Rascasse Audience Intelligence

Metro (department store) Target Market in United States

Metro (department store) has an estimated audience of 3.6M people in United States.

#18among Department store in United States#998among brands in United States#191in Shopping

The average Metro (department store) fan in United States is 47.2 years old, more female, and lives primarily in California.

By number of fans, Metro (department store) ranks #18 among the 1640 objects in Department store in United States — 2.5× the group median.

Its fans are 5.0 years older than the group average of 42.2.

Most fans live in California, Texas, Florida.

Category: Shopping · Type: Brand · Subtype: Department store

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.6M
in United States
Gender
57.2%♀
42.8% male
Age
47.2
average years
Country rank
#9026
among all objects in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Metro (department store)

57.2% are female, 42.8% are male, average age 47.2.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Metro (department store) audience in United States
MetricValue
Female57.2%
Male42.8%
Average age47.2
Estimated audience size3.6M
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Metro (department store) audience in United States
Age bracketShare%
16-241%
25-3415%
35-4423%
45-5430%
55+31%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Metro (department store) audience comes from United States.

Worldwide audience distribution share by country for Metro (department store)
CountryShare
Canada12.0%
Germany7.2%
France6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Metro (department store) customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K8.23×
02Maryland~200K2.32×
03Virginia~200K1.99×
04Texas~300K1.40×
05Florida~300K1.38×
06California~600K1.34×
07Wyoming~7K1.21×
08Rhode Island~10K1.20×
09Alabama~60K1.19×
10Nebraska~20K1.13×
11Pennsylvania~200K1.11×
12Georgia~100K1.08×
13New Mexico~20K1.06×
14Massachusetts~80K1.01×
15Delaware~10K1.01×
16Illinois~100K0.99×
17Michigan~100K0.99×
18Indiana~70K0.96×
19Oregon~40K0.95×
20Nevada~30K0.93×
21Ohio~100K0.89×
22South Carolina~50K0.89×
23New York~200K0.88×
24Louisiana~40K0.88×
25Oklahoma~40K0.88×
26Missouri~60K0.84×
27Arkansas~30K0.83×
28Connecticut~30K0.82×
29Tennessee~60K0.81×
30New Jersey~80K0.79×
31North Carolina~90K0.76×
32Kansas~20K0.74×
33Washington~60K0.73×
34Arizona~60K0.71×
35Kentucky~30K0.70×
36Colorado~40K0.69×
37Idaho~10K0.68×
38West Virginia~10K0.63×
39Mississippi~20K0.61×
40Wisconsin~40K0.60×
41Minnesota~40K0.59×
42Utah~20K0.55×
43Iowa~20K0.54×
44Maine~7K0.46×
45New Hampshire~6K0.45×
46Vermont~2K0.35×
47North Dakota~3K0.33×
48South Dakota~3K0.32×
49Montana~4K0.31×
50Hawaii~4K0.27×
Fig. 06

Affinity by region

Affinity by region — Metro (department store), United States
0.27×1.00×8.23×
Appendix

Explore more audiences

More Department store audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Metro (department store) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/metro-department-store-125108” · Methodology