A data profile of the people who buy, follow and care about The Guardian (novel) in Australia — modelled from more than twelve digital signal sources. The Guardian (novel) has an estimated audience of 4,287,167 people in Australia.
The Guardian (novel) has an estimated audience of 4,287,167 people in Australia. Top regions: Victoria, New South Wales, Queensland.
The audience is concentrated in Victoria, New South Wales, Queensland.
The key figures that characterise the The Guardian (novel) profile in Australia.
| Metric | Value |
|---|---|
| Estimated audience size | 4,287,167 |
of the worldwide The Guardian (novel) audience comes from Australia.
| Country | Share |
|---|---|
| United Kingdom | 31.7% |
| United States | 19.3% |
| Australia | 7.7% |
Where the The Guardian (novel) audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~200K | 2.10× | |
| 02 | Victoria | ~1.5M | 1.22× | |
| 03 | Tasmania | ~100K | 1.20× | |
| 04 | New South Wales | ~1.5M | 0.83× | |
| 05 | Northern Territory | ~30K | 0.77× | |
| 06 | South Australia | ~200K | 0.70× | |
| 07 | Western Australia | ~300K | 0.60× | |
| 08 | Queensland | ~600K | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for The Guardian (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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