A data profile of the people who buy, follow and care about Santander Río in Argentina — modelled from more than twelve digital signal sources. Santander Río has an estimated audience of 6,294,939 people in Argentina.
Santander Río has an estimated audience of 6,294,939 people in Argentina. 51.9% are female, 48.1% are male, average age 41.4. Top brand affinities: Compressed natural gas, Automated teller machine.
Top brand affinities include Compressed natural gas, Automated teller machine, with strongest over-indexing on Compressed natural gas (1.56× the country average).
Demographically, the Santander Río audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Risk Appetite, Spirituality.
The typical Santander Río fan in Argentina is balanced, around 41.4 years old, with strong Risk Appetite tendencies and a notable affinity for Compressed natural gas.
The key figures that characterise the Santander Río profile in Argentina.
51.9% are female, 48.1% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 41.4 |
| Estimated audience size | 6,294,939 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 21% | |
| 30-39 | 25% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Santander Río audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 98.8% |
| Brazil | 0.5% |
| United States | 0.4% |
The strongest cross-interests of the Santander Río audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Automated teller machine | Business & Career | 1.91× | ||
| 02 | Compressed natural gas | Cars & Mobility | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.11× | |
| Spirituality | BALANCE | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.96× | |
| Risk Appetite | THRILL | 1.11× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Santander Río. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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