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This ranking is built on Rascasse audience intelligence — behavioural signals on 500,000+ brands, teams, artists and topics across 30+ markets. See what teams like yours do with it:
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Australia who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Australia. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Australia, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Australia. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 | KKia Picanto | 266k | 2.5% | 44.2 | 36.8% | |
| 77 | AAudi Q5 | 265k | 1.2% | 44.3 | 31.8% | Car type |
| 78 | FFord Focus | 263k | 1.3% | 41.3 | 25.6% | Car type |
| 79 | AAudi R8 | 261k | 1.8% | 40.0 | 19.7% | Car type |
| 80 | PPolestar 2 | 258k | 5.1% | 43.6 | 27.5% | Car type |
| 81 | LLand Rover Defender | 257k | 3.4% | 41.9 | 25.4% | Car type |
| 82 | HHyundai Venue | 255k | 5.0% | 41.8 | 34.6% | Car type |
| 83 | NNissan Pathfinder | 254k | 5.5% | 43.7 | 24.6% | |
| 84 | TTesla Model S | 253k | 1.6% | 42.9 | 24.7% | Car type |
| 85 | TToyota HiAce | 250k | 7.7% | 44.8 | 22.9% | Car type |
| 86 | LLamborghini Urus | 250k | 2.0% | 41.5 | 20.6% | Car type |
| 87 | BBugatti Veyron | 246k | 3.2% | 43.0 | 19.9% | Car type |
| 88 | PPagani Huayra | 238k | 3.6% | 43.6 | 30.2% | Car type |
| 89 | HHonda Accord | 236k | 1.6% | 37.1 | 28.1% | Car type |
| 90 | KKia EV6 | 233k | 3.2% | 43.6 | 29.0% | Car type |
| 91 | FFord Falcon | 231k | 26.3% | — | — | Car type |
| 92 | SSuzuki Vitara | 230k | 3.7% | 42.1 | 30.9% | Car type |
| 93 | HHolden Commodore (VE) | 228k | 57.6% | 37.5 | 15.9% | Car type |
| 94 | BBMW X3 | 223k | 1.7% | 45.4 | 27.5% | Car type |
| 95 | FFord Mustang (third generation) | 223k | 2.7% | 40.4 | 5.1% | |
| 96 | PPorsche Macan | 215k | 2.0% | 42.6 | 17.8% | Car type |
| 97 | NNissan Juke | 210k | 1.8% | 43.0 | 36.7% | Car type |
| 98 | TTesla Model X | 207k | 2.0% | 43.2 | 24.9% | Car type |
| 99 | TToyota 4Runner | 207k | 2.9% | 38.4 | 26.0% | Car type |
| 100 | HHonda City | 206k | 1.5% | 38.3 | 30.3% |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car models compiled?
Rascasse aggregates anonymized search-behavior signals across Australia and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in Australia?
Toyota Land Cruiser currently leads with an estimated audience of 1.4M people in Australia.