Top 18 Fashion blogs in Brazil
This curated ranking covers the 18 largest fashion blogs in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. HYPEBEAST, stylefruits Wohnen and Who, What, Wear lead the list with a combined estimated audience of 789,819 people. Across all 18 entries the average audience size is 49,159, and the largest, HYPEBEAST, reaches around 638,363 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each fashion blog, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  HYPEBEAST |
638,363 | 19.3% | Fashion blog | Fashion & Accessoires |
| 2 |  stylefruits Wohnen |
109,748 | 40.6% | Fashion blog | Fashion & Accessoires |
| 3 |  Who, What, Wear |
41,708 | 0.8% | Fashion blog | Fashion & Accessoires |
| 4 |  Refinery29 |
36,072 | 4.5% | Fashion blog | Fashion & Accessoires |
| 5 |  The Sartorialist |
19,195 | 2.4% | Fashion blog | Fashion & Accessoires |
| 6 |  Lookbook.nu |
13,934 | 9.5% | Fashion blog | Fashion & Accessoires |
| 7 |  Cool Material |
5,664 | 6.3% | Fashion blog | Fashion & Accessoires |
| 8 |  Highsnobiety |
5,150 | 0.2% | Fashion blog | Fashion & Accessoires |
| 9 |  Polyvore |
4,335 | 3.8% | Fashion blog | Fashion & Accessoires |
| 10 |  Burda Style |
3,151 | 0.2% | Fashion blog | Fashion & Accessoires |
| 11 |  Song of Style |
3,092 | 0.4% | Fashion blog | Fashion & Accessoires |
| 12 |  Style Scrapbook |
2,290 | 6.0% | Fashion blog | Fashion & Accessoires |
| 13 |  The Blonde Salad |
735 | 0.1% | Fashion blog | Fashion & Accessoires |
| 14 |  HelloGiggles |
568 | 1.2% | Fashion blog | Fashion & Accessoires |
| 15 |  The Man Repeller |
506 | 0.0% | Fashion blog | Fashion & Accessoires |
| 16 |  goFeminin.de |
146 | 0.4% | Fashion blog | Fashion & Accessoires |
| 17 |  WUNDERWEIB |
129 | 0.3% | Fashion blog | Fashion & Accessoires |
| 18 |  Jezebel |
79 | 0.0% | Fashion blog | Fashion & Accessoires |
Frequently asked questions
How is this Top 18 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each fashion blog by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion blog in Brazil?
HYPEBEAST currently leads with an estimated audience of 638,363 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.