Top 50 Chocolate & cookies in Brazil
This curated ranking covers the 50 largest chocolate & cookies in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Ferrero Rocher, Oreo and M&M's lead the list with a combined estimated audience of 7,284,154 people. Across all 50 entries the average audience size is 345,333, and the largest, Ferrero Rocher, reaches around 3,295,155 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each chocolate & cookies, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Ferrero Rocher |
3,295,155 | 18.4% | Chocolate & cookies | Food & Beverages |
| 2 |  Oreo |
2,224,227 | 10.5% | Chocolate & cookies | Food & Beverages |
| 3 |  M&M's |
1,764,772 | 11.3% | Chocolate & cookies | Food & Beverages |
| 4 |  Doritos |
1,336,203 | 14.0% | Chocolate & cookies | Food & Beverages |
| 5 |  Dove (chocolate) |
1,232,061 | 16.1% | Chocolate & cookies | Food & Beverages |
| 6 |  Mars |
1,222,332 | 7.0% | Chocolate & cookies | Food & Beverages |
| 7 |  Snickers |
1,164,821 | 11.0% | Chocolate & cookies | Food & Beverages |
| 8 |  Kit Kat |
1,044,713 | 8.8% | Chocolate & cookies | Food & Beverages |
| 9 |  Kinder Bueno |
620,568 | 13.8% | Chocolate & cookies | Food & Beverages |
| 10 |  Milka |
484,179 | 9.6% | Chocolate & cookies | Food & Beverages |
| 11 |  PiCK UP! |
391,295 | 8.2% | Chocolate & cookies | Food & Beverages |
| 12 |  Toblerone |
369,865 | 8.7% | Chocolate & cookies | Food & Beverages |
| 13 |  Kinder |
329,545 | 4.4% | Chocolate & cookies | Food & Beverages |
| 14 |  Nerds (candy) |
293,805 | 3.5% | Chocolate & cookies | Food & Beverages |
| 15 |  Raffaello (confection) |
278,826 | 16.6% | Chocolate & cookies | Food & Beverages |
| 16 |  Twix |
218,845 | 7.5% | Chocolate & cookies | Food & Beverages |
| 17 |  Leonidas (chocolate maker) |
215,018 | 6.4% | Chocolate & cookies | Food & Beverages |
| 18 |  Mon Chéri |
137,530 | 16.3% | Chocolate & cookies | Food & Beverages |
| 19 |  Feastables |
136,303 | 4.8% | Chocolate & cookies | Food & Beverages |
| 20 |  Pop-Tarts |
89,114 | 3.6% | Chocolate & cookies | Food & Beverages |
| 21 |  Callebaut |
89,054 | 21.9% | Chocolate & cookies | Food & Beverages |
| 22 |  Merci (company) |
56,754 | 1.3% | Chocolate & cookies | Food & Beverages |
| 23 |  Toffee |
47,218 | 1.4% | Chocolate & cookies | Food & Beverages |
| 24 |  Twinkie |
44,197 | 3.2% | Chocolate & cookies | Food & Beverages |
| 25 |  Mon Cherì |
38,359 | 3.4% | Chocolate & cookies | Food & Beverages |
| 26 |  Maltesers |
27,579 | 1.4% | Chocolate & cookies | Food & Beverages |
| 27 |  Tim Tam |
20,846 | 1.2% | Chocolate & cookies | Food & Beverages |
| 28 |  Ritter Sport |
20,414 | 1.1% | Chocolate & cookies | Food & Beverages |
| 29 |  Merci (candy) |
15,671 | 1.4% | Chocolate & cookies | Food & Beverages |
| 30 |  Bahlsen |
9,804 | 2.3% | Chocolate & cookies | Food & Beverages |
| 31 |  Guylian |
9,665 | 1.6% | Chocolate & cookies | Food & Beverages |
| 32 |  Ferrero Küsschen |
9,056 | 4.0% | Chocolate & cookies | Food & Beverages |
| 33 |  Reese's Peanut Butter Cups |
7,035 | 0.4% | Chocolate & cookies | Food & Beverages |
| 34 |  Smarties |
6,973 | 0.5% | Chocolate & cookies | Food & Beverages |
| 35 |  Côte d'Or (brand) |
3,267 | 1.6% | Chocolate & cookies | Food & Beverages |
| 36 |  Yogurette |
2,791 | 1.0% | Chocolate & cookies | Food & Beverages |
| 37 |  Moser-Roth |
2,027 | 0.8% | Chocolate & cookies | Food & Beverages |
| 38 |  Kinder Chocolate |
1,519 | 11.1% | Chocolate & cookies | Food & Beverages |
| 39 |  The Hershey Company |
1,334 | 0.0% | Chocolate & cookies | Food & Beverages |
| 40 |  Lindt & Sprüngli |
1,097 | 0.1% | Chocolate & cookies | Food & Beverages |
| 41 |  Ferrero SpA |
840 | 0.0% | Chocolate & cookies | Food & Beverages |
| 42 |  Kinder Surprise |
778 | 16.1% | Chocolate & cookies | Food & Beverages |
| 43 |  Hachez |
276 | 0.5% | Chocolate & cookies | Food & Beverages |
| 44 |  Stollwerck |
253 | 0.2% | Chocolate & cookies | Food & Beverages |
| 45 |  Super Dickmann's |
248 | 0.4% | Chocolate & cookies | Food & Beverages |
| 46 |  Kinder Joy |
165 | 37.6% | Chocolate & cookies | Food & Beverages |
| 47 |  Leibniz-Keks |
123 | 0.1% | Chocolate & cookies | Food & Beverages |
| 48 |  Leysieffer |
102 | 0.1% | Chocolate & cookies | Food & Beverages |
| 49 |  Chuao Chocolatier |
22 | 0.0% | Chocolate & cookies | Food & Beverages |
| 50 |  Fannie May Chocolates |
17 | 0.0% | Chocolate & cookies | Food & Beverages |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each chocolate & cookies by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest chocolate & cookies in Brazil?
Ferrero Rocher currently leads with an estimated audience of 3,295,155 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.