Rascasse Audience Intelligence

Metal Hammer Audience Demographics in Germany

Metal Hammer has an estimated audience of 830K people in Germany.

#284among websites & media in Germany
#783in Music & Radio

The average Metal Hammer fan in Germany is 42.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Cliff Burton, Powerwolf, Helloween, with strongest over-indexing on Cliff Burton (32.98× the country average).

Demographically, the Metal Hammer audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Tradition, Extroversion.

The typical Metal Hammer fan in Germany is more male, around 42.0 years old, with strong Tradition tendencies and a notable affinity for Cliff Burton.

Category: Music & Radio · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
830K
in Germany
Gender
28.6%♀
71.4% male
Age
42.0
average years
Country rank
#8135
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Metal Hammer

28.6% are female, 71.4% are male, average age 42.0.

Fig. 02

Gender split

28.6%
Female
71.4%
Male
Demographic split for Metal Hammer audience in Germany
MetricValue
Female28.6%
Male71.4%
Average age42.0
Estimated audience size830K
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Metal Hammer audience in Germany
Age bracketShare%
16-2411%
25-3417%
35-4426%
45-5431%
55+15%
Fig. 04

Worldwide distribution

38.8%

of the worldwide Metal Hammer audience comes from Germany.

Worldwide audience distribution share by country for Metal Hammer
CountryShare
Germany38.8%
United Kingdom17.5%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Metal Hammer fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~20K1.17×
02Niedersachsen~90K1.16×
03Baden-Württemberg~100K1.15×
04Bayern~200K1.13×
05Rheinland-Pfalz~50K1.13×
06Hamburg~20K1.13×
07Schleswig-Holstein~30K1.10×
08Saarland~10K1.09×
09Sachsen~40K1.06×
10Nordrhein-Westfalen~200K1.02×
11Hessen~60K1.02×
12Mecklenburg-Vorpommern~20K0.99×
13Bremen~7K0.96×
14Sachsen-Anhalt~20K0.70×
15Berlin~20K0.66×
16Brandenburg~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Metal Hammer, Germany
0.61×1.00×1.17×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Metal Hammer audience vs. the country average
#·InterestCategoryAffinity×
01Cliff BurtonMusic & Radio32.98×
02PowerwolfMusic & Radio26.18×
03HelloweenMusic & Radio25.61×
04Wind RoseMusic & Radio25.34×
05Amon AmarthMusic & Radio24.77×
06ManowarMusic & Radio24.01×
07MagnumMusic & Radio22.97×
08Anthrax (American band)Music & Radio21.73×
09Judas PriestMusic & Radio20.72×
10Melodic death metalMusic & Radio19.56×
11Sabaton (band)Music & Radio16.88×
12Electric CallboyMusic & Radio16.55×
13DanzigMusic & Radio15.37×
14Wacken Open AirMusic & Radio15.21×
15Iron MaidenMusic & Radio13.68×
16KISSMusic & Radio13.53×
17The MentalistMovies & TV10.18×
18Scorpions (band)Music & Radio9.37×
19ThomannShopping8.69×
20Heavy metal musicMusic & Radio6.19×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Metal Hammer audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Metal Hammer audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.71×
ExtroversionTHRILL1.46×
PatriotismCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Metal Hammer audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Price SensitivityPREMIUM0.78×
Family OrientationCONSERVATISM0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Music & Radio audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Metal Hammer over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/metal-hammer-42890” · Methodology