Rascasse Audience Intelligence

Spider-Man: Brand New Day Audience in United States

Spider-Man: Brand New Day has an estimated audience of 26.7M people in United States.

#1among Book / Manga / Comic in United States
#22in Literature

The average Spider-Man: Brand New Day fan in United States is 34.6 years old, more male, and lives primarily in California.

Interest is seasonal: June, July and August account for 68% of the year's searches, October is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Mads Mikkelsen, Daisy Ridley, Josh Brolin, with strongest over-indexing on Mads Mikkelsen (97.25× the country average).

Demographically, the Spider-Man: Brand New Day audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Family Orientation.

The typical Spider-Man: Brand New Day fan in United States is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Mads Mikkelsen.

Category: Literature · Type: Book / Manga / Comic

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
26.7M
in United States
Gender
42.5%♀
57.5% male
Age
34.6
average years
Country rank
#1102
among all objects in United States
Fig. 01

Search interest · 12-month trend

+1491%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Spider-Man: Brand New Day fans

42.5% are female, 57.5% are male, average age 34.6.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Spider-Man: Brand New Day audience in United States
MetricValue
Female42.5%
Male57.5%
Average age34.6
Estimated audience size26.7M
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Spider-Man: Brand New Day audience in United States
Age bracketShare%
16-2441%
25-3416%
35-4413%
45-5414%
55+16%
Fig. 04

Worldwide distribution

43.6%

of the worldwide Spider-Man: Brand New Day audience comes from United States.

Worldwide audience distribution share by country for Spider-Man: Brand New Day
CountryShare
United States43.6%
India25.3%
United Kingdom9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Spider-Man: Brand New Day fans by region: top regions in United States
#RegionReachAffinity×
01Utah~400K1.38×
02Oklahoma~400K1.27×
03Texas~2.5M1.24×
04Arizona~700K1.20×
05California~4M1.19×
06New Mexico~200K1.15×
07Idaho~200K1.15×
08Nevada~300K1.14×
09Arkansas~300K1.11×
10Georgia~1M1.10×
11Indiana~600K1.10×
12South Carolina~500K1.05×
13North Carolina~900K1.04×
14Florida~2M1.03×
15Maryland~500K1.03×
16Kentucky~400K1.03×
17Kansas~200K1.03×
18Nebraska~200K1.03×
19Alaska~60K1.03×
20Ohio~1M1.02×
21Missouri~500K1.02×
22Alabama~400K1.02×
23Illinois~1M1.01×
24New Jersey~700K1.01×
25Delaware~80K1.01×
26Michigan~800K0.99×
27Virginia~700K0.99×
28Tennessee~600K0.99×
29Connecticut~300K0.98×
30South Dakota~70K0.98×
31Louisiana~400K0.97×
32Mississippi~200K0.97×
33New York~1.5M0.96×
34North Dakota~60K0.96×
35Pennsylvania~1M0.95×
36Washington~600K0.94×
37Hawaii~100K0.94×
38Rhode Island~80K0.94×
39Colorado~400K0.93×
40Wyoming~40K0.93×
41Oregon~300K0.92×
42Iowa~200K0.91×
43West Virginia~100K0.91×
44Minnesota~400K0.89×
45Wisconsin~400K0.88×
46Massachusetts~500K0.84×
47Montana~70K0.82×
48New Hampshire~80K0.80×
49Vermont~40K0.78×
50Maine~80K0.77×
Fig. 06

Affinity by region

Affinity by region — Spider-Man: Brand New Day, United States
0.77×1.00×1.38×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Spider-Man: Brand New Day audience vs. the country average
#·InterestCategoryAffinity×
01Mads MikkelsenMovies & TV97.25×
02Daisy RidleyMovies & TV39.63×
03Josh BrolinMovies & TV20.00×
04James McAvoyMovies & TV20.00×
05Jesse EisenbergMovies & TV20.00×
06Molly RingwaldMovies & TV19.28×
07Michael FassbenderMovies & TV15.84×
08Cobie SmuldersMovies & TV13.04×
09Kelly OsbourneMusic & Radio13.01×
10Chris Evans (actor)Movies & TV12.45×
11Jennifer Love HewittMovies & TV11.49×
12Avan JogiaMovies & TV10.56×
13Winona RyderMovies & TV8.69×
14FedExBusiness & Career4.38×
15Vehicle insuranceCars & Mobility3.97×
16Mortgage loansBusiness & Career3.71×
17Discount storesShopping3.33×
18McDonald'sFood & Beverages3.08×
19TV talkshowsMovies & TV3.06×
20SubwayFood & Beverages2.91×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Spider-Man: Brand New Day audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Spider-Man: Brand New Day audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.09×
Family OrientationCONSERVATISM1.99×
Convenience OrientationPREMIUM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Spider-Man: Brand New Day audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Design AffinityPREMIUM0.67×
DIY MentalityTHRILL0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Spider-Man: Brand New Day over the last 12 months. Modelled, not counted; people interested in several book / manga / comics count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/spider-man-brand-new-day-95507” · Methodology