Rascasse Audience Intelligence

Tory Burch Target Market in Germany

Tory Burch has an estimated audience of 1.1M people in Germany.

#6among Footwear in Germany
#879among brands in Germany
#342in Fashion & Accessoires

The average Tory Burch fan in Germany is 36.5 years old, more female, and lives primarily in Bayern.

By number of fans, Tory Burch ranks #6 among the 90 objects in Footwear in Germany — 44.6× the group median.

Women make up 71.9% of the fan base, 10.7 percentage points more than the group average.

Compared with the other 89 objects in Footwear, Tory Burch fans stand out for their interest in Overstock, Olivia Palermo and Coach.

Most fans live in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top affinities include Overstock, Olivia Palermo, Coach, with strongest over-indexing on Overstock (78.56× the country average).

Demographically, the Tory Burch audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

The typical Tory Burch fan in Germany is more female, around 36.5 years old, with strong Quality Awareness tendencies and a notable affinity for Overstock.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.1M
in Germany
Gender
71.9%♀
28.1% male
Age
36.5
average years
Country rank
#6581
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Tory Burch

71.9% are female, 28.1% are male, average age 36.5.

Fig. 02

Gender split

71.9%
Female
28.1%
Male
Demographic split for Tory Burch audience in Germany
MetricValue
Female71.9%
Male28.1%
Average age36.5
Estimated audience size1.1M
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Tory Burch audience in Germany
Age bracketShare%
16-2427%
25-3421%
35-4420%
45-5419%
55+12%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Tory Burch audience comes from Germany.

Worldwide audience distribution share by country for Tory Burch
CountryShare
United States46.1%
Japan8.8%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tory Burch customers by region in Germany
#RegionReachAffinity×
01Hessen~100K1.76×
02Bayern~300K1.73×
03Hamburg~40K1.71×
04Baden-Württemberg~200K1.51×
05Berlin~70K1.39×
06Rheinland-Pfalz~50K1.04×
07Bremen~9K0.99×
08Schleswig-Holstein~30K0.92×
09Saarland~10K0.88×
10Nordrhein-Westfalen~200K0.87×
11Niedersachsen~80K0.82×
12Brandenburg~20K0.71×
13Mecklenburg-Vorpommern~10K0.54×
14Sachsen-Anhalt~10K0.53×
15Thüringen~10K0.53×
16Sachsen~30K0.51×
Fig. 06

Affinity by region

Affinity by region — Tory Burch, Germany
0.51×1.00×1.76×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tory Burch audience vs. the country average
#·InterestCategoryAffinity×
01OverstockFashion & Accessoires78.56×
02Olivia PalermoFashion & Accessoires47.69×
03CoachFashion & Accessoires34.10×
04Mulberry (company)Fashion & Accessoires33.78×
05Manolo BlahnikFashion & Accessoires31.25×
06Alexander McQueen (brand)Fashion & Accessoires21.37×
07Christmas cardHome & Garden20.69×
08Annabelle WallisMovies & TV20.00×
09Ted BakerFashion & Accessoires19.67×
10Vera WangFashion & Accessoires19.41×
11Jimmy ChooFashion & Accessoires18.87×
12Miu MiuFashion & Accessoires16.25×
13Maison MargielaFashion & Accessoires14.79×
14Mytheresa.comShopping13.22×
15ZendayaMovies & TV10.56×
16NightwearFashion & Accessoires10.00×
17Max MaraFashion & Accessoires9.65×
18CalzedoniaFashion & Accessoires8.39×
19COSShopping7.48×
20HermèsFashion & Accessoires5.29×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tory Burch audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tory Burch audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.40×
Luxury OrientationPREMIUM3.34×
Design AffinityPREMIUM2.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tory Burch audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.50×
Need for SecurityCONSERVATISM0.57×
Risk AppetiteTHRILL0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Footwear audiences in Germany

See Tory Burch audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Tory Burch over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/tory-burch-304” · Methodology