2012 film)Movies & TV49.03×
02Love & Other DrugsMovies & TV48.86×
03The Longest Ride (film)Movies & TV48.74×
04The Other Woman (2014 film)Movies & TV48.20×
05Silver Linings PlaybookMovies & TV47.41×
06500 Days of SummerMovies & TV46.80×
07One Day (2011 film)Movies & TV45.60×
08Jerry MaguireMovies & TV45.57×
09Good Will HuntingMovies & TV44.00×
10About Time (2013 film)Movies & TV42.21×
11Before Midnight (film)Movies & TV40.46×
12She's the ManMovies & TV39.55×
13The Lovely Bones (film)Movies & TV37.68×
14Annette BeningMovies & TV36.61×
15Ocean's 11Movies & TV34.85×
16Catch Me If You CanMovies & TV33.79×
17How to Lose a Guy in 10 DaysMovies & TV33.07×
1813 Going on 30Movies & TV31.35×
19Love ActuallyMovies & TV28.69×
20Sandra BullockMovies & TV17.59×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the La La Land (film) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the La La Land (film) audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.38×
SpiritualityBALANCE1.92×
CreativityOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the La La Land (film) audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.97×
Career OrientationPOWER0.98×
Luxury OrientationPREMIUM1.01×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in La La Land (film) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/la-la-land-film-22207” · Methodology