Rascasse Audience Intelligence

Diddy Audience in United States

Diddy has an estimated audience of 15.1M people in United States.

#3among Hip hop in United States#66among people in United States#142in Music & Radio

The average Diddy fan in United States is 37.8 years old, balanced, and lives primarily in California.

By number of fans, Diddy ranks #3 among the 1354 objects in Hip hop in United States — 4.5× the group median.

Its fans are 5.6 years older than the group average of 32.2.

Women make up 52.3% of the fan base, 3.4 percentage points more than the group average.

Compared with the other 1353 objects in Hip hop, Diddy fans stand out for their interest in Ja Rule, Fat Joe and Faith Evans.

Interest is seasonal: March, September and October account for 42% of the year's searches, August is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Ja Rule, Fat Joe, Faith Evans, with strongest over-indexing on Ja Rule (79.56× the country average).

Demographically, the Diddy audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

The typical Diddy fan in United States is balanced, around 37.8 years old, with strong Career Orientation tendencies and a notable affinity for Ja Rule.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
15.1M
in United States
Gender
52.3%♀
47.7% male
Age
37.8
average years
Country rank
#2286
among all objects in United States
Fig. 01

Search interest · 12-month trend

-73%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Diddy fans

52.3% are female, 47.7% are male, average age 37.8.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Diddy audience in United States
MetricValue
Female52.3%
Male47.7%
Average age37.8
Estimated audience size15.1M
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Diddy audience in United States
Age bracketShare%
16-2419%
25-3424%
35-4425%
45-5422%
55+11%
Fig. 04

Worldwide distribution

56.9%

of the worldwide Diddy audience comes from United States.

Worldwide audience distribution share by country for Diddy
CountryShare
United States56.9%
United Kingdom6.9%
Canada5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Diddy fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~700K1.45×
02New Jersey~600K1.37×
03New York~1M1.33×
04Maryland~400K1.33×
05North Carolina~600K1.29×
06Delaware~60K1.24×
07South Carolina~300K1.21×
08Connecticut~200K1.21×
09Virginia~500K1.20×
10Alabama~300K1.19×
11Pennsylvania~700K1.18×
12Texas~1M1.16×
13Louisiana~200K1.15×
14Kentucky~200K1.15×
15Mississippi~200K1.14×
16Ohio~600K1.13×
17Washington, District of Columbia~40K1.13×
18Florida~1M1.12×
19Michigan~500K1.10×
20California~2M1.07×
21Indiana~300K1.06×
22Nevada~200K1.04×
23Rhode Island~50K1.04×
24Illinois~600K1.02×
25Massachusetts~300K1.01×
26Arkansas~100K1.01×
27Missouri~300K0.99×
28Oklahoma~200K0.99×
29Tennessee~300K0.96×
30Arizona~300K0.95×
31Washington~300K0.92×
32New Mexico~90K0.92×
33West Virginia~70K0.91×
34Kansas~100K0.89×
35Wisconsin~200K0.87×
36Minnesota~200K0.85×
37Nebraska~70K0.84×
38Hawaii~50K0.84×
39North Dakota~30K0.83×
40Colorado~200K0.82×
41Alaska~30K0.82×
42Iowa~100K0.81×
43South Dakota~30K0.81×
44Oregon~200K0.80×
45New Hampshire~50K0.79×
46Maine~50K0.77×
47Utah~100K0.76×
48Montana~30K0.70×
49Idaho~60K0.69×
50Vermont~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Diddy, United States
0.63×1.00×1.45×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Diddy audience vs. the country average
#·InterestCategoryAffinity×
01Ja RuleMusic & Radio79.56×
02Fat JoeMusic & Radio38.32×
03Faith EvansMusic & Radio36.40×
04Vanilla IceMusic & Radio29.73×
05Master PMusic & Radio26.27×
06Missy ElliottMusic & Radio25.20×
07AkonMusic & Radio24.99×
08Tyrese GibsonMusic & Radio23.85×
09Erin AndrewsSports20.65×
10LudacrisMusic & Radio19.56×
11NellyMusic & Radio19.44×
12Christina MilianMusic & Radio18.96×
13Toni BraxtonMusic & Radio18.41×
14T.I.Music & Radio18.15×
15Ray JMusic & Radio17.44×
16Jennifer HudsonMusic & Radio14.59×
17Chris MartinMusic & Radio14.33×
18Bernie MacMovies & TV14.29×
19Jaden SmithMovies & TV13.95×
20Janet JacksonMusic & Radio10.15×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Diddy audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Diddy audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.44×
Urban LifestyleOPEN1.43×
Convenience OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Diddy audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Pet OwnershipJOY0.77×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hip hop audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Diddy over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/diddy-10030009” · Methodology