Rascasse Audience Intelligence

Jake Paul Audience in United States

Jake Paul has an estimated audience of 7.4M people in United States.

#3among Social media influencer in United States#332among people in United States#71in Internet & Social Media

The average Jake Paul fan in United States is 27.9 years old, more male, and lives primarily in California.

By number of fans, Jake Paul ranks #3 among the 770 objects in Social media influencer in United States — 14.4× the group median.

Its fans are 4.2 years younger than the group average of 32.1.

Women make up 41.4% of the fan base, 14.0 percentage points fewer than the group average.

Compared with the other 769 objects in Social media influencer, Jake Paul fans stand out for their interest in U.S. Masters Swimming, Nissan Pulsar and Chloe Qisha.

Interest is seasonal: August, November and December account for 49% of the year's searches, May is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include U.S. Masters Swimming, Nissan Pulsar, Chloe Qisha, with strongest over-indexing on U.S. Masters Swimming (3348.91× the country average).

Demographically, the Jake Paul audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

The typical Jake Paul fan in United States is more male, around 27.9 years old, with strong Convenience Orientation tendencies and a notable affinity for U.S. Masters Swimming.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.4M
in United States
Gender
41.4%♀
58.6% male
Age
27.9
average years
Country rank
#4710
among all objects in United States
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Jake Paul fans

41.4% are female, 58.6% are male, average age 27.9.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for Jake Paul audience in United States
MetricValue
Female41.4%
Male58.6%
Average age27.9
Estimated audience size7.4M
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the Jake Paul audience in United States
Age bracketShare%
16-2454%
25-3424%
35-4411%
45-546%
55+4%
Fig. 04

Worldwide distribution

36.6%

of the worldwide Jake Paul audience comes from United States.

Worldwide audience distribution share by country for Jake Paul
CountryShare
United States36.6%
United Kingdom6.9%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Jake Paul fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~50K1.25×
02Ohio~300K1.23×
03Kentucky~100K1.17×
04Idaho~50K1.15×
05Arizona~200K1.11×
06Missouri~100K1.09×
07Pennsylvania~300K1.08×
08Colorado~100K1.08×
09Alabama~100K1.08×
10Tennessee~200K1.07×
11Nevada~80K1.06×
12Indiana~200K1.04×
13Oregon~100K1.04×
14Connecticut~80K1.04×
15New Jersey~200K1.03×
16Texas~500K1.02×
17Oklahoma~90K1.02×
18New Mexico~50K1.02×
19Illinois~300K1.01×
20Washington~200K1.01×
21New York~400K1.00×
22Michigan~200K1.00×
23Nebraska~40K1.00×
24Montana~20K1.00×
25Iowa~70K0.99×
26Kansas~60K0.99×
27Rhode Island~20K0.99×
28North Carolina~200K0.98×
29South Carolina~100K0.98×
30Arkansas~70K0.98×
31New Hampshire~30K0.98×
32North Dakota~20K0.98×
33Virginia~200K0.97×
34Massachusetts~200K0.97×
35Minnesota~100K0.97×
36Louisiana~100K0.97×
37Alaska~20K0.97×
38California~800K0.96×
39Florida~500K0.96×
40Georgia~200K0.96×
41Wisconsin~100K0.96×
42Maryland~100K0.95×
43Maine~30K0.95×
44Utah~70K0.92×
45Delaware~20K0.92×
46Mississippi~60K0.91×
47South Dakota~20K0.89×
48Hawaii~30K0.88×
49Vermont~10K0.85×
50Washington, District of Columbia~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Jake Paul, United States
0.80×1.00×1.25×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Jake Paul audience vs. the country average
#·InterestCategoryAffinity×
01U.S. Masters SwimmingSports3348.91×
02Nissan PulsarCars & Mobility1125.03×
03Chloe QishaMusic & Radio545.25×
04Sara PascoeMovies & TV211.32×
05GoodBellyHealth194.63×
06Jade EmpireGames172.98×
07Jacob SartoriusMusic & Radio153.56×
08Club LibertadSports88.99×
09Gummy Drop!Games88.01×
10JoJo SiwaMovies & TV51.84×
11MetamucilHealth38.49×
12MiraLAXHealth31.22×
13Logan PaulMovies & TV27.74×
14Rim (wheel)Cars & Mobility20.00×
15SunroofCars & Mobility20.00×
16Anti-lock braking systemCars & Mobility19.68×
17Bhad BhabieMusic & Radio18.47×
18Steering wheelCars & Mobility17.33×
19Trick-or-treatingKids & Family15.09×
20Fuel economy in automobilesCars & Mobility13.47×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Jake Paul audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Jake Paul audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.29×
ExtroversionTHRILL1.25×
Urban LifestyleOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Jake Paul audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.66×
Quality AwarenessPREMIUM0.77×
CreativityOPEN0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

More Social media influencer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Jake Paul over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/jake-paul-40059” · Methodology