A data profile of the people who buy, follow and care about Bonafide in Argentina — modelled from more than twelve digital signal sources. Bonafide has an estimated audience of 1,465,602 people in Argentina.
Bonafide has an estimated audience of 1,465,602 people in Argentina. 46.4% are female, 53.6% are male, average age 28.1. Top brand affinities: Love & Sex, Exfoliation (cosmetology), Hair serum, Downloadable content, Pokémon Trading Card Game.
Top brand affinities include Love & Sex, Exfoliation (cosmetology), Hair serum, with strongest over-indexing on Love & Sex (1.79× the country average).
Demographically, the Bonafide audience skews balanced with an average age of 28.1, and over-indexes on personality traits such as Risk Appetite, Spirituality.
The typical Bonafide fan in Argentina is balanced, around 28.1 years old, with strong Risk Appetite tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Bonafide profile in Argentina.
46.4% are female, 53.6% are male, average age 28.1.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 28.1 |
| Estimated audience size | 1,465,602 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 6% | |
| 50+ | 2% |
of the worldwide Bonafide audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 45.7% |
| Argentina | 25.5% |
| India | 5.0% |
The strongest cross-interests of the Bonafide audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Downloadable content | Internet & Social Media | 2.63× | ||
| 02 | Hair serum | Beauty & Wellness | 1.84× | ||
| 03 | Love & Sex | Kids & Family | 1.79× | ||
| 04 | Pokémon Trading Card Game | Games | 1.75× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.06× | |
| Spirituality | BALANCE | 0.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.71× | |
| Risk Appetite | THRILL | 1.06× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Bonafide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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