Rascasse Audience Intelligence

BUNTE.de Audience Demographics in Germany

BUNTE.de has an estimated audience of 4,794,700 people in Germany.

#1among Humor website in Germany
#44among Website / Newspaper / Magazine in Germany
#24in Internet & Social Media

The average BUNTE.de fan in Germany is 44.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, BUNTE.de ranks #1 among the 23 objects in Humor website in Germany — 98.6× the group median.

Its fans are 9.8 years older than the group average of 34.3.

Women make up 81.8% of the fan base, 31.5 percentage points more than the group average.

Compared with the other 22 objects in Humor website, BUNTE.de fans stand out for their interest in Let's Dance (German TV series), Alles was zählt and Ernsting's family.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Let's Dance (German TV series), Alles was zählt, Ernsting's family, with strongest over-indexing on Let's Dance (German TV series) (3.41× the country average).

Demographically, the BUNTE.de audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Family Orientation, Creativity.

The typical BUNTE.de fan in Germany is more female, around 44.1 years old, with strong Family Orientation tendencies and a notable affinity for Let's Dance (German TV series).

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.8M
in Germany
Gender
81.8%♀
18.2% male
Age
44.1
average years
Country rank
#1100
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of BUNTE.de

81.8% are female, 18.2% are male, average age 44.1.

Fig. 02

Gender split

81.8%
Female
18.2%
Male
Demographic split for BUNTE.de audience in Germany
MetricValue
Female81.8%
Male18.2%
Average age44.1
Estimated audience size4,794,700
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the BUNTE.de audience in Germany
Age bracketShare%
16-248%
25-3417%
35-4423%
45-5428%
55+24%
Fig. 04

Worldwide distribution

84.4%

of the worldwide BUNTE.de audience comes from Germany.

Worldwide audience distribution share by country for BUNTE.de
CountryShare
Germany84.4%
Austria7.8%
Switzerland3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

BUNTE.de fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M1.39×
02Niedersachsen~600K1.35×
03Baden-Württemberg~800K1.26×
04Hessen~500K1.23×
05Nordrhein-Westfalen~1M1.18×
06Rheinland-Pfalz~300K1.14×
07Saarland~70K1.13×
08Mecklenburg-Vorpommern~90K1.03×
09Schleswig-Holstein~200K0.99×
10Thüringen~100K0.94×
11Hamburg~100K0.91×
12Sachsen-Anhalt~100K0.88×
13Sachsen~200K0.73×
14Brandenburg~100K0.72×
15Bremen~30K0.69×
16Berlin~100K0.61×
Fig. 06

Affinity by region

Affinity by region — BUNTE.de, Germany
0.61×1.00×1.39×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the BUNTE.de audience vs. the country average
#·InterestCategoryAffinity×
01Let's Dance (German TV series)Movies & TV3.41×
02Alles was zähltMovies & TV3.36×
03Ernsting's familyShopping2.95×
04Storm of LoveMovies & TV2.93×
05Gute Zeiten, schlechte ZeitenMovies & TV2.86×
06In aller FreundschaftMovies & TV2.83×
07BonprixShopping2.55×
08ThermomixHome & Garden2.51×
09GMX MailInternet & Social Media2.43×
10Florian SilbereisenMusic & Radio2.34×
11Roland KaiserMusic & Radio2.32×
12QVCMovies & TV2.27×
13FOCUS OnlineNews2.13×
14TchiboShopping2.07×
15RTL TelevisionMovies & TV2.05×
16Schlager musicMusic & Radio1.92×
17Helene FischerMusic & Radio1.84×
18BarbieMovies & TV1.67×
19DeichmannShopping1.63×
20Obi (store)Shopping1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the BUNTE.de audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the BUNTE.de audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.12×
CreativityOPEN1.07×
DIY MentalityTHRILL1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the BUNTE.de audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.43×
Urban LifestyleOPEN0.51×
Risk AppetiteTHRILL0.57×
0×1.00× baseline2×
Appendix

Explore more audiences

More Humor website audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in BUNTE.de over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/buntede-15587” · Methodology