Rascasse Audience Intelligence

Dermalogica Target Market in United States

Dermalogica has an estimated audience of 2.5M people in United States.

#13among Personal care in United States
#1287among brands in United States#185in Beauty & Wellness

The average Dermalogica fan in United States is 39.1 years old, more female, and lives primarily in California.

By number of fans, Dermalogica ranks #14 among the 241 objects in Personal care in United States — 4.2× the group median.

Its fans are 1.7 years older than the group average of 37.4.

Women make up 83.1% of the fan base, 4.7 percentage points more than the group average.

Compared with the other 240 objects in Personal care, Dermalogica fans stand out for their interest in St Tropez Tan, Community mental health service and HydraFacial.

Most fans live in California, Florida, New York.

Top affinities include St Tropez Tan, Community mental health service, Indoor tanning lotion, with strongest over-indexing on St Tropez Tan (60.61× the country average).

Demographically, the Dermalogica audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Mindfulness, Individualism.

The typical Dermalogica fan in United States is more female, around 39.1 years old, with strong Mindfulness tendencies and a notable affinity for St Tropez Tan.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.5M
in United States
Gender
83.1%♀
16.9% male
Age
39.1
average years
Country rank
#11891
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Dermalogica

83.1% are female, 16.9% are male, average age 39.1.

Fig. 02

Gender split

83.1%
Female
16.9%
Male
Demographic split for Dermalogica audience in United States
MetricValue
Female83.1%
Male16.9%
Average age39.1
Estimated audience size2.5M
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Dermalogica audience in United States
Age bracketShare%
16-2422%
25-3420%
35-4420%
45-5419%
55+19%
Fig. 04

Worldwide distribution

35.4%

of the worldwide Dermalogica audience comes from United States.

Worldwide audience distribution share by country for Dermalogica
CountryShare
United States35.4%
United Kingdom15.6%
India5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dermalogica customers by region in United States
#RegionReachAffinity×
01California~500K1.70×
02New Jersey~100K1.59×
03New Hampshire~10K1.42×
04Maryland~60K1.37×
05New York~200K1.27×
06Delaware~9K1.26×
07Florida~200K1.21×
08Connecticut~30K1.21×
09Pennsylvania~100K1.20×
10Arizona~70K1.18×
11Nevada~30K1.17×
12Illinois~100K1.13×
13Massachusetts~60K1.13×
14North Carolina~90K1.12×
15Washington~60K1.12×
16Rhode Island~9K1.12×
17Texas~200K1.11×
18Maine~10K1.07×
19Virginia~70K1.06×
20Colorado~50K1.06×
21Hawaii~10K1.04×
22Washington, District of Columbia~5K1.03×
23Kansas~20K1.02×
24New Mexico~20K1.00×
25Iowa~20K0.99×
26Oregon~30K0.98×
27Georgia~80K0.97×
28West Virginia~10K0.97×
29Utah~20K0.96×
30Oklahoma~30K0.94×
31South Carolina~40K0.93×
32Vermont~4K0.91×
33Wisconsin~40K0.90×
34Louisiana~30K0.90×
35Tennessee~50K0.89×
36Minnesota~40K0.89×
37Idaho~10K0.88×
38Alabama~30K0.86×
39Michigan~60K0.84×
40North Dakota~5K0.81×
41Arkansas~20K0.80×
42Montana~6K0.80×
43Ohio~70K0.79×
44Nebraska~10K0.77×
45Alaska~4K0.77×
46Indiana~40K0.76×
47Missouri~30K0.75×
48Kentucky~20K0.74×
49South Dakota~5K0.70×
50Mississippi~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Dermalogica, United States
0.66×1.00×1.70×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Dermalogica audience vs. the country average
#·InterestCategoryAffinity×
01St Tropez TanBeauty & Wellness60.61×
02Community mental health serviceHealth41.27×
03Indoor tanning lotionBeauty & Wellness40.72×
04Pond'sBeauty & Wellness39.08×
05HydraFacialBeauty & Wellness39.00×
06Beauty & StyleBeauty & Wellness24.29×
07LaneigeBeauty & Wellness22.69×
08Serial (podcast)Music & Radio22.67×
09Airbrush makeupBeauty & Wellness19.91×
10Prosthetic makeupBeauty & Wellness19.11×
11JejudoTravel & Leisure16.67×
12Music of NigeriaMusic & Radio16.48×
13Hair tutorialsBeauty & Wellness15.38×
14Runway (fashion)Fashion & Accessoires13.51×
15Beauty tipsBeauty & Wellness13.04×
16Long LashesBeauty & Wellness10.93×
17AfrobeatMusic & Radio9.14×
18Anti-aging creamBeauty & Wellness7.76×
19Stranger ThingsMovies & TV6.92×
20Chat GPTTechnology & Electronics5.44×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Dermalogica audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Dermalogica audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.44×
IndividualismJOY2.00×
Early Adopter MentalityPOWER1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Dermalogica audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
PatriotismCONSERVATISM0.85×
DIY MentalityTHRILL1.01×
0×1.00× baseline2×
Appendix

Explore more audiences

See Dermalogica audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Dermalogica over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/dermalogica-21605” · Methodology