Rascasse Audience Intelligence

Babymetal Audience in United States

Babymetal has an estimated audience of 663K people in United States.

The average Babymetal fan in United States is 33.8 years old, more male, and lives primarily in California.

Its fans are 4.2 years younger than the group average of 38.0.

Women make up 43.2% of the fan base, 9.1 percentage points fewer than the group average.

Compared with the other 4436 objects in Band, Babymetal fans stand out for their interest in Supercar, PassCode and MONO NO AWARE.

Most fans live in California, Texas, Florida.

Top affinities include Supercar, PassCode, MONO NO AWARE, with strongest over-indexing on Supercar (450.38× the country average).

Demographically, the Babymetal audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Extroversion, Patriotism.

The typical Babymetal fan in United States is more male, around 33.8 years old, with strong Extroversion tendencies and a notable affinity for Supercar.

Category: Music & Radio · Type: Person · Subtype: Band

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
663K
in United States
Gender
43.2%♀
56.8% male
Age
33.8
average years
Country rank
#32087
among all objects in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Babymetal fans

43.2% are female, 56.8% are male, average age 33.8.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for Babymetal audience in United States
MetricValue
Female43.2%
Male56.8%
Average age33.8
Estimated audience size663K
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Babymetal audience in United States
Age bracketShare%
16-2434%
25-3422%
35-4418%
45-5418%
55+7%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Babymetal audience comes from United States.

Worldwide audience distribution share by country for Babymetal
CountryShare
Japan45.5%
United States12.1%
Brazil9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Babymetal fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~8K1.99×
02Wisconsin~20K1.42×
03Nevada~9K1.38×
04Iowa~8K1.34×
05Virginia~20K1.32×
06Utah~8K1.28×
07Oklahoma~10K1.27×
08Colorado~10K1.24×
09Arizona~20K1.23×
10Washington~20K1.20×
11Indiana~20K1.16×
12California~90K1.14×
13Ohio~30K1.08×
14Michigan~20K1.08×
15Missouri~10K1.08×
16Illinois~30K1.05×
17North Dakota~2K1.05×
18North Carolina~20K1.04×
19West Virginia~4K1.04×
20Texas~50K1.03×
21Oregon~9K1.03×
22Kentucky~9K1.01×
23Pennsylvania~30K1.00×
24Minnesota~10K1.00×
25Idaho~4K1.00×
26Hawaii~3K0.99×
27Nebraska~4K0.98×
28Alaska~1K0.98×
29Wyoming~1K0.97×
30South Dakota~2K0.94×
31Kansas~5K0.93×
32Maryland~10K0.92×
33New Hampshire~2K0.92×
34Washington, District of Columbia~1K0.92×
35Florida~40K0.89×
36Arkansas~5K0.89×
37Maine~2K0.89×
38Massachusetts~10K0.86×
39Montana~2K0.86×
40Connecticut~6K0.85×
41Tennessee~10K0.84×
42Georgia~20K0.82×
43Rhode Island~2K0.81×
44Delaware~2K0.79×
45Alabama~8K0.78×
46New York~30K0.77×
47South Carolina~8K0.77×
48New Jersey~10K0.76×
49Louisiana~7K0.72×
50Mississippi~4K0.71×
Fig. 06

Affinity by region

Affinity by region — Babymetal, United States
0.71×1.00×1.99×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Babymetal audience vs. the country average
#·InterestCategoryAffinity×
01SupercarMusic & Radio450.38×
02PassCodeMusic & Radio450.38×
03MONO NO AWAREMusic & Radio450.38×
04BAND‐MAIDMusic & Radio450.38×
05NEMOPHILAMusic & Radio450.38×
06gulu guluMusic & Radio450.38×
07ATARASHII GAKKO!Music & Radio411.63×
08BloodywoodMusic & Radio284.73×
09Sheena RingoMusic & Radio252.32×
10Glenn DanzigMusic & Radio247.91×
11MiyaviMusic & Radio199.81×
12Static-XMusic & Radio168.06×
13VAMPSMusic & Radio150.30×
14Black Label SocietyMusic & Radio137.47×
15Pierce the VeilMusic & Radio72.85×
16Three Days GraceMusic & Radio69.99×
17Limp BizkitMusic & Radio69.80×
18EvanescenceMusic & Radio59.56×
19Rob ZombieMusic & Radio47.66×
20Rock festivalMusic & Radio40.72×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Babymetal audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Babymetal audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.86×
PatriotismCONSERVATISM1.47×
Early Adopter MentalityPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Babymetal audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
Luxury OrientationPREMIUM0.96×
Quality AwarenessPREMIUM1.00×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Babymetal over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/babymetal-96284” · Methodology