For marketing, sponsorship & live-entertainment teams
Working with audiences like these?
This ranking is built on Rascasse audience intelligence — behavioural signals on 500,000+ brands, teams, artists and topics across 30+ markets. See what teams like yours do with it:
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Australia who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Australia. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Australia, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Australia. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | HHyundai i30 | 522k | 7.1% | 44.0 | 29.8% | Car type |
| 27 | MMazda3 | 506k | 2.9% | 39.6 | 28.3% | |
| 28 | VVolkswagen Tiguan | 489k | 1.7% | 42.0 | 31.6% | Car type |
| 29 | JJeep Grand Cherokee | 478k | 2.6% | 44.1 | 30.8% | |
| 30 | MMazda CX-3 | 477k | 6.0% | 43.8 | 31.4% | Car type |
| 31 | SSubaru Forester | 474k | 5.4% | 42.6 | 24.3% | Car type |
| 32 | TToyota Camry | 473k | 2.2% | 39.0 | 29.6% | Car type |
| 33 | PPorsche 911 | 432k | 1.9% | 39.3 | 19.9% | Car type |
| 34 | KKia Sorento | 421k | 3.2% | 45.3 | 27.6% | Car type |
| 35 | SSuzuki Swift | 420k | 2.7% | 47.4 | 44.9% | Car type |
| 36 | SSubaru Impreza | 420k | 5.1% | 39.3 | 23.3% | Car type |
| 37 | TTesla Model 3 | 411k | 2.5% | 43.5 | 27.5% | Car type |
| 38 | NNissan X-Trail | 411k | 4.4% | 41.1 | 27.6% | Car type |
| 39 | TToyota Supra | 410k | 3.0% | 34.4 | 19.2% | Car type |
| 40 | MMitsubishi ASX | 404k | 12.6% | 40.6 | 26.6% | Car type |
| 41 | BBMW X5 (E53) | 402k | 4.2% | 48.7 | 30.0% | Car type |
| 42 | TToyota Yaris | 399k | 2.2% | 37.5 | 30.0% | Car type |
| 43 | BBMW X5 (F15) | 397k | 4.4% | 48.4 | 29.4% | |
| 44 | TToyota Tundra | 385k | 4.2% | 40.5 | 22.8% | Car type |
| 45 | VVolkswagen Golf | 378k | 1.8% | 38.6 | 23.4% | Car type |
| 46 | NNissan GT-R | 377k | 2.6% | 34.9 | 20.0% | Car type |
| 47 | SSubaru Outback | 366k | 6.6% | 43.8 | 27.3% | Car type |
| 48 | HHyundai Santa Fe | 361k | 3.2% | 44.9 | 30.7% | Car type |
| 49 | FFord Mustang (fourth generation) | 354k | 5.1% | 49.4 | 8.8% | Car type |
| 50 | FFord Everest | 351k | 12.4% | 39.7 | 7.7% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car models compiled?
Rascasse aggregates anonymized search-behavior signals across Australia and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in Australia?
Toyota Land Cruiser currently leads with an estimated audience of 1.4M people in Australia.