Rascasse Audience Intelligence

The Flash Viewer Demographics in United States

The Flash has an estimated audience of 4.5M people in United States.

#103among TV series in United States
#243among movies & series in United States#774in Movies & TV

The average The Flash fan in United States is 37.7 years old, more male, and lives primarily in California.

Its fans are 1.3 years younger than the group average of 39.0.

Women make up 43.8% of the fan base, 13.5 percentage points fewer than the group average.

Compared with the other 3067 objects in TV series, The Flash fans stand out for their interest in Randy Couture, Gotham (TV series) and Grant Gustin.

Interest is seasonal: July, August and September account for 36% of the year's searches, May is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Randy Couture, Gotham (TV series), Grant Gustin, with strongest over-indexing on Randy Couture (40.51× the country average).

Demographically, the The Flash audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Spirituality, Creativity.

The typical The Flash fan in United States is more male, around 37.7 years old, with strong Spirituality tendencies and a notable affinity for Randy Couture.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.5M
in United States
Gender
43.8%♀
56.2% male
Age
37.7
average years
Country rank
#7218
among all objects in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Flash viewers

43.8% are female, 56.2% are male, average age 37.7.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for The Flash audience in United States
MetricValue
Female43.8%
Male56.2%
Average age37.7
Estimated audience size4.5M
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the The Flash audience in United States
Age bracketShare%
16-2430%
25-3418%
35-4416%
45-5416%
55+21%
Fig. 04

Worldwide distribution

13.6%

of the worldwide The Flash audience comes from United States.

Worldwide audience distribution share by country for The Flash
CountryShare
Democratic Republic of the Congo42.8%
United States13.6%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Flash fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~70K1.24×
02Utah~50K1.21×
03Kentucky~70K1.19×
04Arkansas~50K1.16×
05Missouri~90K1.14×
06Texas~300K1.11×
07Alaska~10K1.10×
08West Virginia~30K1.09×
09Indiana~100K1.08×
10Alabama~70K1.07×
11Wyoming~8K1.06×
12Kansas~40K1.05×
13Ohio~200K1.04×
14Louisiana~70K1.04×
15North Carolina~200K1.03×
16Tennessee~100K1.03×
17South Carolina~80K1.02×
18Mississippi~40K1.02×
19Georgia~200K1.01×
20Maine~20K1.01×
21South Dakota~10K1.01×
22North Dakota~10K1.01×
23Vermont~9K1.01×
24Oregon~60K1.00×
25Iowa~40K1.00×
26Nebraska~30K1.00×
27Illinois~200K0.99×
28Michigan~100K0.99×
29New Hampshire~20K0.99×
30Montana~10K0.99×
31New Mexico~30K0.98×
32Idaho~20K0.98×
33Pennsylvania~200K0.97×
34Arizona~100K0.97×
35Virginia~100K0.96×
36Washington~100K0.96×
37Connecticut~50K0.96×
38Maryland~80K0.95×
39Rhode Island~10K0.94×
40Delaware~10K0.94×
41New Jersey~100K0.93×
42Hawaii~20K0.93×
43California~500K0.92×
44Colorado~70K0.92×
45Nevada~40K0.92×
46Massachusetts~90K0.90×
47Wisconsin~70K0.90×
48Minnesota~70K0.90×
49New York~200K0.88×
50Florida~300K0.87×
Fig. 06

Affinity by region

Affinity by region — The Flash, United States
0.87×1.00×1.24×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Flash audience vs. the country average
#·InterestCategoryAffinity×
01Randy CoutureSports40.51×
02Gotham (TV series)Movies & TV31.79×
03Grant GustinMovies & TV26.43×
04Pierce BrosnanMovies & TV25.53×
05Daniel CraigMovies & TV24.91×
06The Dark Knight RisesMovies & TV20.60×
07SmallvilleMovies & TV18.86×
08Tom WellingMovies & TV18.59×
09Ashton KutcherMovies & TV18.52×
10Man of Steel (film)Movies & TV17.68×
11Batman BeginsMovies & TV15.29×
12ArrowMovies & TV14.72×
13How I Met Your MotherMovies & TV11.87×
14SeinfeldMovies & TV10.92×
15Sex and the CityMovies & TV7.10×
16The Office (U.S. TV series)Movies & TV6.58×
17Superhero filmMovies & TV6.35×
18Fantasy filmMovies & TV5.39×
19Musical filmMovies & TV4.27×
20SupermanMovies & TV3.48×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Flash audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Flash audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.13×
CreativityOPEN1.11×
Community OrientationOPEN1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Flash audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Quality AwarenessPREMIUM0.82×
Urban LifestyleOPEN0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Flash over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/the-flash-22041” · Methodology