Rascasse Audience Intelligence

Kacey Musgraves Audience in United States

Kacey Musgraves has an estimated audience of 5.4M people in United States.

#14among Country music in United States#658among people in United States#500in Music & Radio

The average Kacey Musgraves fan in United States is 43.4 years old, more female, and lives primarily in California.

By number of fans, Kacey Musgraves ranks #14 among the 508 objects in Country music in United States — 3.5× the group median.

Women make up 62.1% of the fan base, 5.5 percentage points more than the group average.

Compared with the other 507 objects in Country music, Kacey Musgraves fans stand out for their interest in 9 to 5 (film), Suki Waterhouse and Miranda Lambert.

Most fans live in California, Texas, New York.

Top affinities include 9 to 5 (film), Suki Waterhouse, Shania Twain, with strongest over-indexing on 9 to 5 (film) (24.22× the country average).

Demographically, the Kacey Musgraves audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Spirituality, Tradition.

The typical Kacey Musgraves fan in United States is more female, around 43.4 years old, with strong Spirituality tendencies and a notable affinity for 9 to 5 (film).

Category: Music & Radio · Type: Person · Subtype: Country music

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.4M
in United States
Gender
62.1%♀
37.9% male
Age
43.4
average years
Country rank
#6397
among all objects in United States
Fig. 01

Search interest · 12-month trend

+310%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Kacey Musgraves fans

62.1% are female, 37.9% are male, average age 43.4.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Kacey Musgraves audience in United States
MetricValue
Female62.1%
Male37.9%
Average age43.4
Estimated audience size5.4M
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Kacey Musgraves audience in United States
Age bracketShare%
16-2416%
25-3416%
35-4416%
45-5422%
55+31%
Fig. 04

Worldwide distribution

73.8%

of the worldwide Kacey Musgraves audience comes from United States.

Worldwide audience distribution share by country for Kacey Musgraves
CountryShare
United States73.8%
United Kingdom6.0%
Canada5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kacey Musgraves fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~200K1.61×
02Montana~30K1.53×
03Arizona~200K1.37×
04Colorado~100K1.35×
05Texas~500K1.30×
06Alabama~100K1.23×
07Kentucky~90K1.22×
08Washington, District of Columbia~10K1.14×
09Minnesota~100K1.12×
10Oregon~80K1.12×
11Washington~100K1.11×
12Missouri~100K1.09×
13Vermont~10K1.09×
14Arkansas~50K1.08×
15Massachusetts~100K1.07×
16Idaho~30K1.05×
17Oklahoma~70K1.04×
18Maine~20K1.04×
19Pennsylvania~200K1.03×
20Wisconsin~100K1.03×
21Utah~50K1.03×
22Iowa~50K1.02×
23New Mexico~30K1.02×
24North Dakota~10K1.02×
25North Carolina~200K1.01×
26Ohio~200K1.00×
27Kansas~50K1.00×
28Nebraska~30K1.00×
29New Hampshire~20K0.99×
30Illinois~200K0.98×
31West Virginia~30K0.96×
32South Dakota~10K0.94×
33California~600K0.93×
34Alaska~10K0.93×
35Indiana~100K0.91×
36Virginia~100K0.90×
37Connecticut~50K0.90×
38Nevada~50K0.89×
39New York~300K0.88×
40Michigan~100K0.88×
41South Carolina~80K0.86×
42Louisiana~60K0.86×
43Maryland~80K0.82×
44Rhode Island~10K0.82×
45Georgia~100K0.81×
46New Jersey~100K0.78×
47Mississippi~40K0.75×
48Delaware~10K0.75×
49Florida~300K0.73×
50Hawaii~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Kacey Musgraves, United States
0.63×1.00×1.61×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kacey Musgraves audience vs. the country average
#·InterestCategoryAffinity×
019 to 5 (film)Movies & TV24.22×
02Suki WaterhouseFashion & Accessoires21.19×
03Shania TwainMusic & Radio19.31×
04Billy Ray CyrusMusic & Radio18.16×
05Maren MorrisMusic & Radio15.56×
06Miranda LambertMusic & Radio13.27×
07Carrie UnderwoodMusic & Radio11.37×
08Tim McGrawMusic & Radio10.05×
09Lainey WilsonMusic & Radio9.94×
10Blake SheltonMusic & Radio9.62×
11Jane FondaMovies & TV9.30×
12Reba McEntireMusic & Radio9.22×
13Dolly PartonMusic & Radio7.97×
14Megan MoroneyMusic & Radio7.75×
15Alternative countryMusic & Radio7.57×
16Ella LangleyMusic & Radio7.09×
17Riley GreenMusic & Radio6.43×
18Southern rockMusic & Radio5.95×
19BiblePolitics & Society3.92×
20Taylor SwiftMusic & Radio3.72×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kacey Musgraves audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kacey Musgraves audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.72×
TraditionCONSERVATISM1.59×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kacey Musgraves audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
Urban LifestyleOPEN0.91×
Quality AwarenessPREMIUM0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More Country music audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kacey Musgraves over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/kacey-musgraves-20539” · Methodology