A data profile of the people who buy, follow and care about G1 (Rede Globo) in Brazil — modelled from more than twelve digital signal sources. G1 (Rede Globo) has an estimated audience of 7,915,200 people in Brazil.
G1 (Rede Globo) has an estimated audience of 7,915,200 people in Brazil. 57.0% are female, 43.0% are male, average age 38.3. Top brand affinities: Jim Carrey, Superman, S.S. Lazio, John Wick 2, Kevin Hart.
Top brand affinities include Jim Carrey, Superman, S.S. Lazio, with strongest over-indexing on Jim Carrey (10.73× the country average).
Demographically, the G1 (Rede Globo) audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical G1 (Rede Globo) fan in Brazil is more female, around 38.3 years old, with strong Community Orientation tendencies and a notable affinity for Jim Carrey.
The key figures that characterise the G1 (Rede Globo) profile in Brazil.
57.0% are female, 43.0% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 38.3 |
| Estimated audience size | 7,915,200 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide G1 (Rede Globo) audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 58.0% |
| Japan | 18.4% |
| Portugal | 7.2% |
The strongest cross-interests of the G1 (Rede Globo) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Woolrich | Fashion & Accessoires | 73.12× | ||
| 02 | Trussardi | Fashion & Accessoires | 20.00× | ||
| 03 | Betsson | Games | 20.00× | ||
| 04 | Jeep Cherokee | Cars & Mobility | 20.00× | ||
| 05 | John Wick 2 | Movies & TV | 18.73× | ||
| 06 | S.S. Lazio | Sports | 17.46× | ||
| 07 | Deloitte | Business & Career | 17.15× | ||
| 08 | Chris Pine | Movies & TV | 16.78× | ||
| 09 | Kevin Hart | Movies & TV | 14.28× | ||
| 10 | Heidi Klum | Fashion & Accessoires | 13.03× | ||
| 11 | Mr. Bean | Movies & TV | 11.50× | ||
| 12 | Jim Carrey | Movies & TV | 10.73× | ||
| 13 | Spy film | Movies & TV | 9.63× | ||
| 14 | Daniel Craig | Movies & TV | 8.13× | ||
| 15 | Jornal Nacional | Movies & TV | 8.03× | ||
| 16 | Snapchat | Internet & Social Media | 7.25× | ||
| 17 | Scarlett Johansson | Movies & TV | 6.82× | ||
| 18 | Megan Fox | Movies & TV | 6.41× | ||
| 19 | Superman | Movies & TV | 3.17× | ||
| 20 | Harry Potter | Movies & TV | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 7.59× | |
| Convenience Orientation | PREMIUM | 4.07× | |
| Career Orientation | POWER | 2.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.05× | |
| Travelling | THRILL | 0.19× | |
| Luxury Orientation | PREMIUM | 0.21× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for G1 (Rede Globo). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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