Top 50 Journalists in Brazil
This curated ranking covers the 50 largest journalists in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 132 journalists tracked in Brazil, the 50 ranked here account for the largest measured audience reach. Marcelo Rubens Paiva, Drauzio Varella and Galvão Bueno lead the list with a combined estimated audience of 5,520,664 people. Across all 50 entries the average audience size is 381,464, and the largest, Marcelo Rubens Paiva, reaches around 2,466,489 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each journalist, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Marcelo Rubens Paiva |
2,466,489 | 95.5% | Journalist | Literature |
| 2 |  Drauzio Varella |
1,580,974 | 90.3% | Journalist | Health |
| 3 |  Galvão Bueno |
1,473,201 | 97.0% | Journalist | Movies & TV |
| 4 |  Monteiro Lobato |
1,288,675 | 99.4% | Journalist | News |
| 5 |  Olavo de Carvalho |
1,196,816 | 98.4% | Journalist | Literature |
| 6 |  Luiz Bacci |
1,167,043 | 99.7% | Journalist | News |
| 7 |  Sandra Annenberg |
1,133,930 | 99.4% | Journalist | News |
| 8 |  Paulo Henrique Amorim |
830,302 | 97.1% | Journalist | News |
| 9 |  José Sarney |
767,125 | 99.3% | Journalist | Politics & Society |
| 10 |  Ana Paula Padrão |
636,137 | 98.9% | Journalist | News |
| 11 |  Assis Chateaubriand |
506,583 | 99.7% | Journalist | Politics & Society |
| 12 |  Roberto Marinho |
455,639 | 99.2% | Journalist | Business & Career |
| 13 |  Nelson Rodrigues |
411,160 | 98.7% | Journalist | Literature |
| 14 |  José de Alencar |
410,630 | 99.6% | Journalist | News |
| 15 |  José Saramago |
386,569 | 33.6% | Journalist | Literature |
| 16 |  Rachel Sheherazade |
386,303 | 99.2% | Journalist | News |
| 17 |  Boris Casoy |
373,382 | 99.3% | Journalist | News |
| 18 |  Monica Iozzi |
353,548 | 99.2% | Journalist | News |
| 19 |  Fernando Gabeira |
299,910 | 98.8% | Journalist | News |
| 20 |  João Doria |
290,881 | 98.3% | Journalist | Politics & Society |
| 21 |  Nelson Motta |
289,964 | 99.3% | Journalist | Music & Radio |
| 22 |  Martha Medeiros |
288,597 | 92.0% | Journalist | Literature |
| 23 |  Glenn Greenwald |
278,486 | 24.7% | Journalist | Movies & TV |
| 24 |  Anna Wintour |
272,247 | 3.8% | Journalist | Business & Career |
| 25 |  Ayn Rand |
213,002 | 9.0% | Journalist | Literature |
| 26 |  Mark Twain |
186,061 | 3.9% | Journalist | Literature |
| 27 |  Jacqueline Kennedy Onassis |
146,237 | 5.7% | Journalist | Politics & Society |
| 28 |  Charlotte Casiraghi |
117,717 | 6.6% | Journalist | Politics & Society |
| 29 |  Caio Fernando Abreu |
116,322 | 97.2% | Journalist | News |
| 30 |  Luís Fernando Veríssimo |
85,344 | 98.7% | Journalist | Literature |
| 31 |  Gilberto Dimenstein |
82,608 | 99.6% | Journalist | Literature |
| 32 |  Roberto Leal |
73,252 | 34.0% | Journalist | News |
| 33 |  Ronan Farrow |
51,897 | 4.2% | Journalist | Movies & TV |
| 34 |  Hunter S. Thompson |
47,258 | 1.9% | Journalist | Literature |
| 35 |  L. Frank Baum |
47,067 | 6.5% | Journalist | Literature |
| 36 |  Joan Didion |
40,810 | 2.9% | Journalist | Literature |
| 37 |  Boris Johnson |
39,861 | 1.6% | Journalist | Politics & Society |
| 38 |  Eduardo Spohr |
36,672 | 99.1% | Journalist | News |
| 39 |  Émile Zola |
31,010 | 9.0% | Journalist | Literature |
| 40 |  Charles Duhigg |
25,395 | 15.5% | Journalist | Literature |
| 41 |  G. K. Chesterton |
25,036 | 10.3% | Journalist | Literature |
| 42 |  Leo Burnett |
24,278 | 6.4% | Journalist | Business & Career |
| 43 |  Emma Goldman |
21,720 | 7.9% | Journalist | News |
| 44 |  Christopher Hitchens |
21,452 | 2.1% | Journalist | Literature |
| 45 |  Jo Nesbø |
19,179 | 4.8% | Journalist | Literature |
| 46 |  Sérgio Cabral Filho |
18,427 | 98.8% | Journalist | Literature |
| 47 |  Lilian Pacce |
18,411 | 98.6% | Journalist | Literature |
| 48 |  Gloria Steinem |
14,327 | 1.3% | Journalist | Literature |
| 49 |  Graham Hancock |
13,385 | 1.3% | Journalist | Literature |
| 50 |  Philip Yancey |
11,915 | 11.5% | Journalist | Literature |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each journalist by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest journalist in Brazil?
Marcelo Rubens Paiva currently leads with an estimated audience of 2,466,489 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.