A data profile of the people who buy, follow and care about United Provinces of the Rio de la Plata in Argentina — modelled from more than twelve digital signal sources. United Provinces of the Rio de la Plata has an estimated audience of 3,258,829 people in Argentina.
United Provinces of the Rio de la Plata has an estimated audience of 3,258,829 people in Argentina. 57.8% are female, 42.2% are male, average age 40.5. Top brand affinities: Tesla Motors, Bugatti, Aston Martin, SpaceX, Lacrosse.
Top brand affinities include Tesla Motors, Bugatti, Aston Martin, with strongest over-indexing on Tesla Motors (1.86× the country average).
Demographically, the United Provinces of the Rio de la Plata audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Tradition.
The typical United Provinces of the Rio de la Plata fan in Argentina is more female, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Tesla Motors.
The key figures that characterise the United Provinces of the Rio de la Plata profile in Argentina.
57.8% are female, 42.2% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 40.5 |
| Estimated audience size | 3,258,829 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 22% |
The strongest cross-interests of the United Provinces of the Rio de la Plata audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | paul smith | Fashion & Accessoires | 2.68× | ||
| 02 | SpaceX | Cars & Mobility | 2.47× | ||
| 03 | Bugatti | Cars & Mobility | 2.06× | ||
| 04 | Tesla Motors | Cars & Mobility | 1.86× | ||
| 05 | Aston Martin | Cars & Mobility | 1.81× | ||
| 06 | Lacrosse | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.49× | |
| Tradition | CONSERVATISM | 1.28× | |
| Family Orientation | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.59× | |
| Convenience Orientation | PREMIUM | 0.73× | |
| Career Orientation | POWER | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for United Provinces of the Rio de la Plata. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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