A data profile of the people who buy, follow and care about Downtown Dubai in United Arab Emirates — modelled from more than twelve digital signal sources. Downtown Dubai has an estimated audience of 1,312,652 people in United Arab Emirates.
The average Downtown Dubai fan in United Arab Emirates is 34.6 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Sharjah, Emirate of Abu Dhabi.
Top brand affinities include Carcare, CC cream, Porsche 911, with strongest over-indexing on Carcare (1.5× the country average).
Demographically, the Downtown Dubai audience skews more male with an average age of 34.6, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Downtown Dubai fan in United Arab Emirates is more male, around 34.6 years old, with strong DIY Mentality tendencies and a notable affinity for Carcare.
The key figures that characterise the Downtown Dubai profile in United Arab Emirates.
34.2% are female, 65.8% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 34.6 |
| Estimated audience size | 1,312,652 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 36% | |
| 30-39 | 28% | |
| 40-49 | 14% | |
| 50+ | 6% |
of the worldwide Downtown Dubai audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United Arab Emirates | 35.7% |
| Saudi Arabia | 14.6% |
| Oman | 5.4% |
Where the Downtown Dubai audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1M | 3.41× | |
| 02 | Emirate of Sharjah | ~300K | 1.01× | |
| 03 | Emirate of Ajman | ~100K | 0.86× | |
| 04 | Fujairah | ~20K | 0.69× | |
| 05 | Ras Al Khaimah | ~40K | 0.57× | |
| 06 | Emirate of Abu Dhabi | ~200K | 0.28× |
The strongest cross-interests of the Downtown Dubai audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cabernet Sauvignon | Food & Beverages | 1.73× | ||
| 02 | HOLLYWOOD SMILE | Beauty & Wellness | 1.71× | ||
| 03 | Plastic Surgeon | Health | 1.69× | ||
| 04 | CC cream | Beauty & Wellness | 1.68× | ||
| 05 | Automated pool cleaner | Home & Garden | 1.66× | ||
| 06 | BMW 7 Series | Cars & Mobility | 1.65× | ||
| 07 | Mercedes-Benz GLA-Class | Cars & Mobility | 1.65× | ||
| 08 | Mercedes-Benz SL-Class | Cars & Mobility | 1.64× | ||
| 09 | Ford GT | Cars & Mobility | 1.61× | ||
| 10 | Standup paddleboarding | Sports | 1.60× | ||
| 11 | Frozen yogurt | Food & Beverages | 1.60× | ||
| 12 | Porsche Boxster | Cars & Mobility | 1.58× | ||
| 13 | Porsche 911 | Cars & Mobility | 1.56× | ||
| 14 | BMW M5 | Cars & Mobility | 1.56× | ||
| 15 | Cognac | Food & Beverages | 1.56× | ||
| 16 | Porsche Cayenne | Cars & Mobility | 1.54× | ||
| 17 | BMW 5 Series | Cars & Mobility | 1.54× | ||
| 18 | BMW X4 | Cars & Mobility | 1.54× | ||
| 19 | BMW X3 | Cars & Mobility | 1.51× | ||
| 20 | Carcare | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.21× | |
| Family Orientation | CONSERVATISM | 1.17× | |
| Sports Activity | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.68× | |
| Spirituality | BALANCE | 0.75× | |
| Extroversion | THRILL | 0.89× |
Downtown Dubai has an estimated audience of 1,312,652 people in United Arab Emirates, concentrated in Dubai and Emirate of Sharjah.
34.2% of Downtown Dubai fans are female, 65.8% are male, with an average age of 34.6 years.
Downtown Dubai fans show strongest brand affinity for Carcare (1.5×), CC cream (1.68×), and Porsche 911 (1.56×) over the country average.
Downtown Dubai fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Sharjah (reach ~300K), and Emirate of Abu Dhabi (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Downtown Dubai itself, the audience over-indexes on CC cream (1.68×), Porsche 911 (1.56×), Porsche Cayenne (1.54×), and BMW 7 Series (1.65×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Downtown Dubai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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