A data profile of the people who buy, follow and care about Bluradio in Colombia — modelled from more than twelve digital signal sources. Bluradio has an estimated audience of 3,358,467 people in Colombia.
Bluradio has an estimated audience of 3,358,467 people in Colombia. 54.5% are female, 45.5% are male, average age 39.5. Top brand affinities: Rotten Tomatoes.
Top brand affinities include Rotten Tomatoes, with strongest over-indexing on Rotten Tomatoes (1.53× the country average).
Demographically, the Bluradio audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Bluradio fan in Colombia is balanced, around 39.5 years old, with strong Community Orientation tendencies and a notable affinity for Rotten Tomatoes.
The key figures that characterise the Bluradio profile in Colombia.
54.5% are female, 45.5% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 39.5 |
| Estimated audience size | 3,358,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Bluradio audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 81.0% |
| United States | 7.9% |
| Spain | 3.4% |
The strongest cross-interests of the Bluradio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rotten Tomatoes | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.17× | |
| Family Orientation | CONSERVATISM | 1.13× | |
| Quality Awareness | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Extroversion | THRILL | 0.85× | |
| Spirituality | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Bluradio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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