Rascasse Audience Intelligence

Dakota Johnson Audience in United States

Dakota Johnson has an estimated audience of 10.4M people in United States.

#77among Actor Actress or TV Star in United States
#208among people in United States#260in Movies & TV

The average Dakota Johnson fan in United States is 40.5 years old, more female, and lives primarily in California.

By number of fans, Dakota Johnson ranks #77 among the 6629 objects in Actor Actress or TV Star in United States.

Its fans are 0.9 years older than the group average of 39.6.

Women make up 68.4% of the fan base, 11.4 percentage points more than the group average.

Compared with the other 6628 objects in Actor Actress or TV Star, Dakota Johnson fans stand out for their interest in Florence Welch, Mixte and Matas (drug store).

Most fans live in California, Texas, New York.

Top affinities include Florence Welch, Mixte, Elle Fanning, with strongest over-indexing on Florence Welch (154.37× the country average).

Demographically, the Dakota Johnson audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Extroversion, Spirituality.

The typical Dakota Johnson fan in United States is more female, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Florence Welch.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
10.4M
in United States
Gender
68.4%♀
31.6% male
Age
40.5
average years
Country rank
#3467
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Dakota Johnson fans

68.4% are female, 31.6% are male, average age 40.5.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Dakota Johnson audience in United States
MetricValue
Female68.4%
Male31.6%
Average age40.5
Estimated audience size10.4M
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Dakota Johnson audience in United States
Age bracketShare%
16-2418%
25-3421%
35-4419%
45-5421%
55+21%
Fig. 04

Worldwide distribution

23.1%

of the worldwide Dakota Johnson audience comes from United States.

Worldwide audience distribution share by country for Dakota Johnson
CountryShare
United States23.1%
Germany7.7%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dakota Johnson fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~300K1.32×
02California~1.5M1.20×
03Washington~300K1.20×
04Oregon~200K1.19×
05Alaska~30K1.16×
06Utah~100K1.15×
07Colorado~200K1.14×
08Massachusetts~200K1.12×
09New York~700K1.10×
10Connecticut~100K1.07×
11Idaho~60K1.07×
12Maine~40K1.06×
13Texas~700K1.05×
14New Mexico~70K1.05×
15Hawaii~50K1.05×
16New Hampshire~40K1.05×
17New Jersey~300K1.03×
18Montana~30K1.03×
19Florida~700K1.02×
20Nevada~100K1.02×
21Illinois~400K1.01×
22Vermont~20K1.01×
23Michigan~300K1.00×
24Missouri~200K1.00×
25Maryland~200K1.00×
26Alabama~200K1.00×
27Oklahoma~100K1.00×
28Tennessee~200K0.99×
29Pennsylvania~400K0.98×
30Rhode Island~30K0.98×
31Kansas~90K0.97×
32Virginia~300K0.96×
33Minnesota~200K0.96×
34Washington, District of Columbia~20K0.96×
35Indiana~200K0.95×
36Wisconsin~200K0.95×
37Kentucky~100K0.95×
38North Carolina~300K0.94×
39Iowa~90K0.94×
40Ohio~300K0.93×
41Arkansas~90K0.93×
42Nebraska~60K0.93×
43Louisiana~100K0.89×
44Georgia~300K0.88×
45South Carolina~100K0.87×
46North Dakota~20K0.87×
47West Virginia~50K0.86×
48South Dakota~20K0.84×
49Delaware~30K0.83×
50Mississippi~70K0.76×
Fig. 06

Affinity by region

Affinity by region — Dakota Johnson, United States
0.76×1.00×1.32×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Dakota Johnson audience vs. the country average
#·InterestCategoryAffinity×
01Florence WelchMusic & Radio154.37×
02MixtePets & Animals151.15×
03Elle FanningMovies & TV71.80×
04Matas (drug store)Shopping70.85×
05Rangers FCSports62.80×
06Casey AffleckMovies & TV50.16×
07Jessie BuckleyMovies & TV46.07×
08Anjelica HustonMovies & TV38.52×
09My Sister's Keeper (film)Movies & TV35.96×
10Leslie MannMovies & TV35.61×
11Jason SegelMovies & TV27.94×
12Jamie DornanMovies & TV17.37×
13Human Hair ExtensionsBeauty & Wellness15.27×
14Christian DiorFashion & Accessoires12.25×
15natural hairBeauty & Wellness12.01×
16Afro-textured hairBeauty & Wellness8.34×
17Margot RobbieMovies & TV6.98×
18Dillard'sFashion & Accessoires6.61×
19Yahoo! NewsNews5.22×
20Macy'sShopping3.82×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Dakota Johnson audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Dakota Johnson audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.46×
SpiritualityBALANCE1.26×
IndulgenceJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Dakota Johnson audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.02×
IndividualismJOY1.03×
Design AffinityPREMIUM1.04×
0×1.00× baseline2×
Appendix

Explore more audiences

More Actor Actress or TV Star audiences in United States

See Dakota Johnson audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Dakota Johnson over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/dakota-johnson-15323” · Methodology