Rascasse Audience Intelligence

Netflix Audience Demographics in Germany

Netflix has an estimated audience of 9.2M people in Germany.

#2among TV / music streaming in Germany
#3among TV channels in Germany#21in Movies & TV

The average Netflix fan in Germany is 36.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

By number of fans, Netflix ranks #2 among the 76 objects in TV / music streaming in Germany — 71.7× the group median.

Women make up 51.3% of the fan base, 5.6 percentage points more than the group average.

Compared with the other 75 objects in TV / music streaming, Netflix fans stand out for their interest in Minecraft, Millie Bobby Brown and Anime convention.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Minecraft, Millie Bobby Brown, Stranger Things, with strongest over-indexing on Minecraft (2.01× the country average).

Demographically, the Netflix audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Pet Ownership, Social Media Usage.

The typical Netflix fan in Germany is balanced, around 36.6 years old, with strong Pet Ownership tendencies and a notable affinity for Minecraft.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
9.2M
in Germany
Gender
51.3%♀
48.7% male
Age
36.6
average years
Country rank
#380
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Netflix

51.3% are female, 48.7% are male, average age 36.6.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Netflix audience in Germany
MetricValue
Female51.3%
Male48.7%
Average age36.6
Estimated audience size9.2M
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Netflix audience in Germany
Age bracketShare%
16-2428%
25-3420%
35-4420%
45-5418%
55+14%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Netflix audience comes from Germany.

Worldwide audience distribution share by country for Netflix
CountryShare
United States17.0%
Brazil6.5%
China5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Netflix fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~500K1.19×
02Bremen~90K1.14×
03Schleswig-Holstein~300K1.06×
04Nordrhein-Westfalen~2M1.05×
05Bayern~1.5M1.01×
06Baden-Württemberg~1.5M1.01×
07Niedersachsen~900K1.00×
08Brandenburg~300K1.00×
09Hessen~700K0.98×
10Rheinland-Pfalz~400K0.98×
11Hamburg~200K0.97×
12Mecklenburg-Vorpommern~200K0.94×
13Sachsen~400K0.93×
14Sachsen-Anhalt~200K0.92×
15Thüringen~200K0.92×
16Saarland~100K0.92×
Fig. 06

Affinity by region

Affinity by region — Netflix, Germany
0.92×1.00×1.19×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Netflix audience vs. the country average
#·InterestCategoryAffinity×
01MinecraftGames2.01×
02Millie Bobby BrownMovies & TV2.00×
03Stranger ThingsMovies & TV1.94×
04Anime conventionLiterature1.93×
05Sadie SinkMovies & TV1.93×
06Scooby-DooMovies & TV1.86×
07Sydney SweeneyMovies & TV1.83×
08SuccessionMovies & TV1.83×
09HBO MAXMovies & TV1.83×
10The White LotusMovies & TV1.82×
11GamingGames1.72×
12Gaming computerTechnology & Electronics1.71×
13BridgertonMovies & TV1.68×
14PC gameGames1.58×
15KPop Demon HuntersMovies & TV1.57×
16Anime and manga fandomLiterature1.55×
17Amazon Prime VideoMovies & TV1.55×
18Game of ThronesMovies & TV1.54×
19PeacemakerMovies & TV1.53×
20Stand-up comedyMovies & TV1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Netflix audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Netflix audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.06×
Social Media UsageJOY1.04×
ExtroversionTHRILL1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Netflix audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
Luxury OrientationPREMIUM0.81×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

See Netflix audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Netflix over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/netflix-13965” · Methodology