Canadian English Audience in Canada
Canadian English has an estimated audience of 10,200,192 people in Canada. 51.9% are female, 48.1% are male, average age 41.0. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, Western Union, YouTube Music, Tabloid (newspaper format), Wealth management.
The average Canadian English fan in Canada is 41.0 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, Western Union, YouTube Music, with strongest over-indexing on Real property (1.85× the country average). Demographically, the Canadian English audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Canadian English fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 41.0 |
| Estimated audience size | 10,200,192 |
Audience persona
The typical Canadian English fan in Canada is balanced, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,511,511 | 1.29× |
| British Columbia | 1,884,208 | 1.23× |
| Quebec | 1,804,736 | 0.74× |
| Alberta | 1,437,525 | 1.14× |
| Manitoba | 363,271 | 0.95× |
| Saskatchewan | 315,282 | 0.98× |
| Nova Scotia | 289,264 | 0.95× |
| New Brunswick | 226,252 | 0.96× |
| Newfoundland and Labrador | 150,469 | 0.97× |
| Prince Edward Island | 53,524 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.85× | Home & Garden |
| Western Union | 1.9× | Business & Career |
| YouTube Music | 1.62× | Internet & Social Media |
| Tabloid (newspaper format) | 1.81× | Literature |
| Wealth management | 1.53× | Business & Career |
| Bruce Willis | 1.52× | Movies & TV |
| MoneyGram | 2.43× | Business & Career |
| Bored Panda | 1.7× | Internet & Social Media |
| Blanket | 1.55× | Home & Garden |
| Air pollution | 1.61× | Health |
| John Travolta | 1.94× | Movies & TV |
| Brock Lesnar | 2.43× | Sports |
| United Nations | 1.55× | Politics & Society |
| Blender | 1.63× | Home & Garden |
| Sandra Bullock | 1.72× | Movies & TV |
| Vince McMahon | 2.43× | Sports |
| NATO | 2.43× | Politics & Society |
| Drew Barrymore | 1.63× | Movies & TV |
| Robin Williams | 1.6× | Movies & TV |
| Prince (musician) | 1.9× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.38 |
| Tradition | CONSERVATISM | 1.2 |
| Convenience Orientation | PREMIUM | 1.2 |
| Need for Security | CONSERVATISM | 1.18 |
| Family Orientation | CONSERVATISM | 1.12 |
| Individualism | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 56.7% |
| United States | 12.6% |
| India | 2.2% |
See Canadian English audiences in other countries
- Canadian English — Germany
- Canadian English — United States
- Canadian English — United Kingdom
- Canadian English — France
- Canadian English — Italy
- Canadian English — Spain
- Canadian English — Brazil
- Canadian English — Japan
- Canadian English — South Korea
- Canadian English — India
- Canadian English — Mexico
More Language audiences in Canada
- French language (3,252,641)
- English language (2,537,395)
- Japanese language (2,427,303)
- Spanish language (1,594,898)
- Italian language (1,384,721)
Frequently asked questions
How many fans does Canadian English have in Canada?
Canadian English has an estimated audience of 10,200,192 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Canadian English fans?
51.9% of Canadian English fans are female, 48.1% are male, with an average age of 41.0 years.
Which brands do Canadian English fans like most?
Canadian English fans show strongest brand affinity for Real property (1.85×), Western Union (1.9×), and YouTube Music (1.62×) over the country average.
Where do Canadian English fans live in Canada?
Canadian English fans in Canada are most concentrated in Ontario (reach 5,511,511), British Columbia (reach 1,884,208), and Quebec (reach 1,804,736). These three regions account for the largest share of the active audience.
What other brands do Canadian English fans also like?
Beyond Canadian English itself, the audience over-indexes on Western Union (1.9×), YouTube Music (1.62×), Tabloid (newspaper format) (1.81×), and Wealth management (1.53×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Canadian English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.