A data profile of the people who buy, follow and care about Bono in Argentina — modelled from more than twelve digital signal sources. Bono has an estimated audience of 3,067,424 people in Argentina.
Bono has an estimated audience of 3,067,424 people in Argentina. 66.3% are female, 33.7% are male, average age 36.9. Top brand affinities: Anne Hathaway, Rail transport, Virtual reality, Robbie Williams, Internet celebrity.
Top brand affinities include Anne Hathaway, Rail transport, Virtual reality, with strongest over-indexing on Anne Hathaway (2.01× the country average).
Demographically, the Bono audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Bono fan in Argentina is more female, around 36.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Anne Hathaway.
The key figures that characterise the Bono profile in Argentina.
66.3% are female, 33.7% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 36.9 |
| Estimated audience size | 3,067,424 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Bono audience comes from Argentina.
| Country | Share |
|---|---|
| Venezuela | 45.6% |
| Argentina | 14.4% |
| United States | 7.0% |
The strongest cross-interests of the Bono audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opel Mokka | Cars & Mobility | 10.11× | ||
| 02 | Jessica Alba | Movies & TV | 2.26× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.13× | ||
| 04 | Mineral water | Food & Beverages | 2.13× | ||
| 05 | NASDAQ | Business & Career | 2.10× | ||
| 06 | Anne Hathaway | Movies & TV | 2.01× | ||
| 07 | Robbie Williams | Music & Radio | 1.85× | ||
| 08 | Sevilla FC | Sports | 1.81× | ||
| 09 | Rail transport | Travel & Leisure | 1.79× | ||
| 10 | Jennifer Lopez | Music & Radio | 1.76× | ||
| 11 | Baking powder | Food & Beverages | 1.73× | ||
| 12 | Virtual reality | Technology & Electronics | 1.70× | ||
| 13 | Paul McCartney | Music & Radio | 1.67× | ||
| 14 | Internet celebrity | Internet & Social Media | 1.64× | ||
| 15 | Sandra Bullock | Movies & TV | 1.58× | ||
| 16 | Hair removal | Beauty & Wellness | 1.58× | ||
| 17 | Arnold Schwarzenegger | Movies & TV | 1.58× | ||
| 18 | Levi Strauss & Co. | Fashion & Accessoires | 1.53× | ||
| 19 | Street food | Food & Beverages | 1.52× | ||
| 20 | Judaism | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.52× | |
| Indulgence | JOY | 1.34× | |
| Tradition | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.59× | |
| Pet Ownership | JOY | 0.70× | |
| Luxury Orientation | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Bono. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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