Rascasse Audience Intelligence

Twilight (series) Viewer Demographics in United States

Twilight (series) has an estimated audience of 7,269,032 people in United States.

#5among Science Fiction & Fantasy in United States
#114among Movie / TV Show / Series in United States#416in Movies & TV

The average Twilight (series) fan in United States is 38.7 years old, more female, and lives primarily in California.

By number of fans, Twilight (series) ranks #5 among the 98 objects in Science Fiction & Fantasy in United States — 9.8× the group median.

Its fans are 3.2 years older than the group average of 35.5.

Women make up 73.9% of the fan base, 33.7 percentage points more than the group average.

Compared with the other 97 objects in Science Fiction & Fantasy, Twilight (series) fans stand out for their interest in Legacies, Sarah J. Maas and Werewolf fiction.

Most fans live in California, Texas, Florida.

Top affinities include Legacies, Sarah J. Maas, Werewolf fiction, with strongest over-indexing on Legacies (18.5× the country average).

Demographically, the Twilight (series) audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Community Orientation, Spirituality.

The typical Twilight (series) fan in United States is more female, around 38.7 years old, with strong Community Orientation tendencies and a notable affinity for Legacies.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.3M
in United States
Gender
73.9%♀
26.1% male
Age
38.7
average years
Country rank
#4806
among all objects in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Twilight (series) viewers

73.9% are female, 26.1% are male, average age 38.7.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for Twilight (series) audience in United States
MetricValue
Female73.9%
Male26.1%
Average age38.7
Estimated audience size7,269,032
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Twilight (series) audience in United States
Age bracketShare%
16-2425%
25-3418%
35-4419%
45-5420%
55+18%
Fig. 04

Worldwide distribution

27.6%

of the worldwide Twilight (series) audience comes from United States.

Worldwide audience distribution share by country for Twilight (series)
CountryShare
United States27.6%
Japan6.6%
Mexico5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Twilight (series) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.52×
02Arizona~200K1.47×
03New Mexico~60K1.39×
04Oklahoma~100K1.34×
05Idaho~50K1.30×
06Alaska~20K1.29×
07Oregon~100K1.27×
08Washington~200K1.25×
09Arkansas~80K1.24×
10Texas~600K1.22×
11Alabama~100K1.20×
12Tennessee~200K1.14×
13Kentucky~100K1.14×
14Nevada~80K1.14×
15West Virginia~40K1.12×
16California~900K1.10×
17Kansas~70K1.09×
18Colorado~100K1.08×
19Missouri~100K1.06×
20Mississippi~70K1.06×
21Montana~20K1.05×
22Indiana~200K1.04×
23Wyoming~10K1.03×
24Louisiana~100K1.02×
25Georgia~200K1.01×
26North Carolina~200K0.98×
27Nebraska~40K0.97×
28Illinois~300K0.95×
29Ohio~200K0.94×
30South Dakota~20K0.94×
31Michigan~200K0.93×
32South Carolina~100K0.93×
33North Dakota~20K0.93×
34Wisconsin~100K0.90×
35Iowa~60K0.90×
36Florida~400K0.88×
37Pennsylvania~200K0.85×
38Virginia~200K0.83×
39Hawaii~30K0.83×
40Maryland~100K0.80×
41Minnesota~100K0.80×
42Maine~20K0.78×
43Connecticut~60K0.75×
44Delaware~20K0.75×
45New Hampshire~20K0.73×
46New York~300K0.72×
47Rhode Island~20K0.72×
48Vermont~10K0.72×
49New Jersey~100K0.71×
50Massachusetts~100K0.68×
Fig. 06

Affinity by region

Affinity by region — Twilight (series), United States
0.68×1.00×1.52×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Twilight (series) audience vs. the country average
#·InterestCategoryAffinity×
01LegaciesMovies & TV18.50×
02Sarah J. MaasLiterature16.77×
03Werewolf fictionLiterature16.23×
04The Vampire Diaries (novel series)Literature14.15×
05True BloodMovies & TV11.45×
06Get Out (film)Movies & TV10.79×
07Scary Movie (film series)Movies & TV5.80×
08Catherine O'HaraMovies & TV4.76×
09AccuWeatherHome & Garden4.13×
10Farmers' marketFood & Beverages3.78×
11ThanksgivingKids & Family3.53×
12Melania TrumpPolitics & Society2.75×
13FriendshipKids & Family2.62×
14NatureHome & Garden2.13×
15Little CaesarMusic & Radio2.02×
16United StatesTravel & Leisure1.78×
17Alcoholic beveragesFood & Beverages1.78×
18Personal financeBusiness & Career1.69×
19CleverMusic & Radio1.56×
20FoodFood & Beverages1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Twilight (series) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Twilight (series) audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.30×
SpiritualityBALANCE1.69×
TraditionCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Twilight (series) audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Early Adopter MentalityPOWER0.70×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Science Fiction & Fantasy audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Twilight (series) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/twilight-series-2959” · Methodology