Top 49 Mainstream fashions in Brazil

How to read this list

Rank

Position in the Top 49, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	Bench (British clothing brand)	3.3M	36.9%	35.1	87.4%	Mainstream fashion
2	Quiksilver	935k	13.0%	33.0	43.5%	Mainstream fashion
3	Marco Polo	321k	2.9%	34.4	34.0%	Mainstream fashion
4	American Eagle Outfitters	258k	1.0%	35.5	73.8%	Mainstream fashion
5	VF Corporation	247k	8.6%	34.1	52.3%	Mainstream fashion
6	Replay	236k	10.9%	41.1	68.6%	Mainstream fashion
7	UNITED COLORS OF BENETTON	228k	3.1%	33.9	52.1%	Mainstream fashion
8	Max Mara	197k	0.8%	36.8	74.3%	Mainstream fashion
9	Banana Republic	190k	0.5%	35.4	70.0%	Mainstream fashion
10	Guess (clothing)	188k	1.4%	41.5	76.1%	Mainstream fashion
11	Abercrombie & Fitch	162k	0.8%	35.1	64.2%	Mainstream fashion
12	BONITA	144k	6.0%	35.9	87.8%	Mainstream fashion
13	Pierre Cardin	132k	2.2%	40.1	70.1%	Mainstream fashion
14	Levi Strauss	127k	4.1%	35.9	59.2%	Mainstream fashion
15	New Look	108k	0.7%	33.8	82.7%	Mainstream fashion
16	Superdry.	97k	0.7%	35.3	63.3%	Mainstream fashion
17	JOOP!	88k	3.1%	39.1	71.6%	Mainstream fashion
18	Pepe Jeans	71k	0.5%	37.9	68.6%	Mainstream fashion
19	Desigual	43k	0.4%	36.3	84.3%	Mainstream fashion
20	River Island	43k	0.2%	33.2	73.6%	Mainstream fashion
21	bogner	42k	3.6%	33.5	40.1%	Mainstream fashion
22	Eterna	40k	5.7%	37.6	82.2%	Mainstream fashion
23	Street One	31k	0.5%	36.8	65.6%	Mainstream fashion
24	Scotch and Soda (clothing)	29k	0.7%	35.9	65.0%	Mainstream fashion
25	Etnies	24k	2.1%	38.0	49.3%	Mainstream fashion

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Frequently asked questions

How is this Top 49 list compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each mainstream fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest mainstream fashion in Brazil?

Bench (British clothing brand) currently leads with an estimated audience of 3.3M people in Brazil.

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