A data profile of the people who buy, follow and care about YouTube in Argentina — modelled from more than twelve digital signal sources. YouTube has an estimated audience of 7,335,781 people in Argentina.
YouTube has an estimated audience of 7,335,781 people in Argentina. 52.1% are female, 47.9% are male, average age 37.2. Top brand affinities: Otavalo (city), Legion of Super-Heroes, Ife, Fidel Rueda Oficial.
Top brand affinities include Otavalo (city), Legion of Super-Heroes, Ife, with strongest over-indexing on Otavalo (city) (1.66× the country average).
Demographically, the YouTube audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical YouTube fan in Argentina is balanced, around 37.2 years old, with strong Career Orientation tendencies and a notable affinity for Otavalo (city).
The key figures that characterise the YouTube profile in Argentina.
52.1% are female, 47.9% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 37.2 |
| Estimated audience size | 7,335,781 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 19% |
of the worldwide YouTube audience comes from Argentina.
| Country | Share |
|---|---|
| China | 10.1% |
| United States | 5.2% |
| India | 1.5% |
The strongest cross-interests of the YouTube audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Otavalo (city) | Travel & Leisure | 1.66× | ||
| 02 | Legion of Super-Heroes | Literature | 1.64× | ||
| 03 | Ife | Travel & Leisure | 1.53× | ||
| 04 | Fidel Rueda Oficial | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.15× | |
| Risk Appetite | THRILL | 1.05× | |
| Sports Activity | POWER | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.58× | |
| Patriotism | CONSERVATISM | 0.65× | |
| Design Affinity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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