A data profile of the people who buy, follow and care about Tucumán Province in Argentina — modelled from more than twelve digital signal sources. Tucumán Province has an estimated audience of 1,828,518 people in Argentina.
Tucumán Province has an estimated audience of 1,828,518 people in Argentina. 62.5% are female, 37.5% are male, average age 40.4. Top brand affinities: Virtual reality, Sandra Bullock, Non-alcoholic beverage, Sevilla FC, Jessica Alba.
Top brand affinities include Virtual reality, Sandra Bullock, Non-alcoholic beverage, with strongest over-indexing on Virtual reality (1.51× the country average).
Demographically, the Tucumán Province audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Tucumán Province fan in Argentina is more female, around 40.4 years old, with strong Tradition tendencies and a notable affinity for Virtual reality.
The key figures that characterise the Tucumán Province profile in Argentina.
62.5% are female, 37.5% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 40.4 |
| Estimated audience size | 1,828,518 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 24% |
of the worldwide Tucumán Province audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 49.8% |
| Mexico | 9.6% |
| Colombia | 7.4% |
The strongest cross-interests of the Tucumán Province audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SpaceX | Cars & Mobility | 2.06× | ||
| 02 | Bugatti | Cars & Mobility | 1.95× | ||
| 03 | Volkswagen Caddy | Cars & Mobility | 1.80× | ||
| 04 | Aston Martin | Cars & Mobility | 1.79× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.78× | ||
| 06 | Monopoly (game) | Games | 1.78× | ||
| 07 | Real Valladolid | Sports | 1.73× | ||
| 08 | Jessica Alba | Movies & TV | 1.71× | ||
| 09 | Deportivo Alavés | Sports | 1.62× | ||
| 10 | Sevilla FC | Sports | 1.60× | ||
| 11 | Sandra Bullock | Movies & TV | 1.57× | ||
| 12 | Pittsburgh Pirates | Sports | 1.57× | ||
| 13 | Citroën C4 | Cars & Mobility | 1.55× | ||
| 14 | Herbalism | Health | 1.55× | ||
| 15 | Real Sociedad | Sports | 1.55× | ||
| 16 | Endangered species | Pets & Animals | 1.55× | ||
| 17 | Lenny Kravitz | Music & Radio | 1.54× | ||
| 18 | New York Yankees | Sports | 1.53× | ||
| 19 | Chewing gum | Food & Beverages | 1.52× | ||
| 20 | Virtual reality | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.35× | |
| Convenience Orientation | PREMIUM | 1.24× | |
| Indulgence | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.57× | |
| Quality Awareness | PREMIUM | 0.66× | |
| Mindfulness | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Tucumán Province. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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